Personal Information
Organización/Lugar de trabajo
Melbourne, Australia, Victoria Australia
Sector
Advertising / Marketing / PR
Sitio web
about.me/paulchappell
Acerca de
I have been working in advertising, marketing and media for the past 24 years, traversing both traditional and digital media in creative and strategic roles.
Currently I'm GM of The Story Lab, a global network of content agencies in the Dentsu Aegis Network. We develop comprehensive content solutions from strategy through to production, distribution, integration, amplification and performance management. It's an exciting path to be forging, working with local and global brands to tell meaningful brand stories that disrupt the old school model of marketing and advertising.
I love the challenge of migrating clients from traditional thinking to digital thinking, and combining both channels...
Etiquetas
content marketing
branded content
advertising
marketing
content
video marketing
digital marketing
branding
content strategy
business
content planning
agency
content is king
new media
strategy
storytelling
communications
digital strategy
trends
future
technology
online video
brand strategy
brand archetypes
innovation
adma
video site maps
social media
twitter
facebook
video
film
google
australia
conversion
melbourne
youtube
contests
video seo
Ver más
Presentaciones
(5)Recomendaciones
(44)The creative process for programmatic: A guide for marketers
IAB Europe
•
Hace 7 años
Brand Positioning Workshop
Beloved Brands Inc.
•
Hace 11 años
The lean brand in 999 words
Robert-Emmanuel Mayssat
•
Hace 9 años
[Report] Defining and Mapping the Native Advertising Landscape, by Rebecca Lieb
Altimeter, a Prophet Company
•
Hace 10 años
The State of Native Advertising
Joe Pulizzi
•
Hace 10 años
Native advertising masterclass
Rafat Ali
•
Hace 10 años
Why Content Marketing Fails
Rand Fishkin
•
Hace 9 años
What is a great digital creative brief
Julian Cole
•
Hace 11 años
Globalising Content for an International Audience
Typeset
•
Hace 9 años
Share this millennial study_2014
ShareThis
•
Hace 9 años
Culture of Content Webinar
Rebecca Lieb
•
Hace 9 años
Welcome to the Funnel - Social and Content Distribution Strategies
Jason Miller
•
Hace 10 años
The Next Generation Content Is The Product
Helge Tennø
•
Hace 8 años
Living in a Connected, Collaborative but “Dis-integrated” Society - Simone Cicero Keynote OuiShare Forum
Simone Cicero
•
Hace 8 años
#ConversionDay - BRANDING: From Conversations to Conversions in 5 Steps
Voice Agency
•
Hace 8 años
Archetype Overview with brand examples & character compass
Emily Hean
•
Hace 10 años
10 PowerPoint Templates That Don't Suck
Presentation Panda
•
Hace 8 años
Top 15 for '15: 2015 Marketing and Advertising Trends
HubSpot
•
Hace 8 años
Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now
Joe Pulizzi
•
Hace 8 años
Strategic Brand Management
Filiberto Amati
•
Hace 9 años
Sample creative briefs
josue_cerda
•
Hace 12 años
Nathalie Nahai - The psychology behind persuasive storytelling
Nathalie Nahai
•
Hace 10 años
Pixar's 22 Rules to Phenomenal Storytelling
Gavin McMahon
•
Hace 10 años
Constant Content: Creating an Editorial Plan That's Relevant, Timely & Integrated
Patty Radford Henderson
•
Hace 13 años
Digital Strategy 101
Bud Caddell
•
Hace 10 años
FYI Report Live: Adobe Digital Symposium 2013
Isobar Australia
•
Hace 10 años
Content Strategy: Content is King!
Karen McGrane
•
Hace 14 años
Death To Bullshit
Brad Frost
•
Hace 11 años
Content Strategy for Responsive Websites
Clarissa Peterson
•
Hace 11 años
Digital content trends 2013
Neil Perkin
•
Hace 11 años
Personal Information
Organización/Lugar de trabajo
Melbourne, Australia, Victoria Australia
Sector
Advertising / Marketing / PR
Sitio web
about.me/paulchappell
Acerca de
I have been working in advertising, marketing and media for the past 24 years, traversing both traditional and digital media in creative and strategic roles.
Currently I'm GM of The Story Lab, a global network of content agencies in the Dentsu Aegis Network. We develop comprehensive content solutions from strategy through to production, distribution, integration, amplification and performance management. It's an exciting path to be forging, working with local and global brands to tell meaningful brand stories that disrupt the old school model of marketing and advertising.
I love the challenge of migrating clients from traditional thinking to digital thinking, and combining both channels...
Etiquetas
content marketing
branded content
advertising
marketing
content
video marketing
digital marketing
branding
content strategy
business
content planning
agency
content is king
new media
strategy
storytelling
communications
digital strategy
trends
future
technology
online video
brand strategy
brand archetypes
innovation
adma
video site maps
social media
twitter
facebook
video
film
google
australia
conversion
melbourne
youtube
contests
video seo
Ver más