This presentation is a creative work based upon the article of Stephen Denning published in Harvard Business Review (HBR) 10 Must Reads on Communication.
Investigating different techniques for telling stories using digital media. This is an edited version of an original lecture given to the 2010 MA students in Creative Entrepreneurship at University of East Anglia.
In the aftermath of the Asian crisis of 1997, a number of rapid assessments on the extent and nature of the social impact appeared. They brought out the human cost of the crisis in bolder relief. One such study, launched in the last quarter of 1998, was conducted by ADB. It was designed to assist in devising policy responses to the social crisis and identifying reforms that would strengthen social protection systems in the longer term. It covered Indonesia, the Republic of Korea, the Lao Peoples' Democratic Republic, Malaysia, Philippines, and Thailand. It sketched the transmission of social impacts from the crisis, analyzed the crisis effects on prices and employment, discussed the impact on inequality and poverty, looked at human development in terms of education, health, and family planning, touched on social capital, and looked at the environment.
This presentation is a creative work based upon the article of Stephen Denning published in Harvard Business Review (HBR) 10 Must Reads on Communication.
Investigating different techniques for telling stories using digital media. This is an edited version of an original lecture given to the 2010 MA students in Creative Entrepreneurship at University of East Anglia.
In the aftermath of the Asian crisis of 1997, a number of rapid assessments on the extent and nature of the social impact appeared. They brought out the human cost of the crisis in bolder relief. One such study, launched in the last quarter of 1998, was conducted by ADB. It was designed to assist in devising policy responses to the social crisis and identifying reforms that would strengthen social protection systems in the longer term. It covered Indonesia, the Republic of Korea, the Lao Peoples' Democratic Republic, Malaysia, Philippines, and Thailand. It sketched the transmission of social impacts from the crisis, analyzed the crisis effects on prices and employment, discussed the impact on inequality and poverty, looked at human development in terms of education, health, and family planning, touched on social capital, and looked at the environment.
Women in business gateway codesign workshop Jan 2016Anne-Marie Elias
The Department of Industry is seeking to undertsand the needs of female entrepreneurs.
Chief Disrupter led a workshop to rapid prototype a gateway for women entrepreneurs and start ups. The workshop provided the department with a blue print for the gateway that was co-designed by women.
Todas las semanas en Saucépolis publicamos un resumen con algunos de los acontecimientos de interés cultural, de ocio o turístico que más pueden interesar a los zaragozanos y a la gente que nos visita: es nuestra gaceta a la que llamamos "Saucépolis News". Este es un breve resumen de los acontecimientos turísticos y de ocio en Zaragoza esta semana:Seis Clases de Baile en Seis Semanas
Dos personajes en escena, un texto brillante y lleno de humor, dos generaciones separadas por mas de treinta años con mas cosas en común de lo que sospechan, y el baile como nexo de unión de la historia. Lola Herrera y Juanjo Artero protagonizan la apuesta del Principal para esta semana.
Teatro Principal.
Jueves 22 de Octubre 21:00 Horas.
Viernes 23 de Octubre 22:00 Horas.
Sábado 24 de Octubre 19:00 y 21:00 Horas.
Domingo 25 de Octubre 19:00 Horas.
Pepe Cerdá, el oficio de pintar.
62 pinturas, la mayoría de gran formato, constituyen esta interesante exposición con el pintor oscense Pepe Cerdá como protagonista. Uno de los mas importantes pintores figurativos de la actualidad, con un estilo ecléctico y una temática que va del retrato al paisaje urbano, nos muestra en La Lonja sus recientes creaciones.
La Lonja
Laborables de 10:00 a 14:00 y de 17:00 a 21:00 Horas.
Festivos de 10:00 a 14:00 Horas.
Lunes cerrado
Música clásica en Zaragoza.
Los aficionados a la música culta están de enhorabuena esta semana en nuestra ciudad. En primer lugar, y enmarcado en el festival de música sacra en las catedrales españolas disfrutaremos en la imponente Seo Zaragozana del Salve Regina de Schubert y de la misa breve de San Juan de Dios de Haydn a cargo de la Neuer Kammerechor de Postdam. Dos días mas tarde y en la sala Mozart del auditorio, la orquesta sinfónica de Leipzig interpretará obras de Bebussy y Berlioz.
Catedral de San salvador, La Seo.
