1. PERSONAL BRAND EXPLORATION
Cassandra Garces
Project & Portfolio I: Week 1
April, 2021

2. Those close to me call me Cassie, but most of
the time, when we are working, I am” the wife”,
an appendage to my soul mate, Crystal.
Through our 6 years together we have built our
own brand “Trippy Amoni”, traveling tattoo artist
and avid encouragers to self identity and
endurance of.. life. I enjoy being behind the
scenes in the business, making life easier for
her, while making the experience for clients
spotless. We aim to create a space where they
can use tattooing as a therapy.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Advertising and promotions manager
• Public relations specialist
• Financial Advisor
BRAND ARCHETYPE:
We do not work for money rather than
the opportunity to heal and share
through art, which is probably the
biggest indicator of difference in this
industry. Previously known as a
negative thing, we provide services that
are clean and healthy. We attempt to
inspire through our social media, and
entertain while encouraging all the feels.
Digital Marketer

4. TARGET AUDIENCE
Chiu - Kai
Outreach Plan:
• I will need to have a slight portfolio or proof of success
before contacting this person.
• I can contact this artist though his social media as
means to meet in person.
• I will contact this person repeatedly, as he is upcoming,
id like to offer solutions and innovations as his problems
arise. (Now - Prime time)
PROFILE
PICTURE
Upcoming Tattoo Artist
Franco Vescovi
Outreach Plan:
• I will need to be as prepared as I can before coming
into contact with this person, equipped with examples
and a presentation.
• Bishop is a bigger company, so I will need to try to
contact him though a business outlet - email him
directly or the one responsible for hiring.
• I will contact this person once I have obtained a better
portfolio. (1 - 2 Years)
Creator of Bishop Tattoo
Supplies
Helberto Marquez
Outreach Plan:
• I will be prepared with examples of advertising that can
already be set in motion before initial contact with him.
• Their main communications occur through their own
website, or instagram.
• I will contact this person as I am, in the near future (6 -
12 months) as a starter position.
Founder of Pachuco Supply

5. GOALS
Short Term: 2023
• I will grow our social media and clientele base all
over America. <25k new followers throughout
instagram, facebook, and increase website traffic.
Develop an “umbrella” brand, making sure each
viewpoint on us is a positive and productive one.
Mid Term: 2028
• I will invest in multiple real estate locations and
produce/ support equal minded business within them.
I will be able to market and organize for said
businesses.
Long Term: 2045
• I will successfully prosper in each personal business
idea from the past, and help other businesses around
me prosper as well. Keeping a strong brand identity
and even as far as hosting my own Ted Talk on these
subjects.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Budget Planning / Investments
SOFT
HARD
Novice / Adept / Expert
Technical Writing Novice / Adept / Expert
Adaptability / Flexibility Novice / Adept / Expert
Communication Novice / Adept / Expert
M
SOFT
HARD
Novice / Adept / Expert
Web page building & editing Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert
Time Management Novice / Adept / Expert
CRM Software

7. I obtain the promise to help productive
people remain productive by shadowing and
reducing their workload.
PROMISE

8. CREDENTIALS
Volunteer Experience:
• El Paso’s Sheriffs Office (2016)
• Teen Survivor - President (2017 -2018)
• Queer/Straight Alliance - Vice President
(2018-2019)
Education:
• High School Diploma, Clint Early College
(2019)
• Associates of Arts Academy, El Paso
Community College (2019)
• Digital Marketing, B.S., Full Sail University (Exp. 2023)
Higher Positions:
• National Honor Society - Vice
President(2018)
• Top Ten - President of Class (2016,
2017, 2018)
• EPCC Student Government - Vice
President (2019)

9. COMPETITION
Aaron Martell
Industry Experience:
• Social media marketing manager
Whiskey Dicks corporate: full time
2021 - current
• Technical support specialist Dish
network jan 2020 - Aug 2020
Education:
• Bachelors of science Full Sail University 2017
• Master of fine arts Full Sail University 202
Leadership Experience:
• Job coach soccorro ISD 2017- 2020
Skills and Proficiencies:
• Leadership
• Technology
• Creativity
Cassandra Garces
Overall Online Presence:
• 16 connections, banner is customized to show
personality, good headshot, profile is pretty detailed, no
published articles but includes instagram.
• 95/100
Industry Experience:
• Marketing and public relations “Trippy
Amoni” Brand
Education:
• Bachelors of Arts Digital marketing full sail 2023
Leadership Experience:
• El Paso Community college student government
Skills and Proficiencies:
• Adaptability
• Social communication/ perceptiveness
• Quick learning abilities
Overall Online Presence:
• 0 connections, no banner is not customized, headshot
is good, limited details, no social media connected.
• Grade: Poor, Average, or Superior?, 45 out of 100

