Product design and development often involves many people with different skillsets. Unfortunately, communication problems can arise. Designers may hear responses that sound like "you're the designer", "that'll take too much time", or "that's not my job" when they attempt to collaborate. Catt Small, a Product Designer and Developer, will discuss methods used to cross silos in order to speed up the design and development process while also building camaraderie, agency, and transparency. She will also discuss ways to encourage teams that may be reluctant to change and ways to get upper management on board with a more collaborative design process.
21. @cattsmall
90% of U.S. households contain at least one
of these devices (smartphone, desktop/laptop
computer, tablet or streaming media device),
with the typical (median) American household
containing five of them.
Pew Research Center, 2016
23. @cattsmall
“Collaborative Design — Not Just for UX”, Jess Eddy
Collaborative design is a great facilitation
tool that helps get the best ideas on the
table by engaging various different
stakeholders with different
perspectives.
31. @cattsmall
DESIGNER
How about we
highlight it on the
home page?
PRODUCT MANAGER
Maybe we can send
an email about it.
ENGINEER
Maybe the page
could load
faster.
DESIGNER
“Call to action”
ENGINEER
“User story”
PRODUCT MANAGER
“Click-through rate”
72. @cattsmall@cattsmall
In summary:
◇ Failure shouldn’t be lethal.
◇ Collaborative design is efficient.
◇ Ask for feedback early and often.
◇ Invest in your collaborators.