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With so much data available, it’s more critical than ever for retailers to improve merchandising decisions — leveraging advanced analytics to determine what product to buy, how much to buy, and where to put it.
In an intimate conversation, Aéropostale’s SVP of Planning and Allocation, Karen Walter will share some of the critical success factors her team is embracing for better data-driven decisions throughout the merchandising process.
Attendees will learn more about:
- Why and how Aéropostale adopted analytics in today’s retail environment
- A new approach to the Merchandise, Planning, and Allocation process
- Why understanding localized demand across product attribute levels is critical to success
- How new technologies are blended with existing business process
Access the webcast recording here: https://www.celect.com/its-all-in-your-data-aero-webcast-replay-download
Celect helps retailers understand the location specific demand for a product and how the demand for that product is impacted by the assortment around it.
Understanding this allows retailers to make smarter decisions about the products they offer their customers, how much inventory they buy, where they put products to sell, and where they ship from.
During the last 15 years in the industry, have you seen anything like what retail has been going through lately? I have stayed in retail because of how dynamic the industry is. The changes that are happening in the world are all reflected in retail. Technology, information, consumer preferences, the evolution of the mall, and the change from bragging about how much you spent to bragging about the bargain you got
What’s the process like internally when considering business process changes or new technology adoptions? It all starts with the question/ problem you are trying to solve for Then you need to get broad cross functional buy in and support Then you need to shop around and talk to as many people who you can to find the best solutions Then you need to prove why this technology would help, and then prove it did help Then you need to sign up for the financial benefits in your plan to pay for it all #Commit2
The approach used internally to further support and commitment for using Celect – and other goals.
It's All in Your Data: An Inside Look at Aéropostale’s Advanced Analytics Strategy
It’s All in Your Data
An Inside Look at Aéropostale’s Advanced Analytics Strategy