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INDIAN-PHARMA-DIGITAL-HEALTH-REPORT-2015

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INDIAN PHARMA DIGITAL HEALTH REPORT 2015 Measuring the Digital Pulse D Yellow Elephant Prepared and Presented by
This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specic professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication, and, to the extent permitted by law, D Yellow Elephant does not accept or assume any liability, responsibility or duty of care for any consequences of youoranyoneelseacting,orrefrainingtoact,inrelianceontheinformationcontainedinthispublicationorforanydecisionbasedonit. Aman Gupta Managing Director Chandni Dalal Lead, Digital Strategy & Brand Experience Sonal Mahajan Lead, Growth Strategy & Delivery Chandan Mohapatra, Arpit Joshi Research and Content Development Manoj Kumar, Pragati Singh Design Team Anoop Chaudhary Web Developer ‘D Yellow Elephant’ is, and shall at all times remain, the sole owner of all intellectual property and other rights (whether proprietary or otherwise) subsisting in, or used in connection with, the report. The trademarks and logos featured in the report are trademarks or registered trademarks of D Yellow Elephant in India and other countries. Third party trademarks, tradenames,images,productnamesandlogosfeaturedinthereportmaybethetrademarksorregisteredtrademarksoftheirrespectiveowners. All the information has been sourced from freely available sources available on the World Wide Web (www), any changes which have happened during the research are out of the contextofthisreport ©2015DYellowElephant.AllRightsReserved.Notforfurtherdistribution without thepermissionofDYellowElephant. Contributors:
INDEX 2015 All Rights Reserved D Yellow Elephantc Preface....................................................................................................................................... Executive Summary..................................................................................................................... Company Prole.......................................................................................................................... Our Services............................................................................................................................... A snapshot of the Indian Pharma Industry................................................................................... Introduction................................................................................................................................. Research Methodology................................................................................................................ Research Snapshots................................................................................................................... Social Media Platform: Presence vs Engagement......................................................................... Performance analysis of top 4 Primes, Aspirants and Onlookers.................................................. Panoramic Snapshot of the Report ............................................................................................. Report Findings........................................................................................................................... Health Cards - Digital Primes....................................................................................................... Health Cards - Digital Aspirants................................................................................................... Health Cards - Digital Onlookers.................................................................................................. Research Insights....................................................................................................................... India Goes Digital........................................................................................................................ Health Care Professional Trends.................................................................................................. Patient Trends............................................................................................................................. The Way Forward........................................................................................................................ Glossary & Bibliography.............................................................................................................. 1 2 3 4 5 7 9 11 12 13 14 15 28 38 57 71 73 76 78 80 82
The consumers are growing up on the digital playground, and no one is on recess duty! The web permeates every aspect of people's lives now, from life to work, digital is transforming the way people deal with information. The consolidation of the World Wide Web, social media and omnipresent mobile device access has inalterable redrawn the contours of consumer empowerment. This tectonic shift has impacted the interaction style of Healthcare professionals and pharmaceutical companies in a big way. The pressure to digitize is building up every minute, with more and more people accessing the digital playeld. With the Indian Pharma Digital Health Report 2015 edition, we have strived to provide a bird's eye view of the way Indian Pharmaceuticals are approaching and gauging the web. At this juncture in the industry, where it is on a growth spree, it is imperative to re-examine their strategies for approaching all consumer sets; from sales force, to HCPs, to patients and beyond. We have mapped the Digital Health of 40 Pharma companies present in India, and measured across 10 parameters on variables of presence, engagement, response mechanism and much more. Some of the results have been predictive, with LinkedIn emerging as the top platform as per presence and usage, while platforms like Google+ have shown great engagement value. Quite a few Pharma rms have shown great potential with their current activity on the digital space and with an even impressive scope for enhancement. For their part, Indian Pharma is venturing onto the digital highway, with short careful steps, however the accelerator now needs to be amped up and engines roaring to match up with global counterparts. With this report, we aim to help Indian Pharma rms catch up on the time gap, identify the loopholes and make digital the part of initial strategic decisions. Indian Pharmaceuticals rms now need to holistically examine and make roadmaps for their digital interactions with people, processes, organizations and mindsets. The time to Go Digital, is NOW! PREFACE Aman Gupta Managing Director D Yellow Elephant 2015 All Rights Reserved D Yellow Elephantc
INDIAN PHARMA DIGITAL HEALTH REPORT 2015 2 : 9 Website Apps Social Media Platforms LinkedIn Facebook Twitter YouTube Google+ Instagram Pnterest SlidShare Blogger Vine
3 We are a new breed of digital marketing and technology experts, focused on pharmaceutical and life-science industry, offering specialised marketing communications services by integrating technology, medical sciences and communications.
