SlideShare a Scribd company logo

Centro: Tipping Points & Tidal Waves

•
•
Centro
Centro

The graph shows the growth in sales of various consumer electronics from 2000 to 2014, with personal computers, smartphones, tablets, and smart TVs growing significantly over that time period. The text below the graph lists relatability, authenticity, and context as important factors for consumer electronics.

Marketing
1 of 31
Download to read offline
Personal Computers Smartphones Tablets Smart TVs Wearables 0 500 1000 1500 2000 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014E (Millions)
Relatable + Authentic + Contextual
Centro: Tipping Points & Tidal Waves
Centro: Tipping Points & Tidal Waves
Centro: Tipping Points & Tidal Waves
Centro: Tipping Points & Tidal Waves
Centro: Tipping Points & Tidal Waves
Centro: Tipping Points & Tidal Waves
Centro: Tipping Points & Tidal Waves
Centro: Tipping Points & Tidal Waves
Centro: Tipping Points & Tidal Waves
Centro: Tipping Points & Tidal Waves
Centro: Tipping Points & Tidal Waves

Recommended

Mobile Convenience
Mobile ConvenienceMobile Convenience
Mobile ConvenienceCascading Media
 
The Many Faces of Ad Fraud and How To Protect Yourself
The Many Faces of Ad Fraud and How To Protect Yourself The Many Faces of Ad Fraud and How To Protect Yourself
The Many Faces of Ad Fraud and How To Protect Yourself Centro
 
Adobe Digital Insights Advertising Demand Report 2016: North America
Adobe Digital Insights Advertising Demand Report 2016: North AmericaAdobe Digital Insights Advertising Demand Report 2016: North America
Adobe Digital Insights Advertising Demand Report 2016: North AmericaAdobe
 
March 2017 Centro DSP Webinar
March 2017 Centro DSP WebinarMarch 2017 Centro DSP Webinar
March 2017 Centro DSP WebinarCentro
 
January 2017 Centro DSP Webinar
January 2017 Centro DSP Webinar January 2017 Centro DSP Webinar
January 2017 Centro DSP Webinar Centro
 
3Ton30: How to Capture Digital Media Impact with the Pillars of Performance
3Ton30: How to Capture Digital Media Impact with the Pillars of Performance 3Ton30: How to Capture Digital Media Impact with the Pillars of Performance
3Ton30: How to Capture Digital Media Impact with the Pillars of Performance Centro
 
3Ton30: Stop the Interruption! How Meaningful Marketing is Replacing Intrusiv...
3Ton30: Stop the Interruption! How Meaningful Marketing is Replacing Intrusiv...3Ton30: Stop the Interruption! How Meaningful Marketing is Replacing Intrusiv...
3Ton30: Stop the Interruption! How Meaningful Marketing is Replacing Intrusiv...Centro
 
3Ton30: The Many Faces of Ad Fraud
3Ton30: The Many Faces of Ad Fraud3Ton30: The Many Faces of Ad Fraud
3Ton30: The Many Faces of Ad FraudCentro
 

Recommended

Mobile Convenience
Mobile ConvenienceMobile Convenience
Mobile ConvenienceCascading Media
 
The Many Faces of Ad Fraud and How To Protect Yourself
The Many Faces of Ad Fraud and How To Protect Yourself The Many Faces of Ad Fraud and How To Protect Yourself
The Many Faces of Ad Fraud and How To Protect Yourself Centro
 
Adobe Digital Insights Advertising Demand Report 2016: North America
Adobe Digital Insights Advertising Demand Report 2016: North AmericaAdobe Digital Insights Advertising Demand Report 2016: North America
Adobe Digital Insights Advertising Demand Report 2016: North AmericaAdobe
 
March 2017 Centro DSP Webinar
March 2017 Centro DSP WebinarMarch 2017 Centro DSP Webinar
March 2017 Centro DSP WebinarCentro
 
January 2017 Centro DSP Webinar
January 2017 Centro DSP Webinar January 2017 Centro DSP Webinar
January 2017 Centro DSP Webinar Centro
 
3Ton30: How to Capture Digital Media Impact with the Pillars of Performance
3Ton30: How to Capture Digital Media Impact with the Pillars of Performance 3Ton30: How to Capture Digital Media Impact with the Pillars of Performance
3Ton30: How to Capture Digital Media Impact with the Pillars of Performance Centro
 
3Ton30: Stop the Interruption! How Meaningful Marketing is Replacing Intrusiv...
3Ton30: Stop the Interruption! How Meaningful Marketing is Replacing Intrusiv...3Ton30: Stop the Interruption! How Meaningful Marketing is Replacing Intrusiv...
3Ton30: Stop the Interruption! How Meaningful Marketing is Replacing Intrusiv...Centro
 
3Ton30: The Many Faces of Ad Fraud
3Ton30: The Many Faces of Ad Fraud3Ton30: The Many Faces of Ad Fraud
3Ton30: The Many Faces of Ad FraudCentro
 