Lunes 19 de Octubre 20:00 Horas
Sala Mozart del Auditorio de Zaragoza
Miercoles 21 de Octubre 20:15 Horas.
La Dra. Mercedes Giner nos dió a conocer en Junio ODUSALUD, el Observatorio del Derecho a la Salud de la Comunidad Valenciana. Nos alegramos que la sanidad Universal en la Comunidad Valenciana sea una realidad.
10 Ways to #Win on Giving Tuesday
Featured Giving Tuesday session at Tech for Good Seattle
8. 10 Ways to #Win at GivingTuesday!
a. Participate in GivingTuesday!
b. Know Your Audience & Influencers
c. Create a Story & Establish Trust
d. Set a Goal & Leverage Technology
e. Engage Your Community (and Respond!)
f. Use a Local Message & #GivingTuesday
g. Give Updates on Your Progress
h. Be Real, Personal, Creative & Courageous!
i. Thank Your Donors
j. Document What You Learned
Environmental Migration in the Anthropocene: Perspectives on the Relocation o...Olivier Serrat
Climate change is a driver of human mobility: it is expected to increase the displacement of populations. This presentation casts environmental and socio-economic perspectives on the relocation of Indonesia's capital city from Java to eastern Borneo, the first instance of large-scale, anticipatory, and managed environmental migration in the Anthropocene.
Leading Organizations of the Future: A New Framework.pdfOlivier Serrat
Leading Organizations of the Future: A New Framework (Serrat, 2023) shows how organizations can configure to requisite order with greater collective intelligence in an increasingly complex world.
Lake Chad is a biological hotspot and a source of food and water for millions of people in Central Africa. Lake Chad has shrunk by more than nine-tenths since the mid-1960s because of water diversion, population growth, and climate change. This presentation considers the issues facing Lake Chad and tables a daring proposal to safeguard it.
This presentation underscores the originality of The Epic of Gilgamesh and highlights the influence of its heroic themes on epic poetry through the ages, notably with respect to the character of Achilles in The Iliad by Homer. The presentation draws attention to the richness of the storyline in The Epic of Gilgamesh with respect to Booker's (2004) seven "basic stories".
Leading Organizations of the Future: Oral DefenseOlivier Serrat
This presentation showcases qualitative, exploratory research on Leading Organizations of the Future. The presentation particularizes the problem statement, purpose of the study, research question, conceptual framework, review of the literature, research methodology and design, ethical assurances, pilot testing, population and sample, instrumentation and study procedure, research sub-questions and interview questions, data analysis and results, interpretation of findings, recommendations, limitations, implications, and conclusions.
Leading Organizations of the Future: A Dissertation ProposalOlivier Serrat
This presentation outlines a research proposal for a qualitative dissertation on Leading Organizations of the Future. The major components of the proposal are a detailed statement of the problem to be studied and the context in which it is to be seen, a thorough review of the pertinent literature, and details of the overall design of the study.
Digital Solutions: Reframing Leadership (Serrat, 2023) reflects on the pervasive use of technology in organizations and what it means to lead in the digital age.
Leading Solutions: Essays in Business PsychologyOlivier Serrat
Leading Solutions: Essays in Business Psychology (Serrat, 2021) gives readers an unusually accessible, critical, and engaging take on what leadership means. In the form of précis—concise statements of essential points—the book combines rounded explanations of theory with article reviews, case studies, development plans, field observations, group work, journal entries, "lived" experience, proposals, reflections, scholarly arguments, self-assessments, and 360-degree feedback to shine exceptional insight into the reality and successful practice of leadership, today and tomorrow. This book's wealth of thoughtful content makes it particularly useful to those contemplating postgraduate degrees in organizational leadership and a top-notch addition to any business library.
Women in business gateway codesign workshop Jan 2016Anne-Marie Elias
The Department of Industry is seeking to undertsand the needs of female entrepreneurs.
Chief Disrupter led a workshop to rapid prototype a gateway for women entrepreneurs and start ups. The workshop provided the department with a blue print for the gateway that was co-designed by women.
Todas las semanas en Saucépolis publicamos un resumen con algunos de los acontecimientos de interés cultural, de ocio o turístico que más pueden interesar a los zaragozanos y a la gente que nos visita: es nuestra gaceta a la que llamamos "Saucépolis News". Este es un breve resumen de los acontecimientos turísticos y de ocio en Zaragoza esta semana:Seis Clases de Baile en Seis Semanas
Dos personajes en escena, un texto brillante y lleno de humor, dos generaciones separadas por mas de treinta años con mas cosas en común de lo que sospechan, y el baile como nexo de unión de la historia. Lola Herrera y Juanjo Artero protagonizan la apuesta del Principal para esta semana.