INDIAN PHARMA DIGITAL HEALTH REPORT 2015 4 HCP engagements :
A SNAPSHOT OF THE 2010 2011 2012 2013 2014 2015 13% 14% 13% 14% 14% The Indian pharmaceutical market is likely to grow at a compound annual growth rate (CAGR) of 14-17 % in between 2012-16. According to the consulting rm McKinsey & Company, India’s pharmaceutical sector will touch 55 billion USD by 2020. Affordability and Medical Infrastructure will drive 75% of Demand Growth. The pharmaceutical industry in India is the world's 3 largest in terms of volume. rd 10%of the Indian pharma market is likely to be patent protected by 2015. INDIAN PHARMA INDUSTRY
The industry has a market share of $14 billion in the United States. Cumulative FDI inows from April 2000 to February 2014 stood at USD 11.6 billion. Rural and Tier 2 markets will contribute almost half of pharmaceutical growth till 2015 50% 50% It is estimated that MNCs would hold 35% of the Indian pharma market share by 2017. $ $ $ $ By absolute growth, India will be among the top 5 markets globally by the end of 2015.5 $ 6 2015 All Rights Reserved D Yellow Elephantc For the source, please refer to page no.82, Bibliography. A SNAPSHOT OF THE INDIAN PHARMA INDUSTRY
INTRODUCTION 7 Consequently pharmaceutical companies are slowly realising the potential; online engagement now offers better understanding of diseases, patient requirements, corporate reputation and drug interaction to name a few and constantly innovating new ways of reaching out to their stakeholders. Having said that, pharmaceuticals still lag behind many other industries when it comes to digital presence owing to: The marketing landscape for pharma has evolved appreciably over the past decade as patients and care givers begin to demand more healthcare information, better access and a more personalised care approach. The reason for this change in behaviour is due to the advent of digitisation. Digitally-driven transformations have changed entire industries and business scenario. This disruptive thinking approach dened by economist Joseph Schumpeter as the 'creative destruction' of established businesses, has led to new business practices. These new business practices not only have changed the demands but also have generated scope for a lot of improvements, mainly in the domain of communications, research and service delivery in the case of pharma industry. It is clear that today's digital disruption involves not only evolving technologies, but a revolution in the way that patients, physicians, carers, scientists and others use technology. In the pharmaceutical industry many companies have taken commendable steps by adopting new technologies, creating digital assets and proactively participating in social media conversations on their products or disease areas. Innovation in communications today includes not only digitising content, but also interactions, experiences and relationships, digital networks and information accessibility. This report is an India centric approach to identify the players who despite all the functional constraints placed on them are guring out innovative solutions within the boundaries to reach out to their stakeholders. To do so, we have shortlisted 40 pharmaceutical companies and divided them into three cohorts depending on different parameters that broadly measure the presence across the various digital channels, the engagement levels and the relevancy quotient. 2015 All Rights Reserved D Yellow Elephantc keen The stiff advertisement regulations Uncertain ROI measurement for such initiatives Social media anxiety Insufcient communications stafng for digital media programmes Insufcient internal communications expertise in building and executing social media programs the
All the above company logos have been placed in an alphabetical order. The above logo placements are not source of any ndings from the report. Companies Included in the Research 8 All the information has been sourced from freely available sources available on the World Wide Web (www) during the period starting from 22nd May till 5th June,2015. This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. 2015 All Rights Reserved D Yellow Elephantc INDIAN PHARMA DIGITAL HEALTH REPORT 2015
OBSERVATION EXPERIMENTATION SCIENCE’S CHALLENGES INVESTIGATION SOLUTION DEVELOPMENT THEORIES The Digital Primes The Digital Aspirants The Digital Onlookers The research comprises of both primary and secondary data. The companies were analysed based on the parameters illustrated in the next page, for a period of 2 weeks (22nd May 2015 to 5th June 2015). RESEARCH METHODOLOGY Amalgamation of Digital and Pharma in India is still at a very nascent stage, compared to the global market. The proliferation of mobile computing and the recent penetration of internet have opened numerous opportunities for digital media in India. The Indian consumer is now ready to set foot on the path of becoming 'e Patients'. Keeping this in mind we have shortlisted 40 pharma companies who are active in the Indian market but exhibit a wide variation when it comes to digital presence. We have broadly classied them into three cohorts depending on presence, engagement and relevancy. The three cohorts are: These are the companies which are on the top of the digital presence pyramid and are the brands for whom, digital is the new marketing mantra. Their digital presence boasts of