3Ton30: Build a Mature Mobile Strategy with 4 Targeting Tactics
3Ton30: Build a Mature Mobile Strategy with 4 Targeting Tactics3Ton30: Build a Mature Mobile Strategy with 4 Targeting Tactics
3Ton30: Build a Mature Mobile Strategy with 4 Targeting TacticsCentro
 
3Ton30: Conquer Digital Video with Four Key Formats in 2016
3Ton30: Conquer Digital Video with Four Key Formats in 20163Ton30: Conquer Digital Video with Four Key Formats in 2016
3Ton30: Conquer Digital Video with Four Key Formats in 2016Centro
 
3Ton30: Understand Native Advertising on Social Media
3Ton30: Understand Native Advertising on Social Media3Ton30: Understand Native Advertising on Social Media
3Ton30: Understand Native Advertising on Social MediaCentro
 
4th july info
4th july info4th july info
4th july infoCentro
 
Managing the Cross-Channel Experience
Managing the Cross-Channel ExperienceManaging the Cross-Channel Experience
Managing the Cross-Channel ExperienceCentro
 
The New Rules of Mobile Advertising: Hyperlocal or Bust
The New Rules of Mobile Advertising: Hyperlocal or BustThe New Rules of Mobile Advertising: Hyperlocal or Bust
The New Rules of Mobile Advertising: Hyperlocal or BustCentro
 
Centro Healthcare Category
Centro Healthcare Category Centro Healthcare Category
Centro Healthcare Category Centro
 
Essential tips for programmatic advertising on mobile
Essential tips for programmatic advertising on mobileEssential tips for programmatic advertising on mobile
Essential tips for programmatic advertising on mobileCentro
 
Centro Automotive Quarterly Review
Centro Automotive Quarterly ReviewCentro Automotive Quarterly Review
Centro Automotive Quarterly ReviewCentro
 
Video Anywhere, Video Everywhere
Video Anywhere, Video EverywhereVideo Anywhere, Video Everywhere
Video Anywhere, Video EverywhereCentro
 
Centro: Real-Time Advertising Trends for 2015
Centro: Real-Time Advertising Trends for 2015Centro: Real-Time Advertising Trends for 2015
Centro: Real-Time Advertising Trends for 2015Centro
 
Google: Moments that Matter
Google: Moments that MatterGoogle: Moments that Matter
Google: Moments that MatterCentro
 
Pandora: Engagement Redefined
Pandora: Engagement Redefined Pandora: Engagement Redefined
Pandora: Engagement Redefined Centro
 
Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityCommon Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityMonishka Adhikari
 
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingThe Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingJuan Pineda
 
Codes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxCodes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxGeorgeCulica
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOSzymon Słowik
 
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRCall Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRlizamodels9
 
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfMost Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfCIO Business World
 
Talent Management for mba 3rd sem useful
Talent Management for mba 3rd sem usefulTalent Management for mba 3rd sem useful
Talent Management for mba 3rd sem usefulAtifaArbar
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar CManojkumar C
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project VideoSineadBidwell
 

More Related Content

More from Centro

3Ton30: Build a Mature Mobile Strategy with 4 Targeting Tactics
3Ton30: Build a Mature Mobile Strategy with 4 Targeting Tactics3Ton30: Build a Mature Mobile Strategy with 4 Targeting Tactics
3Ton30: Build a Mature Mobile Strategy with 4 Targeting TacticsCentro
 
3Ton30: Conquer Digital Video with Four Key Formats in 2016
3Ton30: Conquer Digital Video with Four Key Formats in 20163Ton30: Conquer Digital Video with Four Key Formats in 2016
3Ton30: Conquer Digital Video with Four Key Formats in 2016Centro
 
3Ton30: Understand Native Advertising on Social Media
3Ton30: Understand Native Advertising on Social Media3Ton30: Understand Native Advertising on Social Media
3Ton30: Understand Native Advertising on Social MediaCentro
 
4th july info
4th july info4th july info
4th july infoCentro
 
Managing the Cross-Channel Experience
Managing the Cross-Channel ExperienceManaging the Cross-Channel Experience
Managing the Cross-Channel ExperienceCentro
 
The New Rules of Mobile Advertising: Hyperlocal or Bust
The New Rules of Mobile Advertising: Hyperlocal or BustThe New Rules of Mobile Advertising: Hyperlocal or Bust
The New Rules of Mobile Advertising: Hyperlocal or BustCentro
 
Centro Healthcare Category
Centro Healthcare Category Centro Healthcare Category
Centro Healthcare Category Centro
 
Essential tips for programmatic advertising on mobile
Essential tips for programmatic advertising on mobileEssential tips for programmatic advertising on mobile
Essential tips for programmatic advertising on mobileCentro
 
Centro Automotive Quarterly Review
Centro Automotive Quarterly ReviewCentro Automotive Quarterly Review
Centro Automotive Quarterly ReviewCentro
 
Video Anywhere, Video Everywhere
Video Anywhere, Video EverywhereVideo Anywhere, Video Everywhere
Video Anywhere, Video EverywhereCentro
 
