See the video here: http://conveyux.com/past_session/beyond-gamification-lessons-from-game-design-for-engaging-users-catt-small/
When UX designers think of techniques that have been borrowed from game design, gamification is often the first approach that comes to mind. However, the oversaturation of gamification in products we use every day can cause fatigue. Not every product needs a system of achievements. UX practitioners can learn so much more from game design. In this talk, I explored other ways to engage users in products via game design concepts without coming off as gimmicky.