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Annual Report on the State of Philanthropy - Macedonia 2017 - Quick Facts

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The 2017 Annual Report on Philanthropy in Macedonia was the result of media monitoring (print, broadcast and electronic) of keywords related to domestic philanthropy during the period from January to December 2017.

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Annual Report on the State of Philanthropy - Macedonia 2017 - Quick Facts

  1. 1. number of recorded instances estimated value of donations average donation per citizen decrease from 2016 3.4 % 7.6 % 49.2 % 3.3 % 9.1 % 10.0 % 5.8 % 5.1 % 5.8 % 0.7 % 671 2.0M € 1.0 € 23.6 % During 2017, Catalyst Balkans tracked media reports on domestic individual, corporate and diaspora philanthropy in Macedonia. This brochure provides key statistics on the findings of this research. Polog Northeast Skopje East Southwest Pelagonia Vardar Southeast throughout Macedonia outside of Macedonia 17Annual Report on the State of Philanthropy Macedonia Quick Facts
  2. 2. The trend of increased number of instances has continued in 2017. 671 unique instances of charitable giving were recorded, which is almost three times more than in 2016. However, increased number of instances did not reflect the level of giving in the same way, as in comparison with 2016, estimated total value of giving has decreased for 23.6%. A closer look at the geographic distribution of giving shows the raise of the percentage of instances in all regions with exception of Skopje (49.2%), Polog (3.4%) and East (3.3%) regions, while Southeast region remained at the 2016 level. Same distribution level is also recorded with the percentage of instances directed to several regions across the country, while there is a drop in percentage of instances directed outside of Macedonia. Distribution of giving to the capital has also decreased in 2017 - 48% of instances was directed to Skopje. In terms of the level of activity in 2017, the ranking of donor types has not change. Despite the continuous decrease in level of activity over the last three years, citizens have managed to keep the first position on the donor list (51.6%). On the other hand, second ranked corporate sector has been more active with 38.5% of instances, while individual donors maintained the same, third position, but with decreased percentage of instances (5.2%). In terms of the values of donations, corporate sector is at the first place with highest donated amount. After 2016 year’s significant raise in the recorded value and first place on the donor list, individual donors have now returned to the second place with dropped activity. As for the citizens, they have maintained the third position, with increased donated amount this year. Donors from diaspora have participated in 2.1% actions, and unlike last year, with smaller values. In total recorded amount diaspora participated with share of 4.9% value which is, compared to last year, major decrease. Level of giving Geographic distribution Donors Several Characteristics of Philanthropy in Macedonia in 2017
  3. 3. Recipients Nonprofit organizations Use of donation Beneficiaries Data Transparency Themes Related to the themes of giving in 2017, all the key themes have maintained the ranking from 2016. The donors are still most interested in support to marginalized groups, although with the drop in percentage of instances directed towards this theme (28.5%). In 2017, healthcare and poverty relief were supported almost equally - compared with 2016 healthcare with decrease (18.5%) and poverty relief with increase in percentage of instances (17.7%). It is noteworthy and very positive that percentage of instances for the fourth ranked education has increased – 12.5% in 2017. In 2017, individuals and families have seen decrease in interest (39%) but still continued to be the most supported recipient. Similar to the other countries in the region, nonprofit organizations, which now have jumped to the second place on the list, are expanding activities and are more supported this year with 33.5% of instances. With reduced percentage of instances institution are now third ranked, while local and national governments have also seen decrease in support and remained at the fourth place. Consequently, interest in support to the state (institutions and local and national government) has dropped this year both in terms of donor activity (23.8% of instances) and recorded donated value (29.1%). Over the last years nonprofit sector has been developing activities, slowly gaining donors trust and support, through receiving multiple donations and building partnerships. In 2017, nonprofits received greater support in both level of donors’ interest and amount invested in them. Following the trend from last year, in 2017 the most active donor for nonprofits were citizens as mass individual donor type, but the data shows that interest of the corporate sector is getting stronger each year. Looking at the use of donation, we can emphasize an encouraging change of increase of strategic investments (36.5% of instances), while on the other hand, although still predominant form, one-off support has seen drop in frequency - 47.5%. The list of key final beneficiary groups remained unchanged, however the ranking looks different from last year. People in economic need (25.2%) and people from local communities (20.7%) have seen increase in number of instances and are two most supported beneficiary groups this year. Range of other supported beneficiary groups is wide, and this year is extended with support to LGBT population. Progressively over the years, interest of media in philanthropy has been increasing. Following that positive trend, in 2017 a bit less than third of media reports (29.4%) is indicating the value of a donation.