omnipresence across channels, high engagement rate and some of the best innovations across the industry. They are active on a variety of platforms, and are regularly broadcasting, sharing content and proactively engaging with their community. These are the companies who are not primes yet, but are keen observers and proactive adapters to new techniques. They have a considerable presence across channels and some of them also boast of a very high engagement rate on certain platforms. They are more likely to be focussed on a single platform, building their experience and condence to eventually join the primes. These are the companies who are still observing the trend from a safe distance, trying to buckle up for the great digital media plunge. These companies are perhaps working out on the social dynamics before diving into conversations. They are mostly conned to their company websites for now. “H” Grading Details Unit: 'H' H: Health Point Each parameter has been assigned certain weightage, quantied using 'H' Total Points: 100 H 1 2 3 4 = The Digital OnlookersThe Digital AspirantsThe Digital Primes 50H+ 20H-50H <20H 9 2015 All Rights Reserved D Yellow Elephantc Scoring Details
YouTube(7H) Page Present 1H Subscribers more than 2k Subscribers more than 10k Atleast 1 update/2weeks More than 1 update/2weeks Viral content Career channel 1H 1H 1H 1H 1H 1H LinkedIn(7H) Page Present Company Information Update More than 7k followers More than 30k followers More than 10 updates/week 1H 1H 1H 1H 1H 1H 1H More than 4 updates/week Blog updates/Additional content PINTEREST(7H) 1H 1H 1H 1H 1H 1H 1HNumber of followers more than 1200 Presence Number of boards more than 10 Verified Number of boards more than 3 Number of followers more than 200 Number of followers more than 700 VINE(7H) 1H 1H 1H 1H 1H 1H 1H Presence Followers More than 200 Followers More than 500 Atleast 2 updates/week More than 2 updates/week Loops more than 1000 Loops more than 5000 WEBSITE (20H) International page India centric page 7.5H Cross device compatibility 5H FACEBOOK(7H) Page present 1H More than 10k Likes More than 50k Likes More than 7updates/week Blog updates India centric page Verified 1H 1H 1H 1H 1H 1H TWITTER(7H) Page Present Verified More than 10k followers More than 50k followers More than 3 tweets/day 1H 1H 1H 1H 1H 1H 1H More than 0.1Mfollowers More than 7 tweets/day 7.5H GOOGLE+(7H) Page Present 1H More than 50k followers More than 30k views More than 70k views More than 10k followers 1H 1H 1H 1H 1H 1H BLOGGER(7H) 1H 1H 1H 1H 1H 1H 1H Presence of 1 blog More than 1 blog Atleast 2 updates/week More than 6 updates/week Integrated in the web Utility Content India Centric Content SLIDESHARE(7H) 2H 1H 1H 1H 1H 1H Presence Followers more than 30 Followers more than 70 Followers more than 120 More than 2 slides shared More than 5 slides shared INSTAGRAM(7H) 2H 1H 1.5H 1H 1.5H Presence Followers more than 100 Followers more than 500 Atleast 2 updates/week Updates more than 2/week More than 3 updates/week More than 7 updates/week 5 APP(10H) 3H 3H 1H 1H 1H 1H Presence Availability HCP utility Patient utility Research/Informative If rated more than 3 stars Grading Parameters 10 Based on the ratings of the app on the respective app stores Google Play Store in case of Android App Store in case of iOS Store in case of Windows Veried: This suggests that the specic platform recognises the authenticity of the ownership of the page by the respective company. 2015 All Rights Reserved D Yellow Elephantc INDIAN PHARMA DIGITAL HEALTH REPORT 2015
The Digital Primes The Digital Aspirants The Digital Onlookers RESEARCH SNAPSHOTS
0 2 4 6 8 10 12 14 16 TW ITTER FACEBOOK PINTEREST SLIDESHARE INSTAGRAM BLOGGER GOOGLE + VINE 14 13 12 11 7 7 5 4 1 1 Social Media Platforms NumberofCompanies SOCIAL MEDIA PLATFORMS: PRESENCE VS ENGAGEMENT With about 38 companies present on LinkedIn, it's the most used social media platform by pharma companies. Facebook comes next with about 36 companies onboard and so on. LinkedIn FACEBOOK TWITTER YouTube Note: Google+ has not been included in the 'Big 4' owing to less engagement levels, compared to Twitter and YouTube Based on the research we have designated 4 social media platforms* as the 'Big 4', namely Other social media platforms like Vine and Instagram have much less presence compared to the established platforms. FACEBOOK TW ITTER LinkedIn PINTEREST VINE 0 5 10 15 20 25 30 35 40 GOOGLE + YouTube BLOGGER SLIDESHARE INSTAGRAM NumberofCompanies 38 36 35 29 25 12 10 8 8 3 Social Media Platforms Social Media: Presence Social Media: Engagement 12 All the information has been sourced from freely available sources available on the World Wide Web (www) during the period starting from 22nd May till 5th June,2015. This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. 2015 All Rights Reserved D Yellow Elephantc This is the graphical representation of the 40 companies researched, according to their presence and engagement level across the various social media channels LinkedIn YouTube