10. COMPETITION
Luke Zimbelman
Noteworthy Experience:
• 13 various licenses and certifications
• Volunteer services, community service as well as
sponsor services.
YOUR NAME
Doesn’t Have
One HEADSHOT
Industry Experience:
• Citi Full time creative director 1 year
• Head of brand and marketing at place technology full time
2019-202
• Creative producer and marketing lead air lift company full
time 2013 - 2019
• Founder and managing director at ranch learning systems
full time 2012-2014
• Founder and managing director Luke Zimbelman media full
time 2005 - 2013
Education:
• Digital media fullsail univeristy 2005
• Trailhead by salesforce 2020
• Various licenses and certifications
Skills and Proficiencies:
• Social interaction
• leadership
• Enthusiastic
Overall Online Presence:
• Over 500 connections,he uses Citi as his banner, tells
his whole past career wise, no picture, good description
but mentions no social media.
• 95/100
Industry Experience:
• Marketing and public relations “Trippy
Amoni” Brand
Education:
• Bachelors of Arts Digital marketing full sail 2023
Leadership Experience:
• El Paso Community college student government
Skills and Proficiencies:
• Adaptability
• Social communication/ perceptiveness
• Quick learning abilities
Overall Online Presence:
• 0 connections, no banner is not customized, headshot
is good, limited details, no social media connected.
• 45 /100

11. BRAND POSITION
For those who wish to indulge in more sucess, I provide
snowball effect solutions to marketing, public relations,
and money matters behind the scenes. Focusing on the
important things in life such as transparency and
productiveness, I continue to motivate and offer spare
time, rather than stacking stress resulting in plain or no
results.
CASSANDRA GARCES

12. NETWORKING &
MARKETING
Industry Events & Organizations
• New York Empire State Tattoo Expo
‣ July 15 - 17 | New York
• #DMWF North America 2022
‣ TBA | Online / New York
• Ragans Social Media Conference for PR, Marketing and
Corporate Communications
‣ 3/11-14 2022 | Florida
Digital Marketing
• Primary Content: The type of content I push needs to resonate with our audience
and clients. Life is tough and hectic, displaying that in a calm and positive way has
the ability to shift perspectives, and give me the opportunity to showcase the calm
within the storm that I work for.
• Primary Tools: I primarily use Snapchat, Instagram and would like to explains to
Facebook, twitter, and LinkedIn. I am very versatile and am willing to work with
whatever platform is popular in whichever situation I am in.
• Website: Acquiring a domain or creating a portfolio website will help me gain those
authentic people to solidify my effectiveness of what i do. Embedding all the social
media And potential print media makes it easier to do it in one, rather than directing
clients from one thing to the other.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I seek someone to help me find and tackle my weaknesses.
A good mentor should already have a list of successes in
what i lack, like time management and technological
advances, while sharing the same morals and principals as
me, such as transparency and innovation.
Formal Education
• Digital Marketing Bachelors (2023) Full Sail University
Technical Skills
• CRM Software - Take appropriate classes and put it into play
• Web Page Building & Editing - Practice with building and
editing personally
• Budgeting & Investing - Solidify my knowledge and expand
• Technical Writing - speak witth technical writers and allow
constructive criticism in my work
Soft Skills
• Adaptibility & Flexibility - Introduce new ways to mentally
prepare for change
• Communication - Practice various methods of communication
• Time Management - Create schedules and do everything I
can to follow them
• Social Perceptivness - Network and be an attentive lister
with the right questions.

14. Cassandra Garces
You know those pesky side necessities that require a lot of attention? Like
advertising, finances, and remaining positive in the public eye? Well, what I
do is make life easier and further motivate by taking those tasks under my
wings. In fact, I work behind the scenes in my wife’s business, and have
organized and pushed her services to reach over 9 states in under a year.

15. REFERENCES
2021 Digital Marketing Conferences - The Big List. (2021, October
2). Marketing Terms.
https://www.marketingterms.com/conferences/ ONetOnline.
(2021). 27-3031.00 - Public Relations Specialists.
https://www.onetonline.org/link/summary/27-3031.00
OnetOnline. (2021). 11-2011.00 - Advertising and Promotions
Managers. https://www.onetonline.org/link/summary/11-
2011.00
OnetOnline. (2021b). 13-2052.00 - Personal Financial Advisors.
https://www.onetonline.org/link/summary/13-2052.00
Supply. Retrieved October 3, 2021, from
https://bishoptattoosupply.com
Team, B. (2021, March 4). Chiu-Kai. Bishop Tattoo Supply.
https://bishoptattoosupply.com/blogs/pro-team/chiu-kai
Upcoming Public Relations Training Events: PRSA. (n.d.). PRSA.
Retrieved October 3, 2021, from
https://apps.prsa.org/Learning/Calendar/list/date
Wickman, D. (n.d.). About. Tattoo Ideas, Artists and Models.
Retrieved October 3, 2021, from
https://www.inkedmag.com/page/about