Teatro Principal.
Jueves 22 de Octubre 21:00 Horas.
Viernes 23 de Octubre 22:00 Horas.
Sábado 24 de Octubre 19:00 y 21:00 Horas.
Domingo 25 de Octubre 19:00 Horas.
Pepe Cerdá, el oficio de pintar.
62 pinturas, la mayoría de gran formato, constituyen esta interesante exposición con el pintor oscense Pepe Cerdá como protagonista. Uno de los mas importantes pintores figurativos de la actualidad, con un estilo ecléctico y una temática que va del retrato al paisaje urbano, nos muestra en La Lonja sus recientes creaciones.
La Lonja
Laborables de 10:00 a 14:00 y de 17:00 a 21:00 Horas.
Festivos de 10:00 a 14:00 Horas.
Lunes cerrado
Música clásica en Zaragoza.
Los aficionados a la música culta están de enhorabuena esta semana en nuestra ciudad. En primer lugar, y enmarcado en el festival de música sacra en las catedrales españolas disfrutaremos en la imponente Seo Zaragozana del Salve Regina de Schubert y de la misa breve de San Juan de Dios de Haydn a cargo de la Neuer Kammerechor de Postdam. Dos días mas tarde y en la sala Mozart del auditorio, la orquesta sinfónica de Leipzig interpretará obras de Bebussy y Berlioz.
Catedral de San salvador, La Seo.
Lunes 19 de Octubre 20:00 Horas
Sala Mozart del Auditorio de Zaragoza
Miercoles 21 de Octubre 20:15 Horas.
La Dra. Mercedes Giner nos dió a conocer en Junio ODUSALUD, el Observatorio del Derecho a la Salud de la Comunidad Valenciana. Nos alegramos que la sanidad Universal en la Comunidad Valenciana sea una realidad.
10 Ways to #Win on Giving Tuesday
Featured Giving Tuesday session at Tech for Good Seattle
8. 10 Ways to #Win at GivingTuesday!
a. Participate in GivingTuesday!
b. Know Your Audience & Influencers
c. Create a Story & Establish Trust
d. Set a Goal & Leverage Technology
e. Engage Your Community (and Respond!)
f. Use a Local Message & #GivingTuesday
g. Give Updates on Your Progress
h. Be Real, Personal, Creative & Courageous!
i. Thank Your Donors
j. Document What You Learned
Environmental Migration in the Anthropocene: Perspectives on the Relocation o...Olivier Serrat
Climate change is a driver of human mobility: it is expected to increase the displacement of populations. This presentation casts environmental and socio-economic perspectives on the relocation of Indonesia's capital city from Java to eastern Borneo, the first instance of large-scale, anticipatory, and managed environmental migration in the Anthropocene.
Leading Organizations of the Future: A New Framework.pdfOlivier Serrat
Leading Organizations of the Future: A New Framework (Serrat, 2023) shows how organizations can configure to requisite order with greater collective intelligence in an increasingly complex world.
Lake Chad is a biological hotspot and a source of food and water for millions of people in Central Africa. Lake Chad has shrunk by more than nine-tenths since the mid-1960s because of water diversion, population growth, and climate change. This presentation considers the issues facing Lake Chad and tables a daring proposal to safeguard it.
This presentation underscores the originality of The Epic of Gilgamesh and highlights the influence of its heroic themes on epic poetry through the ages, notably with respect to the character of Achilles in The Iliad by Homer. The presentation draws attention to the richness of the storyline in The Epic of Gilgamesh with respect to Booker's (2004) seven "basic stories".
Leading Organizations of the Future: Oral DefenseOlivier Serrat
This presentation showcases qualitative, exploratory research on Leading Organizations of the Future. The presentation particularizes the problem statement, purpose of the study, research question, conceptual framework, review of the literature, research methodology and design, ethical assurances, pilot testing, population and sample, instrumentation and study procedure, research sub-questions and interview questions, data analysis and results, interpretation of findings, recommendations, limitations, implications, and conclusions.