BoehringerIngelheim J&J Novartis SanoIndia EliLillyandCom pany M erck AstraZeneca AbbottIndia JB Chem icals Glenm ark HeteroAurobindoPharm a 5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0 BoehringerIngelheim J&J Novartis SanoIndia EliLillyandCom pany M erck AstraZeneca AbbottIndia JB Chem icals Glenm ark HeteroAurobindoPharm a 6 5 4 3 2 1 0 Boehringer Ingelheim J&J Novartis SanoIndia EliLillyandCom pany M erck AstraZeneca AbbottIndia JB Chem icals Glenm ark HeteroAurobindoPharm a 6 5 4 3 2 1 0 BoehringerIngelheim J&J Novartis SanoIndiaEliLillyandCom pany M erck AstraZeneca AbbottIndia JB Chem icals Glenm ark HeteroAurobindoPharm a 6 5 4 3 2 1 0 Performance Analysis of the top 4 primes, aspirants and onlookers With about 38 companies present on LinkedIn, it's the most used social media platform by pharma companies. These companies exhibit a healthy and consistent participation from all the three cohorts. Facebook comes next with 36 companies onboard. With 12 companies highly active on Facebook, it’s ranked 3rd in terms of audience engagement among other social media platforms. YouTube is the next most used social media platform after LinkedIn and Facebook among the 'Big 4' social media platforms. Visual content commands 4X more engagement, which leads to higher engagement with the brand. This space has a healthy indulgence from the Aspirants as the 'Big 4' social media platforms, are the primary channels. Twitter exhibits the gap between Prime, Asprirants and Onlookers appreciably. As it requires high involvement, assuring equal magnitude of return, a healthy amount of activity can be seen from the other two cohorts. The Digital Primes The Digital Aspirants The Digital Onlookers HEALTHPOINTSHEALTHPOINTSHEALTHPOINTSHEALTHPOINTS COMPANY NAME COMPANY NAME COMPANY NAME COMPANY NAME 2015 All Rights Reserved D Yellow Elephantc 13 INDIAN PHARMA DIGITAL HEALTH REPORT 2015
PANORAMIC SNAPSHOT OF THE REPORTTotalHealthPoints Mankind Alembic Cipla Himalaya CadilaHealthCareJubilantLife PiramalEnterpriseSunpharma Lupin JBChemicalGlenmark HeteroAurobindoWockhardt PanaceaBiotec Wanbury MedleyPharma StridesZenithHealthAkumentis AstecLifeElderPharma 19 18.5 17.5 14.5 14.5 13.5 12.5 11.5 11.5 11.5 10.5 10.5 10.5 The Digital OnlookersThe Digital Aspirants BoehringerIngelheim J&J NovartisSanoIndia PzerNovoNordisk Bayer Roche GSK 73 65 63 60 58 58 56.5 54 54 EliLillyandCompany MerckAstraZenecaAbbottIndia Dr.Reddy'slabs Biocon Baxter BectonDickinson 49.5 49 46 43.5 40 33.5 29 28 26.5 26 26 25.5 24.5 23.5 22.5 21.5 21.520.5 30 BristolMyersSquibb The Digital Primes D Yellow Elephant 14
REPORT FINDINGS STAR PERFORMER Active Non Active What the platform can do for Pharmaceutical companies DIGITAL PLATFORM Present Not present % % Digital platform icon Digital platform nameGraphical representation of the companies present on the platform Facts and ndings about the digital platform Keys for the represented graph Top ranking pharma company on the digital platform Logo of the top ranking pharma company Research parameters for the platform Rating according to the parameters Graphical representation of the company's activity on the platform The following details are our learnings about the digital presence in the pharmaceutical sector – from individual presence on platforms to the level of activity exhibited. We present our inferences, in accordance to the 12 platforms taken into consideration for the research. The following image describes the various parameters taken into consideration and the layout. 15 All the information has been sourced from freely available sources available on the World Wide Web (www) during the period starting from 22nd May till 5th June,2015. This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. 2015 All Rights Reserved D Yellow Elephantc
STAR PERFORMERS International page Cross device compatibility India centric page What Websites can do for your company? Websites helps to communicate with prospects and customers and is a convenient tool for reviewing your products and services WEBSITE(20H) With differences in culture and tradition, an India centric page adds more value to the customers Cross device compatibility provides better interface as there are increasing number of the users who surf through mobile and tablets 30% of the 40 companies researched only have an international page Out of 40 companies analysed in the report, 38% companies have cross device compatibility 50% of the 40 companies have both International page and India centric page 20% of the 40 companies have a India centric website only India centric page Both India and International pages A website helps to make your business unique by demonstrating and showcasing content that is accessible and easy to understand by the target audience 20% 50% 30% International page 16 2015 All Rights Reserved D Yellow Elephantc INDIAN PHARMA DIGITAL HEALTH REPORT 2015
FACEBOOK(7H) Modern consumer seek for information on the product, including side effects and risks and this can be beautifully provided through Facebook Facebook gives opportunity to create relationships and assets of lasting value, both for consumers and pharmaceutical companies Pharma companies can have real experts (scientists, MDs, etc.) answer questions and lead discussions with consumers Worldwide, there are over 1.44 billion monthly active Facebook users (MAUs) which is a 13 percent increase year over year Facebook India’s daily active users (DAUs) are 55 million, out of which 49 million DAUs come through mobile, accounting for over 89% of Facebook’s daily traffic 90% of the 40 companies analysed in the report have maintained a balanced diet by choosing Facebook as a significant digital platform for their digital health Out of these 67% of the companies are not active on Facebook 33% Active Not Active STAR PERFORMER Page Present More than 10k Likes More than 50k Likes More than 7updates/week Blog Updates India Centric page Verified Communicate to existing and potential customers Help generate traffic for your website Enhance brand awareness India centric page gives demographic advantage What Facebook can do for your company? Present Not present 10% 90% 67% REPORT FINDINGS 17 2015 All Rights Reserved D Yellow Elephantc