  4. 4. Mass Individual Corporate Sector Individuals Mixed Donors Private Foundations Other % of instances % of recorded sum % of Instances Mass Individual Corporate Sector Individuals % of Recorded Sum Mass Individual Corporate Sector Individuals 2015 2016 2017 64.6% 18.9% 5.1% 55.7% 28.3% 9.6% 51.6% 38.5% 5.2% 29.9% 35.7% 30.8% 8.8% 15.1% 62.8% 21.0% 41.8% 27.6% 2015 2016 2017 Donors Donations by Type of Donors Key Trends in Types of Donors 51.6 21.0 38.5 41.8 5.2 27.6 2.4 3.8 1.0 2.5 1.3 3.3
  5. 5. Data on philanthropy in 2017 are much more transparent, with 29.4% of instances containing information about the monetary value. Total recorded value of donation reported upon by the media and which could be verified using other sources is almost EUR 791,000. Since somewhat less than one third of recorded data contained the actual value of the donations, we used extrapolation to make a cautious estimate that the value of donations for charitable purposes in Macedonia in 2017 was over EUR 2 million. By the number of instances, the data shows that the ranking of donor types has remained the same as last year. In comparison with 2016, citizens have decreased level of activity (51.6%), but remained first with the most numerous donations coming from them. Corporate sector has continued with the last year’s trend of increased interest to reach 38.5% of instances of giving. After last year’s increase, Individual donors were less active this year providing share of 5.2% of total recorded instances. These three donor types participated with over 95% of total recorded instances. When we examine recorded value of donations the ranking of key donors looks different and is actually reflecting the situation from 2015. Along with being more active, companies and corporate foundations participated with 41.8% share in total recorded amount, which is for more than 26% higher than in 2016. Increase of support to communities through calls and projects was recorded this year, both in terms of frequency and value, and in general, donations given by the corporate sector were of higher values in 2017. Individual donors have significantly decreased the share in donated value and returned to the second place with 27.6%, while despite the drop in activity citizens have managed to participate with higher values through response to several fundraising campaigns, and bigger share of 21% of total recorded value. Private foundations have not made strong impact this year, keeping the level of activity from 2016, but participating with smaller share in total recorded values – 2.5%. Unlike last year when one diaspora individual donor contributed with almost half of the total recorded donation value in the country, in 2017 diaspora donors were less active and contributed with smaller amounts. Donors Key Points
  6. 6. Nonprofit organizations Individuals/ Families Institutions 32.6% 30.6% 30.2% Education Support to marginalized groups Poverty Relief/ mitigation People in economic need Local Communities People with Disabilities Top 3 Recipient Entities Top 3 Themes for Giving Top 3 Final Beneficiary Groups 27.5% 33.7% 20.5% 22.1% 14.3% 12.0% Corporate Sector Profiles of the Most Common Types of Donors
  7. 7. Stopanska banka AD Skopje supported initiative of the City of Skopje by giving donation of EUR 17,700 to set up five stations for reparation of bicycles and tire pumps, as well as 105 metal holders for bicycles parking spots in Skopje. The purpose of this donation was to encourage participants in traffic to change the mode commuting and to promote the bicycle as an alternative form of transportation in order to reduce traffic congestion and improve air quality. Additionally, within the same initiative, Pivara Skopje (Brewery Skopje) donated equipment for five bicycle parking spots with total amount of EUR 24,972. The lead and zinc mine Rudnik SASA DOOEL Makedonska Kamenica donated EUR 30,000 worth equipment for the newly opened “Kukjata na sportot” fitness center (House of sport) in Makedonska Kamenica. House of sport is facility which serves as a place for training of local football club and other sports’ clubs, as well as to all people who like to work out and are into healthy life styles. Additionally, in an effort to support the local community, the company donated a terrain vehicle for the needs of the Emergency medical assistance in Makedonska Kamenica. The value of the vehicle is EUR 20,000. During 2017 the Rock Kafana Rustikana restaurant in Skopje initiated several humanitarian campaigns, where for the price of each meal or drink in their restaurant they donated MKD 1 on top of the price the customers paid. In that way, the restaurant supported work of several associations: Animal’s voice Macedonia, Association Borka Skopje, Association One can!, Association Retvitni obrok, but also provided with needed funds individual recipients in economic need, with disabilities and health issues. Restaurant Dion in Skopje decided to support one family in economic need from Ljubanci village throughout 2017, by providing free meals for them on a daily basis. Examples of Corporate Sector Donations
