Christian Kohler-Martínez López
Country Manager Iberia, eGYM
IOT 2016 FORUM – Madrid, 2nd of June 2016
Fitness and Wellnes...
BORN DIGITAL
2008 2010 2012 2016
“Born digital”Inspiration / Idea Launch Complete Solution Internationalization
Innovation...
More than 1000 highly satisfied gyms in
Europe are changing with eGym the sector
BORN DIGITAL
eGym:
Market launch in 2012
...
Health Club Industry – Key facts
BORN DIGITAL
Key Facts 2015
Worldwide
Total industry revenue
$81 billion
187.000 clubs
15...
Health Club Industry – Key facts
BORN DIGITAL
Key Facts 2015
Spain
Total industry revenue
$2,5 billion
4.500 clubs
6,4 mil...
IoT maturity – Health Club Industry
Service
sector
Consumer Domestic Automotive Energy & supply Retail
Health &
fitness
Le...
The actual customer experience
BORN DIGITAL
1970 2016
Has changed something?
BORN DIGITAL
The actual customer experience
BORN DIGITAL
Customer diversity bigger than ever.
BORN DIGITAL
Digitalisation in the fitness sector will continue to grow,
driven by two mega-trends...
Digitisation
mega-trend
Digitalis...
Blood sugar
+
126 mg/dl
Blood sugar
"Quantified self"
Use data to determine
accurate information
about yourself and your
b...
− OPTIMAL WEIGHT TO TRAINING GOAL AND
FITNESS LEVEL
− TRAINING METHODS CHANGE AUTOMATICALLY
OVER TIME
− AUTOMATIC MACHINE ...
BORN DIGITAL
Customer Experience with eGym
BORN DIGITAL
eGym – optimal & comprehensive experience
“We ask our users just to
connect to eGym”
“We ask our users just to
connect to ...
Ecosystem eGym – creating one training
experience:
Wearables
Other
Apps
Health Checks
eGym
Member App eGym
Trainer App
Equ...
eGym
Equipment
eGym
Equipment
Training
software
Training
software
BORN DIGITAL
Ecosystem eGym
2
1
eGym – optimal & compreh...
BORN DIGITAL
eGym
Member App
eGym
Member App
3
Ecosistema eGym
eGym
Trainer App
eGym
Trainer App
4
eGym – optimal & compre...
eGym – The WOW experience
f
QUANTIFIED
SELF!
eGym
Member
App
eGym
Member
App
3
eGym – The WOW experience
f QUANTIFIED
SELF!
eGym
Member
App
eGym
Member
App
eGym – The WOW experience
f QUANTIFIED
SELF!
eGym
Member
App
eGym
Member
App
eGym – The WOW experience
f QUANTIFIED
SELF!
eGym
Member
App
eGym
Member
App
eGym – The WOW experience
THANK YOU VERY MUCH!
Christian Kohler-Martínez López
Country Manager Iberia, eGYM
IOT 2016 FORUM – Madrid, 2nd of June 2016
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Fitness and Wellness Industry: Digital Transformation led by eGym

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Fitness and Wellness Industry: Digital Transformation led by eGym.
Christian Kohler-Martínez López
Country Manager Iberia, eGYM
IOT 2016 FORUM – Madrid, 2nd of June 2016

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Fitness and Wellness Industry: Digital Transformation led by eGym