STAR PERFORMER Page Present More than 10k followers More than 50k followers More than 0.1M followers More than 3 tweets/day Verified The research of 40 companies from the report has shown that 62% of the companies are present on Twitter Out of the 62% present on Twitter, 48% are non active Active Non Active What Twitter can do for your company? Pharma can use Twitter for identification and proactive engagement with opinion leaders Twitter allows pharma to engage with an audience that is yearning for more information about healthcare, diseases and treatment options Use of hashtags enables organisations to engage with much broader audiences It enables more ‘human’ interaction with people Tweetchats are the gateways to gain better understanding of issues relating to particular disease areas TWITTER(7H) The average Twitter user follows five or more businesses, Over a third (37%) of twitter users are likely to buy from a brand they follow India has a 22.2 million user base, which is the second largest in Asia Pacific region after Japan The written format makes it easier to control from a regulatory standpoint More than 7 tweets/week Present Not present 38% 62% 48%52% 18 2015 All Rights Reserved D Yellow Elephantc INDIAN PHARMA DIGITAL HEALTH REPORT 2015
STAR PERFORMER Page Present More than 50k followers More than 30k views More than 70k views More than 3 updates/week More than 10k followers About 48% of the Fortune Global 100 companies are present on Google+ About 41% of online B2C marketers and 39% of B2B companies use Google+ to source new business Active Non Active What Google+ can do for your company? GOOGLE+(7H) Out of the total of 40 companies analysed in the report, 87% are present on Google+ Only 3% of the companies who are present are regularly active on Google+ More than 7 updates/week Google+ influences search results on Google Google+ can improve your click through rates Google+ Circles allow you to segment your audience For pharma, this could be a great way to educate patients on the places where they can seek assistance Moreover Pharma can even opt for sponsoring patient mapmakers to highlight disease-specific resources 3% 97% Present Not present 13% 87% Maps could show airport check-in locations for chronically ill and acute care travelers 19 2015 All Rights Reserved D Yellow Elephantc REPORT FINDINGS
A gripping platform to post interviews with HCP's and patient group representatives It would be interesting to feature inspirational interviews of patients with a particular condition Patient's family and friends are always on a lookout for educational videos on coping with treatment E-mails and bulletins are built-in tools that allow you to introduce your channel to other users with similar tastes and interests Emails can be used to share links with people who have expressed interest in a particular therapeutic area STAR PERFORMER Page Present Subscribers more than 2K Subscribers more than 10K Atleast 1 Updates/2 week More than 3 updates/2 weeks Viral Content Career Channel What YouTube can do for your company? YouTube(7H) Out of the 40 companies analysed in the report, only 72% of the companies are present on YouTube YouTube is the 2nd largest search engine and the 3rd most visited website worldwide, behind only Google and Facebook respectively Out of the 72% companies present on YouTube, 62% companies are not active on YouTube or have negligible presence 300 Hours of videos are uploaded on YouTube every minute 62% 38% ActiveNon Active Present Not present 72% 28% 20 2015 All Rights Reserved D Yellow Elephantc INDIAN PHARMA DIGITAL HEALTH REPORT 2015
Out of the total of 40 companies analysed in the report, 95% of the companies are present on LinkedIn Out of the 95% companies present on LinkedIn, 63% companies are non-active on LinkedIn or have negligible presence STAR PERFORMER Page present More than 7k followers More than 50k followers More than 4 updates/week More than 10 updates/week Blog updates/Additional content Company information update 1 in 3 professionals on the planet are on LinkedIn 2 new users are added to the LinkedIn network every second LinkedIn(7H) >> >> >> >> 63%37% Active Non Active Helps promote the business, not just the brand Helps promote thought leadership through LinkedIn groups LinkedIn is the best social network for lead generation Educate clients through the ‘showcase’ feature LinkedIn ads are a great tool for advertising to the relevant audience Sponsored updates help drive followers who are potential clients Gives access to influencers who can refer new clients Helps promoting company culture to hire relevant talent. What LinkedIn can do for your company? Present Not present 5% 95% REPORT FINDINGS 21 2015 All Rights Reserved D Yellow Elephantc