Leading Organizations of the Future: A Dissertation ProposalOlivier Serrat
This presentation outlines a research proposal for a qualitative dissertation on Leading Organizations of the Future. The major components of the proposal are a detailed statement of the problem to be studied and the context in which it is to be seen, a thorough review of the pertinent literature, and details of the overall design of the study.
Digital Solutions: Reframing Leadership (Serrat, 2023) reflects on the pervasive use of technology in organizations and what it means to lead in the digital age.
Leading Solutions: Essays in Business PsychologyOlivier Serrat
Leading Solutions: Essays in Business Psychology (Serrat, 2021) gives readers an unusually accessible, critical, and engaging take on what leadership means. In the form of précis—concise statements of essential points—the book combines rounded explanations of theory with article reviews, case studies, development plans, field observations, group work, journal entries, "lived" experience, proposals, reflections, scholarly arguments, self-assessments, and 360-degree feedback to shine exceptional insight into the reality and successful practice of leadership, today and tomorrow. This book's wealth of thoughtful content makes it particularly useful to those contemplating postgraduate degrees in organizational leadership and a top-notch addition to any business library.
The Global Compact, Human Rights, and Nike, Inc.Olivier Serrat
Focusing on human rights, this presentation uses a critical psychology lens to articulate the business case for an action plan to imbed the Global Compact in the strategies and operations of Nike, Inc., with an eye to engaging its contract factories. The action plan integrates best practices proposed by the Global Compact. Because of their ambitious scope, critical psychology approaches often suffer from lack of opportunity for practical applications. Notwithstanding, this presentation highlights the theory's undoubted usefulness in the context of the Global Compact.
Minority Population Analysis: The Aeta of the PhilippinesOlivier Serrat
This presentation uses a critical psychology lens for minority population analysis. Specifically, the presentation characterizes indigenous peoples and their vulnerability; researches the treatment of the Aeta, an indigenous people living in the mountainous areas of Luzon in the Philippines; and reflects on their experience of domination, marginalization, and exploitation.
Reflections on a Multifactor Leadership Questionnaire 360 Leader's ReportOlivier Serrat
The Multifactor Leadership Questionnaire generates a psychological inventory from propositions that aim to assess leadership styles and leadership outcomes: it is a multi-rater (or 360-degree) instrument, which means that its output—the MLQ 360 Leader's Report—interprets and compares a leader's self-assessment with ratings contributed across the same items by associates. This presentation reflects on a Multifactor Leadership Questionnaire exercise conducted in May 2020.
Ethics at the Movies: Erin Brockovich (2000)Olivier Serrat
Referring to Erin Brockovich (2000), a biographical film featuring Julia Roberts, this presentation reviews the respective contributions that stakeholder analysis, conflict of interest analysis, cost–benefit analysis, case study analysis, and ethical decision-making frameworks can make to the exploration of business ethics.
This presentation maps out Gandhi's life story; singles out the life-markers that encouraged a constant process of reflection–action–reflection and framed his values; and proposes that stewardship, obligation, partnership, emotional healing, and elevating purpose characterized his servant leadership. Gandhi took on an empire with the ethics of truth-telling: his story is timeless in its courage and inspiration and lessons from his contributions to ethical behavior and strong influence on social responsibility are not wanting.
This presentation outlines a business proposal for idealized design of virtual teaming at General Electric, a multinational conglomerate that employs more than 313,000 employees around the world and so faces the challenge of synergizing a dispersed workforce.
Dell Inc.: A 2019 World's Most Ethical Companies HonoreeOlivier Serrat
The Ethisphere Institute is a player in the increasingly crowded field of business ethics ratings. In 2019, Dell Inc. was recognized as one of 128 honorees of Ethisphere's World's Most Ethical Companies awards, which spanned 50 industries in 21 countries. This presentation reviews the World's Most Ethical Companies awards and comments on Dell Inc.'s Social Impact Plan for 2030.
This mini-lecture makes out the fundamental differences between groups and various kinds of teams; specifies the rationale for team formation and notes what important outcomes are typically expected from performing teams; singles out common recommendations (and recognized pitfalls) on the subject of teams; and isolates two perspectives to enrich understanding of teams and how they might be primed.
MediSys Corp.: The IntensCare Product Development TeamOlivier Serrat
This presentation provides an up-close examination of MediSys Corp. and its contextual conditions and tables recommendations to resolve the problems affecting the IntensCare project and safeguard MediSys Corp.'s future.