Centro: Real-Time Advertising Trends for 2015
Centro: Real-Time Advertising Trends for 2015Centro: Real-Time Advertising Trends for 2015
Centro: Real-Time Advertising Trends for 2015Centro
 
Google: Moments that Matter
Google: Moments that MatterGoogle: Moments that Matter
Google: Moments that MatterCentro
 
Pandora: Engagement Redefined
Pandora: Engagement Redefined Pandora: Engagement Redefined
Pandora: Engagement Redefined Centro
 

More from Centro (13)

3Ton30: Build a Mature Mobile Strategy with 4 Targeting Tactics
3Ton30: Build a Mature Mobile Strategy with 4 Targeting Tactics3Ton30: Build a Mature Mobile Strategy with 4 Targeting Tactics
3Ton30: Build a Mature Mobile Strategy with 4 Targeting Tactics
 
3Ton30: Conquer Digital Video with Four Key Formats in 2016
3Ton30: Conquer Digital Video with Four Key Formats in 20163Ton30: Conquer Digital Video with Four Key Formats in 2016
3Ton30: Conquer Digital Video with Four Key Formats in 2016
 
3Ton30: Understand Native Advertising on Social Media
3Ton30: Understand Native Advertising on Social Media3Ton30: Understand Native Advertising on Social Media
3Ton30: Understand Native Advertising on Social Media
 
4th july info
4th july info4th july info
4th july info
 
Managing the Cross-Channel Experience
Managing the Cross-Channel ExperienceManaging the Cross-Channel Experience
Managing the Cross-Channel Experience
 
The New Rules of Mobile Advertising: Hyperlocal or Bust
The New Rules of Mobile Advertising: Hyperlocal or BustThe New Rules of Mobile Advertising: Hyperlocal or Bust
The New Rules of Mobile Advertising: Hyperlocal or Bust
 
Centro Healthcare Category
Centro Healthcare Category Centro Healthcare Category
Centro Healthcare Category
 
Essential tips for programmatic advertising on mobile
Essential tips for programmatic advertising on mobileEssential tips for programmatic advertising on mobile
Essential tips for programmatic advertising on mobile
 
Centro Automotive Quarterly Review
Centro Automotive Quarterly ReviewCentro Automotive Quarterly Review
Centro Automotive Quarterly Review
 
Video Anywhere, Video Everywhere
Video Anywhere, Video EverywhereVideo Anywhere, Video Everywhere
Video Anywhere, Video Everywhere
 
Centro: Real-Time Advertising Trends for 2015
Centro: Real-Time Advertising Trends for 2015Centro: Real-Time Advertising Trends for 2015
Centro: Real-Time Advertising Trends for 2015
 
Google: Moments that Matter
Google: Moments that MatterGoogle: Moments that Matter
Google: Moments that Matter
 
Pandora: Engagement Redefined
Pandora: Engagement Redefined Pandora: Engagement Redefined
Pandora: Engagement Redefined
 

Recently uploaded

Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityCommon Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityMonishka Adhikari
 
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingThe Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingJuan Pineda
 
Codes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxCodes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxGeorgeCulica
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOSzymon Słowik
 
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRCall Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRlizamodels9
 
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfMost Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfCIO Business World
 
Talent Management for mba 3rd sem useful
Talent Management for mba 3rd sem usefulTalent Management for mba 3rd sem useful
Talent Management for mba 3rd sem usefulAtifaArbar
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar CManojkumar C
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project VideoSineadBidwell
 
Michael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisMichael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisjunaid794917
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFarrel Brest
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)Jomer Gregorio
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internetnehapardhi711
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software SolutionsDevherds Software Solutions
 
Best digital marketing e-book form bignners
Best digital marketing e-book form bignnersBest digital marketing e-book form bignners
Best digital marketing e-book form bignnersmuntasibkhan58
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)DEVARAJV16
 
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local LeadsSearch Engine Journal
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfadult marketing
 
Understanding the Affiliate Marketing Channel; the short guide
Understanding the Affiliate Marketing Channel; the short guideUnderstanding the Affiliate Marketing Channel; the short guide
Understanding the Affiliate Marketing Channel; the short guidePartnercademy
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...Hugues Rey
 

Recently uploaded (20)

Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityCommon Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic Creativity
 
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingThe Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO Copywriting
 
Codes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxCodes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptx
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEO
 
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRCall Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
 
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfMost Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
 
Talent Management for mba 3rd sem useful
Talent Management for mba 3rd sem usefulTalent Management for mba 3rd sem useful
Talent Management for mba 3rd sem useful
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar C
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project Video
 
Michael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisMichael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysis
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview Assignment
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions
 
Best digital marketing e-book form bignners
Best digital marketing e-book form bignnersBest digital marketing e-book form bignners
Best digital marketing e-book form bignners
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)
 
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdf
 
Understanding the Affiliate Marketing Channel; the short guide
Understanding the Affiliate Marketing Channel; the short guideUnderstanding the Affiliate Marketing Channel; the short guide
Understanding the Affiliate Marketing Channel; the short guide
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
 

Centro: Tipping Points & Tidal Waves