  8. 8. Nonprofit organizations Individuals/ Families Institutions Healthcare Support to marginalized groups Poverty relief/ mitigation People with health issues People in economic need People with disabilities Top 3 Recipient Entities Top 3 Themes for Giving Top 3 Final Beneficiary Groups 43.9% 29.8% 24.6% 36.1% 26.3% 23.4% 13.6% 19.1% 16.8% Mass Individual Profiles of the Most Common Types of Donors
  9. 9. Traditional annual humanitarian picnic for the employees of the company Alkaloid AD Skopje was organized for the seventh time in a row. Each year company employees give monetary contributions to collect funds for different causes. This year EUR 16,500 was collected and donated to the Pediatric Clinic in Skopje. On February 26, a fundraising concert was organized in Skopje. Funds collected from tickets proceeds were donated to several bands from Skopje for obtaining new musical instruments, and they have succeeded to buy equipment for 20 musicians. Those bands lost their equipment in unfortunate fire that hit music studio they were practicing in. Under the campaign “Mrdni so prst” (Move with a finger), a fundraising concert was organized on the 10th of September at the City Park in Skopje, where Macedonian singers were entertaining the audience, while boxes for donations were opened for citizens’ contribution of school supplies. All the collected school supplies were distributed to 120 children in economic need in six different elementary schools in Skopje and the surrounding areas. Diaspora couple, Toni and Tanja Momirovski from Australia, organized an event in Melbourne, where Macedonians who live in this city were donating funds to obtain needed medical equipment for the Pediatric Clinic in Skopje. The equipment consists of infusion and an echo tomography device. The total amount raised was EUR 24,750. Within campaign “Macedonia with love for Aleppo”, organized by the First Children Embassy in the World Megjashi and CSO Legis, from donors across Macedonia have collected clothes, food and shoes in value of EUR 9,000. The donations were provided to 350 children in the refugee camps in Syria. Examples of Mass Individual Giving Giving to People Living in Other Countries
  10. 10. Seasonal Giving Culture and Arts Sport, Social Entrepreneurship, Environment, Religious Activities, Animal Welfare Public Infrastructure, Heritage, Emergency Management Breakdown of Other Themes Key Themes for Giving 28.5 % 18.5 % 17.7 % 12.5 % 5-10 % 3-5 % 1-3 % 0-1 % Support to marginalized groups Healthcare Poverty relief/mitigation Education
  11. 11. 77.2% of total recorded instances were directed to support four key themes: support to marginalized groups, healthcare, poverty relief and education. With some fluctuations in level of interest, it is noteworthy that all key themes maintained ranking positions from 2016. Changes in percentage of instances of giving to support to marginalized groups indicate that despite still being the most supported theme, it is less attractive to donors this year. Along with that, donors showed significantly lower level of activity in support to healthcare, shifting more attention to poverty relief, which practically broth similar level of interest to these two themes. It is very positive that the trend of increase of support to education over the last three years has continued – donors are becoming aware of the importance of this topic and in the context of strategic investment, as almost 65% of all instances directed towards education was given as long-term support. Regarding other supported themes, heritage and social entrepreneurship have been recorded as newly supported in 2017, while this list of other themes remained broad. 2015 2016 2017 16.6% 28.3% 28.0% 3.1% 12.3% 31.1% 36.1% 4.6% 17.7% 18.5% 28.5% 12.5% Key Themes % of Instances Poverty relief/mitigation Healthcare Support to marginalized groups Education
  12. 12. Recipient Entities Type of Recipient Entities Continuing the trend from the last three years, the most frequent recipients of giving in 2017 were individuals and families with decreased number of instances (39.0%). In comparison with 2016, the interest for nonprofit organizations have significantly increased for more than 10%. This recipient entity has 33.5% of instances directed towards them and has taken the second place on the list, which is positive change from last year when nonprofits were third ranked. Institutions (20.4%) and local and national governments (3.4%) were supported less frequently in this year, which resulted in lower support to the state. In terms of the recorded donated values, stronger support this year was directed to nonprofit organizations and individual and family recipients. 2015 2016 2017 21.4% 42.9% 22.9% 4.0% 22.4% 44.3% 24.2% 5.0% 33.5% 39.0% 20.4% 3.4% Beneficiary Entities % of Instances Nonprofit organizations Individuals/Families Institutions Local/National governments 39.0 % 33.5 % 20.4 % 3.4 % 3.7 % Individuals/Families Nonprofit Organizations Institutions Local and National Governments Other