Independent Evaluation for Learning: Toward Systemic ChangeOlivier Serrat
At the request of shareholders, evaluation studies focus on accountability (and hence provide for command, control, and finger-pointing); they do not serve as an important foundation of learning organizations.
Knowledge must be at the center of everything the International Centre for Integrated Mountain Development does and knowledge is most valuable when it is actually used—not just identified, created, stored, or shared. A hypothetical diagnosis of ICIMOD's purpose, structure, relationships, rewards, leadership, and helpful mechanisms combined with an organizational culture assessment suggested that a "preferred" culture of adhocracy might drive higher effectiveness.
Designing an Effective Knowledge Partnership ProcessOlivier Serrat
Knowledge partnerships are about joint purpose in the identification, creation, storage, sharing, and use of knowledge; sadly, the state of the art in creating, managing, monitoring, and evaluating them remains immature.
The Team Member and Guest Experience - Lead and Take Care of your restaurant team. They are the people closest to and delivering Hospitality to your paying Guests!
Make the call, and we can assist you.
408-784-7371
Foodservice Consulting + Design
Artificial intelligence (AI) offers new opportunities to radically reinvent the way we do business. This study explores how CEOs and top decision makers around the world are responding to the transformative potential of AI.
Senior Project and Engineering Leader Jim Smith.pdfJim Smith
I am a Project and Engineering Leader with extensive experience as a Business Operations Leader, Technical Project Manager, Engineering Manager and Operations Experience for Domestic and International companies such as Electrolux, Carrier, and Deutz. I have developed new products using Stage Gate development/MS Project/JIRA, for the pro-duction of Medical Equipment, Large Commercial Refrigeration Systems, Appliances, HVAC, and Diesel engines.
My experience includes:
Managed customized engineered refrigeration system projects with high voltage power panels from quote to ship, coordinating actions between electrical engineering, mechanical design and application engineering, purchasing, production, test, quality assurance and field installation. Managed projects $25k to $1M per project; 4-8 per month. (Hussmann refrigeration)
Successfully developed the $15-20M yearly corporate capital strategy for manufacturing, with the Executive Team and key stakeholders. Created project scope and specifications, business case, ROI, managed project plans with key personnel for nine consumer product manufacturing and distribution sites; to support the company’s strategic sales plan.
Over 15 years of experience managing and developing cost improvement projects with key Stakeholders, site Manufacturing Engineers, Mechanical Engineers, Maintenance, and facility support personnel to optimize pro-duction operations, safety, EHS, and new product development. (BioLab, Deutz, Caire)
Experience working as a Technical Manager developing new products with chemical engineers and packaging engineers to enhance and reduce the cost of retail products. I have led the activities of multiple engineering groups with diverse backgrounds.
Great experience managing the product development of products which utilize complex electrical controls, high voltage power panels, product testing, and commissioning.
Created project scope, business case, ROI for multiple capital projects to support electrotechnical assembly and CPG goods. Identified project cost, risk, success criteria, and performed equipment qualifications. (Carrier, Electrolux, Biolab, Price, Hussmann)
Created detailed projects plans using MS Project, Gant charts in excel, and updated new product development in Jira for stakeholders and project team members including critical path.
Great knowledge of ISO9001, NFPA, OSHA regulations.
User level knowledge of MRP/SAP, MS Project, Powerpoint, Visio, Mastercontrol, JIRA, Power BI and Tableau.
I appreciate your consideration, and look forward to discussing this role with you, and how I can lead your company’s growth and profitability. I can be contacted via LinkedIn via phone or E Mail.
Jim Smith
678-993-7195
jimsmith30024@gmail.com
Specific ServPoints should be tailored for restaurants in all food service segments. Your ServPoints should be the centerpiece of brand delivery training (guest service) and align with your brand position and marketing initiatives, especially in high-labor-cost conditions.
408-784-7371
Foodservice Consulting + Design
The case study discusses the potential of drone delivery and the challenges that need to be addressed before it becomes widespread.
Key takeaways:
Drone delivery is in its early stages: Amazon's trial in the UK demonstrates the potential for faster deliveries, but it's still limited by regulations and technology.
Regulations are a major hurdle: Safety concerns around drone collisions with airplanes and people have led to restrictions on flight height and location.
Other challenges exist: Who will use drone delivery the most? Is it cost-effective compared to traditional delivery trucks?