STAR PERFORMER Presence of 1 blog Atleast 2 updates/week More than 6 updates/week Integrated in the web Utility content India centric blog(atleast 2 relevant blog/month More than 1 blog Of the total 40 companies analysed in the report, 30% of the companies have a Blog Out of the 30% companies who have a Blog, 67% have an inactive Blog Active Non Active BLOGGER(7H) 67% 33% What Blog can do for your company? Blogs are an innate component of the social media ecosystem Pharma benefits from blog through increase brand awareness Blogging gives room for increase search engine placement for keywords and help educate patients on a specific disease state Blogging is an opportunity for pharma companies to share information more frequently than websites permit A business Blog is a great avenue for you to educate your readers and customers. Your content will create interest in your business and offerings Present Not present 70% 30% It also allows sharing relevant information within the regulatory framework For an impactful reach out blogs can be perfectly paired with social media platforms like Twitter and Facebook 22 2015 All Rights Reserved D Yellow Elephantc INDIAN PHARMA DIGITAL HEALTH REPORT 2015
STAR PERFORMER Presence Follower more than 70 Follower more than 120 More than 2 slides shared More than 5 slides shared Followers more than 30 Out of the 40 companies analysed in the report,20% have a presence on SlideShare Out of the 20% companies present in SlideShare 87% are active on it. Active Non Active SLIDESHARE(7H) 87% 13% What Slideshare can do for your company? SlideShare has a huge audience that can drive traffic to your site on patient education It acts as an effective platform for branding and to create top-of-mind awareness It’s another great avenue to build a patient and physician community Patients can subscribe to a company’s channel and be notified when a new presentation is uploaded Slideshare has fruitful SEO benefits Present Not present 20% 80% Most popular document and presentation space in the world having about 60 Million monthly visitors. Slideshare allows users to include up to 20 hashtags, thus optimising SEO. REPORT FINDINGS 23 2015 All Rights Reserved D Yellow Elephantc
STAR PERFORMER Presence Follower more than 500 Atleast 2 updates/week Updates more than 2/week Follower more than 100 With about 300 million active users, it is one of the most popular social media platforms today About 70 million photos are shared on Instagram every day Active Non Active What Instagram can do for your company? Healthcare information is typically complex but when explained with images it becomes easier to understand. It has been noticed that images with accompanying text are liked twice as often as posts containing only text. Significant platform for healthcare and disease state awareness conversations Instagram also offers the formation of various support groups and attracts those who have suffered from an ailment Instagram offers new moderation abilities, making compliant engagement possible in a regulated industry. Of the total 40 companies analysed in the report, 20% have a presence on Instagram Out of the 20% companies present on Instagram, 62% are active INSTAGRAM(7H) 38% 62% Present Not present 20% 80% 24 2015 All Rights Reserved D Yellow Elephantc INDIAN PHARMA DIGITAL HEALTH REPORT 2015
STAR PERFORMER Presence Number of boards more than 3 Number of boards more than 10 Number of follower more than 200 Verified With about 70 million user base, it is the fastest growing website by overall member growth 25% of Fortune Global 100 companies have Pinterest accounts Active Non Active What Pinterest can do for your company? Pinterest is the perfect place to share health infographics The popularity of health infographics shows that it can be used for disease awareness and education It allows companies to make multiple boards where contributors, influencers, employees can upload images hence shaping up a community Themed boards on Patient education, Patient stories and Health days can be created India has the 3rd largest registered Pinterest users in the world Of the total 40 companies analysed in the report, 25% are present on Pinterest PINTEREST(7H) Number of follower more than 700 Number of follower more than 1200 Of the 25% companies present on Pinterest, 70% are active 30% 70% Present Not present 25% 75% REPORT FINDINGS 2015 All Rights Reserved D Yellow Elephantc 25
STAR PERFORMER Followers more than 500 Atleast 2 updates/week More than 2 updates/week Followers more than 200 Brand Vines are shared four-times more than any other online videos Visual content significantly boosts content marketing success Active Non Active What Vine can do for your company? Its a great platform for Pharma marketers to expand their brand By making use of engaging content vine can have videos covering disease awareness and events Such apps could be used by doctors for patient education hence improving medical compliance and persistency It pushes communicators to come up with witty and innovative concepts that will be resonating in a few seconds Out of the 40 companies analysed in the report, 3% are present on Vine Out of the total companies present on Vine, 33% are active on it Loops more than 1000 VINE(7H) Presence 67%33% Loops more than 5000 3% 97% Present Not present 26 2015 All Rights Reserved D Yellow Elephantc INDIAN PHARMA DIGITAL HEALTH REPORT 2015