  13. 13. Nonprofit Organizations in 2017 The category of nonprofit organizations consists of local civil society associations, foreign organizations, such as UNICEF, and private foundations. The very positive trend of increased support to nonprofit sector has continued in 2017. Some of the associations appeared on the philanthropy scene for the first time this year, actively organizing fundraising activities in support to various causes and beneficiary groups. Numerous campaigns and events were organized to mobilize donors and 33.5% of all donation instances in 2017 were directed to organizations and private foundations. This represents significant increase from 2016, together with the raise of recorded value donated (22%). That shows growth of donors’ trust in organizations that successfully realize their activities and promote their work. In 2017, the most numerous donations to the nonprofits continued to be directed from citizens through mass individual giving, then from the corporate sector, primarily from corporations, but from SMEs as well. In comparison with 2016, percentage of instances coming from the corporate sector has been increased for almost 10%, while citizens decreased the activity. The themes that are most frequently supported by nonprofit organizations are at the first place by all means support to marginalized groups, and then poverty relief and seasonal giving, but in smaller extent healthcare, social entrepreneurship, education and animal welfare. As for the final beneficiary groups, the most supported were people in economic need, people with disabilities, people with health issues and children without parental care, but also homeless, general population, population from local communities, single parents and animals. Number of organizations that were active in 2017 is significantly higher than last year, slowly developing activities and investing efforts in fundraising campaigns and events. Organizations that received multiple donations this year are Humanitarian organization Sveti Spas – Drachevo, SOS Children’s Village Macedonia, Association Project Happiness Skopje, Association Retvitni obrok, Association One can!, Red Cross Macedonia and Red Cross Skopje, Association for support of people born with Down Syndrome Vera Strumica and Association Borka Skopje and Red Cross Ohrid. 52.6 % 17 % 7 % Support to Marginalized Groups Poverty relief/mitigation Seasonal Giving
  14. 14. Sucesfull Campaigns The #RetvitniObrok Association is an initiative of citizens who want to make an impact in their communities by support to vulnerable groups by preparing and donating meals for homeless people and people from socially disadvantaged categories. Members of the organization prepare food for homeless people and people from socially disadvantaged categories every Friday. There were a lot of supporters for this initiative, companies and individuals who recognized the importance of the continuous support for the service this association provides. Besides numerous citizens, many SMEs and companies have been supporting this project: Freshys Skopje, Rock kafana Rustikana Skopje, Sunilens Skopje, Promes doo Skopje, Adora Engineering Skopje, Tinex MT dooel Skopje, Alpsko mleko Makedonija, EVN Macedonia, Makedonski Telekom AD Skopje, and many more. As for the private foundations, frequent mentions were recorded for Foundation Step by step Skopje, Foundation Fokus Veles and Albiz Foundation for the Development of Culture and Education.
  15. 15. Key Beneficiary Groups People in economic need Local Communities People with health issues People with disabilities 25.2 % 20.7 % 15.4 % 14.2 % - Children Without Parental Care Homeless, Talented Youth, General Population, Single Parents, Religious/Faith Communities, Animals Women and Children Survivors of Violence Ethnic Minority Population, Children and Youth at Risk, Elderly, People Living in Other Countries, Migrants, LGBT Population Beneficiary Groups 3-5 % 5-10 % 1-3 % 0-1 %
  16. 16. 15.7% 12.6% 22.0% 13.7% 16.9% 8.2% 31.5% 15.1% 25.2% 20.7% 15.4% 14.2% 2015 2016 2017 Trends in Key Final Beneficiary Groups % of Instances People in economic need Local communities People with health issues People with disabilities People in economic need, population from local communities, people with health issues and people with disabilities remained the top four final beneficiary groups, and percentage of instances directed to them comprised 75.5% of overall number of instances of giving in 2017. Trends and fluctuations in support to the key themes for giving are reflected in similar changes in support to the final beneficiary groups. Together with the increase in support to poverty relief, percentage of instances directed towards people in economic need is for more than 8% higher than in 2016, placing this group as first ranked. Similarly, decrease in donors’ activity towards healthcare is resulted in the lower percentage instances for people with health issues. With increased donors’ interest in the theme of education, population from the local communities have seen raise of the percentage of instances for as much as 12.5% and are second ranked in 2017. The range of other supported beneficiary groups practically remained the same with addition of LGBT population.