  1. 1. Christian Kohler-Martínez López Country Manager Iberia, eGYM IOT 2016 FORUM – Madrid, 2nd of June 2016 Fitness and Wellness Industry: Digital Transformation led by eGym
  2. 2. BORN DIGITAL 2008 2010 2012 2016 “Born digital”Inspiration / Idea Launch Complete Solution Internationalization Innovation Leader BORN DIGITAL BORN DIGITAL
  3. 3. More than 1000 highly satisfied gyms in Europe are changing with eGym the sector BORN DIGITAL eGym: Market launch in 2012 250 employees $70 millones investment Ranked among Top 20 Companies in Germany “Young Champions” 10 European countries Offices in Munich, Berlin, Madrid, Paris, London, Amsterdam …
  4. 4. Health Club Industry – Key facts BORN DIGITAL Key Facts 2015 Worldwide Total industry revenue $81 billion 187.000 clubs 151 million members Source: IHRSA Global Reports
  5. 5. Health Club Industry – Key facts BORN DIGITAL Key Facts 2015 Spain Total industry revenue $2,5 billion 4.500 clubs 6,4 million members Source: IHRSA Global Reports
  6. 6. IoT maturity – Health Club Industry Service sector Consumer Domestic Automotive Energy & supply Retail Health & fitness Level of maturity 3 3 2 3 1 1 Examples: Devices/ things Wearables, smartphones, tablets TV, lighting technology, security, gaming, domestic appliances Vehicles, entertainment, traffic control, signals, traffic lights Turbines, measuring apparatus, drills, pipelines, generators, power supply systems POS, sales, signals, labels Beds, doctors/therapists, patients, training equipment, monitoring 4 Already used regularlyMaturity level: 3 Solutions available on the market 2 Initiatives being implemented 1 Idea stage IoT maturity by sector 1 BORN DIGITAL
  7. 7. The actual customer experience BORN DIGITAL 1970 2016 Has changed something? BORN DIGITAL
  8. 8. The actual customer experience BORN DIGITAL Customer diversity bigger than ever. BORN DIGITAL
  9. 9. Digitalisation in the fitness sector will continue to grow, driven by two mega-trends... Digitisation mega-trend Digitalisation of society: the Internet and networked devices play a central role in our day-to- day lives. + "Health" mega-trend "Health no longer means the opposite of illness, but rather a new awareness of the balance of our individual vital energy." "Analytics" mega-trend Intelligent collection and analysis of data are opening up new horizons for performance
  10. 10. Blood sugar + 126 mg/dl Blood sugar "Quantified self" Use data to determine accurate information about yourself and your body to then focus on targeted improvements. People want to continuously learn more about their bodies and precise ad-hoc fitness!
  11. 11. − OPTIMAL WEIGHT TO TRAINING GOAL AND FITNESS LEVEL − TRAINING METHODS CHANGE AUTOMATICALLY OVER TIME − AUTOMATIC MACHINE SETUP WITH TOUCH OF RFID WRISTBAND − EXTREMELY INTUITIVE TO USE - APPEALS TO A WIDE DEMOGRAPHIC − TRANSPARENT, CONTINUOUS TRAINING PROGRESS THE EGYM EQUIPMENT IS THE NEXT STEP ON THE WAY TO A FULLY DIGITIZED GYM. CHOOSE A TRAINING GOAL (ONCE) STRENGTH TEST (REGULARLY) IDEAL TRAINING SCREEN FLOW (SIMPLIFIED) RFID IDENTIFICATION OPTIMIZED AND PERSONALIZED TRAINING AUTOMATIC PERIODIZATIONINTITIAL ONE-TIME SET UP
  12. 12. BORN DIGITAL Customer Experience with eGym BORN DIGITAL
  13. 13. eGym – optimal & comprehensive experience “We ask our users just to connect to eGym” “We ask our users just to connect to eGym”
  14. 14. Ecosystem eGym – creating one training experience: Wearables Other Apps Health Checks eGym Member App eGym Trainer App Equipment eGym Fitness equipment Wearables Diagnostics for Fitness Check ERP Systems CRM Systems
  15. 15. eGym Equipment eGym Equipment Training software Training software BORN DIGITAL Ecosystem eGym 2 1 eGym – optimal & comprehensive experience
  16. 16. BORN DIGITAL eGym Member App eGym Member App 3 Ecosistema eGym eGym Trainer App eGym Trainer App 4 eGym – optimal & comprehensive experience
  17. 17. eGym – The WOW experience
  18. 18. f QUANTIFIED SELF! eGym Member App eGym Member App 3 eGym – The WOW experience
  19. 19. f QUANTIFIED SELF! eGym Member App eGym Member App eGym – The WOW experience
  20. 20. f QUANTIFIED SELF! eGym Member App eGym Member App eGym – The WOW experience
  21. 21. f QUANTIFIED SELF! eGym Member App eGym Member App eGym – The WOW experience
  22. 22. THANK YOU VERY MUCH! Christian Kohler-Martínez López Country Manager Iberia, eGYM IOT 2016 FORUM – Madrid, 2nd of June 2016

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