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The Ultimate Pagination for SEO

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Publicado el

Tobias Schwarz's slides from TechSEO Boost 2019

Publicado en: Marketing
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The Ultimate Pagination for SEO

  1. 1. @audisto #TechSEOBoost The Ultimate Pagination for SEO 1 5 8 13 24 317 12 9 21 15 4 6
  2. 2. @audisto #TechSEOBoost Compromise Between Structure, Usability and Design
  3. 3. @audisto #TechSEOBoost General Problem: Too Many Elements for a Single Page Slow Fast
  4. 4. @audisto #TechSEOBoost SEO Problem: Get All Items Pages Crawled and Indexed
  5. 5. @audisto #TechSEOBoost Google-Patent: Scheduler for Search Engine Crawler Retrieve Next Base Layer Segment of URLs Compute Score(s) for all URLs in Segment Sort URLs by Score(s) Select URLs Having Keep Score Above Keep Threshold Set Crawl/Reuse and Daily Flags for Selected URLs Having Crawl and Daily Scores Above Crawl and Daily Thresholds Write Selected URL, Page Rank, Crawl/Reuse Flag, and Daily Flag to Schedule Output File
  6. 6. @audisto #TechSEOBoost Scheduler Example Threshold >= 0.2 Score Status 0.1 0.3 0.1 0.2 0.3
  7. 7. @audisto #TechSEOBoost Setup to Test Paginations
  8. 8. @audisto #TechSEOBoost Test Setup: Pagination and Item Pages 100 Pagination Pages 20 Items per Page 2,000 Item Pages
  9. 9. @audisto #TechSEOBoost Previous, Next and First Page Always Linked 1 2 3 4 5 61 Strongest
  10. 10. @audisto #TechSEOBoost Basic Pagination: Previous and Next … 24 25 261 Backwards Forwards
  11. 11. @audisto #TechSEOBoost Visualize the Level Architecture Most users stop here
  12. 12. @audisto #TechSEOBoost Visualize PageRank and CheiRank Best Hubs Strongest Pages
  13. 13. @audisto #TechSEOBoost Collect Data to Compare Type of Pagination Max Depth Item Page % PageRank Pagination Pages % PageRank Item Pages # SEO-Relevant Pagination Pages # SEO-Relevant Item Pages Basic Pagination 100 51 49 4 60 First Pages First and Last Page First, Last and Neighbors Neighbors Fixed Steps Fixed Block Logarithmic Pagination Ghostblock PageRank >= PageRank of weakest page in best pagination
  14. 14. @audisto #TechSEOBoost Learnings from Different Paginations
  15. 15. @audisto #TechSEOBoost First and Last Page … 24 25 261 100… Reachable with One Click
  16. 16. @audisto #TechSEOBoost First and Last Page
  17. 17. @audisto #TechSEOBoost First and Last Page Strong Pages Best Hubs
  18. 18. @audisto #TechSEOBoost Avoid Links to the Last Pagination Page 2 3 4 51 6 7 8 9 10 Irrelevant Items Keep the User Here
  19. 19. @audisto #TechSEOBoost … 20 21 221 23 24 25 26 27 28 29 30 Neighbors Skip Pages
  20. 20. @audisto #TechSEOBoost Neighbors
  21. 21. @audisto #TechSEOBoost Fixed Block … 21 221 23 24 25 26 27 28 29 30 Access to Previous Block Access to Next Block
  22. 22. @audisto #TechSEOBoost Fixed Block
  23. 23. @audisto #TechSEOBoost Fixed Steps … 20 …1 24 25 26 … 40 60 10080 Reachable with One Click
  24. 24. @audisto #TechSEOBoost Fixed Steps Strong PagesStrong Pages
  25. 25. @audisto #TechSEOBoost 10 16 21 241 25 26 29 34 39 45 53 62 10076 Logarithmic Pagination Distance Increases Towards the Ends 59 6 3 5 6 9 24 3 5 8 14
  26. 26. @audisto #TechSEOBoost Logarithmic Pagination
  27. 27. @audisto #TechSEOBoost Logarithmic Pagination Strong Pages Strong Pages
  28. 28. @audisto #TechSEOBoost Ghostblock 2 3 4 51 6 7 8 9 10 22 23 24 2521 26 27 28 29 30 1st Page of Fixed Block: floor((current page - 1), block size) + 1 1st Page of Ghostblock: current page * 10 + 1
  29. 29. @audisto #TechSEOBoost Ghostblock
  30. 30. @audisto #TechSEOBoost Ghostblock Best Hubs Strongest Pages
  31. 31. @audisto #TechSEOBoost Comparison of Paginations Type of Pagination Max Depth Item Page % PageRank Pagination Pages % PageRank Item Pages # SEO-Relevant Pagination Pages # SEO-Relevant Item Pages Basic Pagination 100 51 49 4 60 First Pages 97 55 45 7 120 First and Last Page 51 52 48 7 100 First, Last and Neighbors 12 57 43 32 360 Neighbors 21 56 44 19 260 Fixed Steps 12 57 43 27 340 Fixed Block 20 59 41 20 220 Logarithmic Pagination 4 62 38 100 1,720 Ghostblock 3 64 36 100 2,000
  32. 32. @audisto #TechSEOBoost Best Practices for Pagination
  33. 33. @audisto #TechSEOBoost Pagination for Category Trees 1 2 3 40 5 6 7 8 9Category Level 10 2 3 4 51 2 3 4 51 Subcategory Subcategory 6 6 6 6
  34. 34. @audisto #TechSEOBoost Pagination for Category Trees 1 2 3 40Category Level 5 6 7 8 9 10 2 3 4 51 2 3 4 51 Subcategory Subcategory 6 6 6 6
  35. 35. @audisto #TechSEOBoost Pagination for Threads and Discussions … 17 181 24 25 26 35 37 58 76 100… … Good Answers Defines Topic Recent Discussion
  36. 36. @audisto #TechSEOBoost Stable Pagination for Chronological Content Oldest Items Newest Items 32 26 241 100… …254
  37. 37. @audisto #TechSEOBoost Stable Pagination for Chronological Content Oldest Items Newest Items 9899 26 24 1100 … …2597
  38. 38. @audisto #TechSEOBoost Stable Pagination for Chronological Content 20 Items20-25 Items 9899 26 24 1100 … …2597 Unstable Stable
  39. 39. @audisto #TechSEOBoost Technical SEO Audits Automated Testing & Monitoring Thank you for your attention rate & follow usaudisto.com Guides Pagination

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