  17. 17. Based on analysis of data related to the use of donation, we can conclude that one-off support is still the most preferred type of donors’ support in Macedonia, with 47.5% of instances given in this form (supplies, medical treatments of individuals, humanitarian support and individual housing). In comparison with 2016 this represents decrease, but it is also very important to note the increase of support that may produce long-term effects (strategic investments in equpment, scholarships, services and capital investments), with now rasied 36.5% of total recorded instances. This shows very posivite fact that donors are becoming more aware of the importance of strategic support. As for the long-term support form the corporate sector, this year there is a drop of instances coming in this form from companies and corporate foundations (57.8% compared to 66.1% in 2016). Use of Donations Use of Donations in 2017 36.5% 47.5% 15.9% Long-Term Support One-Off Support Unknown 2015 2016 2017 18.0% 54.6% 27.4% 31.5% 51.6% 16.9% 36.5% 47.5% 15.9% % of Instances Long-Term Support One-Off Support Unknown
  18. 18. Examples of Long-term Support Honoring International Day of Persons with Disabilities (December 3) Stopanska banka AD Skopje launched the program for support to nonprofit organizations providing various services for children with disabilities. Seven CSO were awarded with grants that provide them with needed equipment or support to implementation of various educational and social services. Total amount for all grants was almost EUR 15,000. In order to provide better schooling conditions for children the corporation Philip Morris Tutunski kombinat Prilep donated funds for school equipment, new windows, doors and floors, as well as funds for renovation and painting of walls at the elementary school Kole Nedelkovski in Centar municipality in Skopje. Total value of donation was EUR 52,100.
  19. 19. Methodology The methodology for this report was inevitably conditioned by the viable options for collecting data. Research on this topic worldwide shows that the only completely reliable source of information on level of giving for charitable purposes is collected by tax authorities. For many reasons it was not possible to use this source of information in any of Western Balkans countries. As mentioned previously, Catalyst has opted for alternative ways of collecting data, using primarily media data as well as other available data sources. Concretely, the data used as the basis for this report was gathered by monitoring the electronic, printed and on-line media on the local, regional and national levels in the period from January 1 through December 31, 2017. There are three key limitations to this methodology. First, this method does not provide comprehensive data because the media does not report on all charitable instances and giving. Second, media reports often do not provide all data of importance in following the development of philanthropy (most often the media does not publish the amount donated and/or collected). Third, there is a potential limitation in the credibility of data published by the media. The first limitation cannot be overcome at this time. Where the second and third limitations are concerned, Catalyst seeks to overcome them by cross-analyzing various media, and then conducting additional research, for example by checking the reporting by companies’ and nonprofit organizations (if available to the public). Our figure, although not comprehensive, provides a minimum value of relevant indicators. Hence, this data may be used as indicators of the minimal degree of philanthropy development in a specific country. Continued observation will show a rise and/or drop in numbers and change in data related to our selected indicators. Therefore, continued monitoring over years will point out trends in philanthropy development as well as trends in media reporting on the subject. To conclude, under current conditions, we are of the opinion that the methodology allows for preliminary insight into philanthropy in Macedonia.
  20. 20. The 2017 Annual Report on the State of Philanthropy in Macedonia – Quick facts is part of a broader initiative to promote and stimulate philanthropy in the region carried out by the Catalyst Foundation. The underlying research and this publication were created by Catalyst Foundation (Catalyst Balkans) and with the generous support of the C. S. Mott Foundation and Balkan Trust for Democracy (BTD). Opinions expressed in this publication do not necessarily those of the Balkan Trust for Democracy, the German Marshall Fund of the United States, or its partners. Research conducted by In partnership with Research supported by Prepared by Zorka Kovačević Jelena Bekčić Edited by Aleksandra Vesić FOUNDATION CATALYST Takovska 38, 11000 Beograd, Serbia Belgrade, 2018