Discussion questions:
Managerial challenges: Integrating drones requires planning for new infrastructure, training staff, and navigating regulations. There are also marketing and recruitment considerations specific to this technology.
External forces vary by country: Regulations, consumer acceptance, and infrastructure all differ between countries.
Demographics matter: Younger generations might be more receptive to drone delivery, while older populations might have concerns.
Stakeholders for Amazon: Customers, regulators, aviation authorities, and competitors are all stakeholders. Regulators likely hold the greatest influence as they determine the feasibility of drone delivery.
Case Analysis - The Sky is the Limit | Principles of Management
A Guide to Storytelling
1. The views expressed in this presentation are the views of the author/s and do not necessarily reflect the views or policies of the Asian
Development Bank, or its Board of Governors, or the governments they represent. ADB does not guarantee the accuracy of the data included
in this presentation and accepts no responsibility for any consequence of their use. The countries listed in this presentation do not imply any
view on ADB's part as to sovereignty or independent status or necessarily conform to ADB's terminology.
A Guide to Storytelling
Olivier Serrat
2013
2. Conveying Events Naturally …
The age-old practice of
storytelling is the vivid
description of ideas,
beliefs, personal
experiences, and life-
lessons through stories
or narratives that evoke
powerful emotions and
insights.
Storytelling is one of
the most effective
communication tools:
analysis may excite the
mind but it does not
gladden the heart,
which is where one
must go to motivate
people.
Sometimes reality is too complex. Stories give it form.
—Jean-Luc Godard
3. … With Ripping Yarns
Purposeful
storytelling
delivers
results.
• By providing the context from which
knowledge springs, stories increase the
potential for knowledge-sharing.
• By grounding facts in a narrative structure,
stories boost the likelihood that learning will
take place and be passed on.
• By articulating emotional aspects as well as
factual content, stories express tacit
knowledge, always difficult to convey.
… For the story—from Rumpelstiltskin to War and Peace—is one of the basic tools
invented by the mind of man, for the purpose of gaining understanding. There have
been great societies that did not use the wheel, but there have been no societies that
did not tell stories.
—Ursula K. Le Guin
4. Spot The Difference: Version A
In our evaluation of a project in Bangladesh, we noted a wide variance
in the competence of individual villages to develop sustainable and
effective solutions to problems encountered, for example in replacing
broken parts or developing low-cost products such as new latrines. The
lessons to be learned from this evaluation are that we should:
• work against over-dependence on development partners,
• note and encourage entrepreneurial approaches to problems,
• identify existing and repeatable good practices,
• build and strengthen communication between villages to assist
cross-fertilization of ideas at the grassroots level.
5. Spot The Difference: Version B
Bangladesh is a really impressive place … in a positive sense. I was in a
village last year working in water and sanitation. We were trying to
promote the use of improved latrines, but could not produce concrete
slabs and rings locally for a low cost. Somebody told me to visit the
latrines of a lady in the village, so I went along and said, "Can I see
your latrines?" She had made a latrine out of a clay pot with the
bottom cut off. Then, with a potter from the area, she developed a
small local production of bottomless pots, and they became the
latrines. Ingenious. A few weeks later I was in another village and saw
a hand pump; it was broken, just a small piece missing. So I said to the
villagers, "Why don't you repair your pump?" And they said, "Oh, we
just wait for another donor to bring a new pump." So I said, "Why
don't you visit the lady in the village over there? She finds ways of
getting things done for herself."
6. What Stories Are Good At
• Make abstract concepts meaningful
• Help connect people and ideas
• Inspire imagination and motivate action
• Give breathing space and allow different perspectives to
emerge
• Create sense, coherence, and meaning
• Develop valuable descriptions of the situations in which
knowledge is applied and solutions are found
• Examine organizational values and culture
• Communicate complex messages simply
• Operate effectively in networks
• Drive change
Working with stories is one of the best ways to
7. Elements of a Good Story
Good stories are interesting, unusual, provocative, serious,
controversial, surprising, intriguing, or inspiring. They
• Respond to demand.
• Exploit a specific opportunity.
• Include personal and human elements of experience.
• Present the point of view of someone who has been directly involved.
• Use a variety of narrative patterns for different aims.
• Achieve a balance between words from persons and statements from
organizations.
• Recount a successful intervention.
• Describe an unsuccessful intervention.
• Provide a solution to both immediate and broader problems.
• Play to what is already in people's minds.
• Target people with the authority to make decisions and change things.
8. Thematic Applications
If Your
Objective Is To
Spark action
Communicate
who you are
You Will Need A
Story That
Describes how a
successful change
was implemented
in the past, but
allows listeners to
imagine how it
might work in
their situation
Provides
audience-
engaging drama
and reveals some
strength or
vulnerability from
your past
In Telling It, You
Will Need To
Avoid excessive
detail that will
take the
audience's mind
off its own
challenge
Include
meaningful
details, but also
make sure the
audience has the
time and
inclination to
hear your story
Your Story Will
Inspire Such
Responses As
"Just imagine …";
"What if …"
"I didn't know
that about him!";
"Now I see what
she's driving at."
9. Thematic Applications
If Your Objective Is
To
Transmit values
Foster
collaboration
You Will Need A
Story That
Feels familiar to
the audience and
will prompt
discussion about
the issues raised
by the values
being promoted
Movingly recounts
a situation that
listeners have also
experienced and
that prompts
them to share
stories about the
topic
In Telling It, You
Will Need To
Use believable
characters and
situations and
never forget that
the story must be
consistent with
your own actions
Ensure that a set
agenda does not
squelch the
swapping of
stories and that
you are ready to
tap the energy
unleashed by the
reactions
Your Story Will
Inspire Such
Responses As
"That's so right!";
"Why don't we do
that all the time?"
"That reminds me
of the time that I
…"; "Hey, I've got
a story like that."
10. Thematic Applications
If Your Objective
Is To
Tame the
grapevine
Share knowledge
You Will Need A
Story That
Highlights, often
through the use of
gentle humor,
some aspect of a
rumor that reveals
it to be untrue or
unlikely
Focuses on
mistakes made and
shows in some
detail how they
were corrected,
with an
explanation of why
the solution
worked
In Telling It, You
Will Need To
Avoid the
temptation to be
mean-spirited, and
be sure that the
rumor is indeed
false
Solicit
alternative—and
possibly better—
solutions
Your Story Will
Inspire Such
Responses As
"No kidding!"; "I'd
never thought
about it like that
before!"
"There but for the
grace of God …";
"Wow! We'd better
watch that from
now on."
11. Thematic Applications
If Your Objective
Is To
Lead people into
the future
You Will Need A
Story That
Evokes the future
you want to create
without providing
excessive detail
that will only turn
out to be wrong
In Telling It, You
Will Need To
Be sure of your
storytelling skills
(otherwise, use a
story in which the
past can serve as a
springboard to the
future)
Your Story Will
Inspire Such
Responses As
"When do we
start?"; "Let's do
it!"
The most erroneous stories are those we think we know best—and therefore never
scrutinize or question.
—Stephen Jay Gould
The universe is made of stories, not of atoms.
—Muriel Rukeyser
12. Day-to-Day Applications
Storytelling can be a
more compelling and
effective way to explain
reasoning processes,
deliver information, and
convince others than
conventional modes of
communications, e.g.,
electronic mail, reports,
formal speeches, etc.
In organizations, potential applications
of stories include
• Oral histories
• Team or community-building
exercises
• Workshop warm-ups
• Back-to-office reports
• Activity or project reviews
• Monitoring and evaluation systems
• Recreation
13. Evaluative Applications
In the field of knowledge
management and learning,
storytelling has found
expression through tools such
as
• Appreciative inquiry
• Exit interviews
• Learning histories
• The Most Significant Change
technique
• Social reminiscing
15. Further Reading
• ADB. 2010. Building Narrative Capacity at ADB. Manila.
www.adb.org/publications/building-narrative-capacity-adb
• ——. 2011. On Second Thought. Manila.
www.adb.org/publications/second-thought
• ——. 2011. Learning Histories. Manila.
www.adb.org/publications/learning-histories
• ——. 2012. Interactive Stories of Sustainable Development.
Manila. www.adb.org/publications/interactive-stories-
sustainable-development
16. Further Reading
• ADB. 2012. The Long Reach of Short Tales. Manila.
www.scribd.com/doc/102329913/the-long-reach-of-short-
tales
• Stephen Denning. 2004. Telling Tales. Harvard Business
Review. May.
• Swiss Agency for Development and Cooperation. 2005. Story
Guide: Building Bridges Using Narrative Techniques. Berne.