STAR PERFORMER Presence HCP utility Patient utility Research/Informative utility If rated more than 3 star Availability Asia Pacific has the maximum share of Ad Impressions and App Installs Android dominates iOS in share of impressions and installs What App can do for your company? Through Apps organisations can encourage patients to continue with a treatment regime and better manage their disease APPS(10H) By 2017, it's expected that over 268 billion downloads will generate $77 billion worth of revenue. Out of the total 40 companies analysed in the report, 60% of the companies have an App Apps can act as great support system to help clinicians offer their services in a better way The popularity of smartphones makes health app a potentially fruitful way for pharma to connect with physicians and patients App supports patients in changing their behavior and tracking their disease Present Not present 40% 60% REPORT FINDINGS 27 2015 All Rights Reserved D Yellow Elephantc
D Yellow Elephant The Digital Primes These are the companies which are on the top of the digital presence pyramid and are the brands for whom, digital is the new marketing mantra. Their digital presence boasts of omnipresence across channels, high engagement rate and some of the best innovations across the industry. They are active on a variety of platforms, and are regularly broadcasting, sharing content and proactively engaging with their community. 28 Refer to the grading parameters described on page no. 9, ‘research methodology’ for details All the information has been sourced from freely available sources available on the World Wide Web (www) during the period starting from 22nd May till 5th June,2015. This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. 2015 All Rights Reserved D Yellow Elephantc
7.5 7.5 5 WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) 20 FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) YouTube(7H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 4 updates/week(1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) LinkedIn(7H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) BLOGGER(7H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 73 HArea Operated: Global India Headquarters: Bandra, Mumbai 73 H Atleast 2 updates/week (1H) Presence (1H) 5 51 1 1 1 1 00 61 1 1 1 0 11 21 0 10 0 00 41 0 1 0 1 01 41 1 1 1 0 00 11 0 0 0 0 00 4 62 1 1 0 1 1 02 1 1.5 71 1.5 51 0 1 1 1 01 51 1 1 0 0 11 4 83 12 0 1 1 GRAND TOTAL(100H) VINEINSTAGRAM 11 INDIAN PHARMA DIGITALHEALTH REPORT 2015
WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) 7.5 7.5 5 20 FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) 51 1 1 1 1 00 Page present (1H) Total(H) 61 1 1 1 0 11 TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) 31 0 0 1 1 00 Page present (1H) Total(H) 61 1 1 1 1 01 Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) 51 1 1 1 1 00 Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) 61 1 1 1 1 01 Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) 4 SLIDESHARE(7H) 00 0 0 0 0 0 Presence (2H) Followers more than 100(1H) 02 1 1.5 INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) 71 1.5 PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) 00 0 0 0 0 00 VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) 00 0 0 0 0 00 APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 4 73 1 65 H 2 0 1 0 Area Operated: Global India Headquarters: Jogeshwari, Mumbai 65 H Atleast 2 updates/week (1H) Presence (1H) 5 GRAND TOTAL(100H) More than 4 updates/week(1H) D Yellow Elephant YOUTUBE BLOG BLOGGER(7H) YouTube(7H) LinkedIn(7H) INSTAGRAM
7.5 7.5 5 1 0 1 1 0 01 1 1 1 1 1 01 WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) 20 FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) 4 Page present (1H) Total(H) 6 TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) 3 Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 63 HArea Operated: Global India Headquarters: Worli, Mumbai 63 H Atleast 2 updates/week (1H) Presence (1H) 5 1 0 0 1 1 00 4 93 12 1 1 1 00 0 0 0 0 00 61 1 1 1 1 01 02 1 0 41 0 4 00 0 0 0 0 0 21 0 0 0 0 01 51 1 1 1 1 00 41 0 1 0 1 01 GRAND TOTAL(100H) More than 4 updates/week(1H) RFE OP R M R A E T R S PINTEREST BLOGGER(7H) INDIAN PHARMA DIGITALHEALTH REPORT 2015 YouTube(7H) LinkedIn(7H)
7.5 7.5 5 WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) 20 FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 4 updates/week(1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 60 HArea Operated: Global India Headquarters: Andheri, Mumbai 60 H Atleast 2 updates/week (1H) Presence (1H) 5 41 0 1 0 1 01 51 1 1 1 0 01 31 0 0 1 1 00 21 0 1 0 0 00 41 1 1 1 0 00 31 0 1 0 0 01 4 52 1 0 0 1 1 00 0 0 00 0 41 1 1 0 1 00 00 0 0 0 0 00 4 103 13 1 1 D Yellow Elephant 1 GRAND TOTAL(100H) APPS BLOGGER(7H) YouTube(7H) LinkedIn(7H)
7.5 7.5 5 WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) 20 FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 4 updates/week(1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 58 HArea Operated: Global India Headquarters: Jogeshwari, Mumbai 58 H Atleast 2 updates/week (1H) Presence (1H) 5 61 0 1 1 1 11 1 60 1 1 1 11 11 0 0 0 0 00 1 0 1 0 41 01 51 1 1 1 1 00 31 1 0 0 0 01 4 72 1 1 1 1 1 00 0 0 00 0 00 0 0 0 0 00 00 0 0 0 0 00 4 63 02 0 1 0 GRAND TOTAL(100H) RFOEP R M R E A R TS RFOE RP M R E A R TS FACEBOOK SLIDESHARE BLOGGER(7H) INDIAN PHARMA DIGITALHEALTH REPORT 2015 YouTube(7H) LinkedIn(7H)
WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) 7.5 7.5 5 20 FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 58 HArea Operated: Global India Headquarters: Bengaluru, Karnataka 58 H Atleast 2 updates/week (1H) Presence (1H) 5 GRAND TOTAL(100H) 41 0 1 1 0 10 31 0 1 0 0 01 41 0 0 1 1 01 61 1 1 1 1 10 00 0 0 0 0 00 4 00 0 0 0 0 0 02 1 1.5 71 1.5 51 0 1 1 1 01 1 0 0 0 0 00 1 4 73 12 1 0 0 More than 4 updates/week(1H) 11 0 0 0 0 00 D Yellow Elephant GOOGLE+ BLOGGER(7H) YouTube(7H) LinkedIn(7H) INSTAGRAM
WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) 7.5 7.5 0 15 FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 56.5 HArea Operated: Global India Headquarters: Kolshet Road,Thane 56.5 H Atleast 2 updates/week (1H) Presence (1H) 5 41 1 1 1 0 00 61 1 1 1 1 01 1 0 0 1 1 300 21 0 0 0 1 00 41 1 1 1 0 00 11 0 0 0 0 00 4 62 1 1 0 1 1 02 1 1.5 4.50 0 21 0 1 0 0 00 00 0 0 0 0 00 4 93 12 1 1 1 GRAND TOTAL(100H) More than 4 updates/week(1H) BLOGGER(7H) INDIAN PHARMA DIGITALHEALTH REPORT 2015 YouTube(7H) LinkedIn(7H)
WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 54 HArea Operated: Global India Headquarters: Bandra, Mumbai 54 H Atleast 2 updates/week (1H) Presence (1H) 5 GRAND TOTAL(100H) 7.5 7.5 0 15 21 0 0 0 0 01 71 1 1 1 1 11 21 0 0 1 0 00 41 0 1 0 1 01 71 1 1 1 1 11 41 0 1 0 1 01 4 00 0 0 0 0 0 00 0 0 00 0 41 0 1 1 1 00 00 0 0 0 0 00 4 93 12 1 1 1 More than 4 updates/week(1H) D Yellow Elephant TWITTER BLOGGER(7H) YouTube(7H) LinkedIn(7H) RFE OP R M R E A R TS LinkedIn
WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) 7.5 7.5 5 20 FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 54 HArea Operated: Global India Headquarters: Dr. Annie Besant Road, Mumbai 54 H Atleast 2 updates/week (1H) Presence (1H) 5 GRAND TOTAL(100H) 31 0 1 1 0 00 51 1 1 1 0 01 31 0 0 1 1 00 41 0 1 0 1 01 51 1 1 1 1 00 41 0 1 0 1 01 4 32 0 0 0 1 0 00 0 0 00 0 00 0 0 0 0 00 00 0 0 0 0 00 4 73 12 0 1 0 More than 4 updates/week(1H) BLOGGER(7H) INDIAN PHARMA DIGITALHEALTH REPORT 2015 YouTube(7H) LinkedIn(7H)
D Yellow Elephant The Digital Aspirants These are the companies which are not primes yet, but are keen observers and proactive adapters to new techniques. They have a considerable presence across channels and some of them also boast of a very high engagement rate on certain platforms. They are more likely to be focussed on a single platform, building their experience and condence to eventually join the primes. 638 All the information has been sourced from freely available sources available on the World Wide Web (www) during the period starting from 22nd May till 5th June,2015. This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. 2015 All Rights Reserved D Yellow Elephantc Refer to the grading parameters described on page no. 9, ‘research methodology’ for details
WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 4 updates/week(1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 49.5 HArea Operated: Global India Headquarters: Gurgaon, Haryana Atleast 2 updates/week (1H) Presence (1H) 5 GRAND TOTAL(100H) 49.5 H 7.5 7.5 0 15 31 0 1 0 0 01 61 1 1 1 0 11 11 0 0 0 0 00 31 0 0 0 1 01 61 1 1 1 1 10 21 0 0 0 0 01 4 00 0 0 0 0 0 02 1 1.5 4.50 0 00 0 0 0 0 00 11 0 0 0 0 00 4 83 12 1 0 1 BLOGGER(7H) INDIAN PHARMA DIGITALHEALTH REPORT 2015 YouTube(7H) LinkedIn(7H)
WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 4 updates/week(1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 49 HArea Operated: Global India Headquarters: Worli, Mumbai Atleast 2 updates/week (1H) Presence (1H) 5 GRAND TOTAL(100H) 49 H 7.5 7.5 5 20 41 1 1 0 0 10 61 1 1 1 0 11 11 0 0 0 0 00 41 1 1 1 0 00 00 0 0 0 0 00 4 42 0 0 0 1 1 00 0 0 00 0 00 0 0 0 0 00 00 0 0 0 0 00 4 83 12 1 0 1 21 0 0 0 1 00 D Yellow Elephant BLOGGER(7H) YouTube(7H) LinkedIn(7H)
WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 4 updates/week(1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 46 HArea Operated: Global India Headquarters: Rachenahalli, Bengaluru Atleast 2 updates/week (1H) Presence (1H) 5 GRAND TOTAL(100H) 46 H 7.5 7.5 0 15 41 0 1 0 1 01 41 0 1 1 0 01 41 1 0 0 1 01 51 1 1 1 1 00 41 1 0 0 1 01 4 00 0 0 0 0 0 00 0 0 00 0 11 0 0 0 0 00 00 0 0 0 0 00 4 63 02 0 1 0 31 0 0 1 1 00 BLOGGER(7H) INDIAN PHARMA DIGITALHEALTH REPORT 2015 YouTube(7H) LinkedIn(7H)
WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 4 updates/week(1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 43.5 HArea Operated: Global India Headquarters: Goregaon, Mumbai Atleast 2 updates/week (1H) Presence (1H) 5 GRAND TOTAL(100H) 43.5 H 7.5 7.5 0 15 31 0 1 0 1 00 31 1 1 0 0 00 00 0 0 0 0 00 41 1 0 0 1 01 41 1 1 1 0 00 00 0 0 0 0 00 4 00 0 0 0 0 0 02 1 1.5 5.51 0 00 0 0 0 0 00 00 0 0 0 0 00 4 93 12 1 1 1 D Yellow Elephant BLOGGER(7H) YouTube(7H) LinkedIn(7H)
WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 4 updates/week(1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 40HArea Operated: Global India Headquarters: Banjara Hills, Hyderabad Atleast 2 updates/week (1H) Presence (1H) 5 GRAND TOTAL(100H) 40 H 7.5 7.5 5 20 41 0 1 1 0 10 11 0 0 0 0 00 31 0 0 1 1 00 11 0 0 0 0 00 41 1 1 1 0 00 00 0 0 0 0 00 4 00 0 0 0 0 0 00 0 0 00 0 00 0 0 0 0 00 00 0 0 0 0 00 4 73 12 0 1 0 BLOGGER(7H) INDIAN PHARMA DIGITALHEALTH REPORT 2015 YouTube(7H) LinkedIn(7H)
WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 4 updates/week(1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 33.5 HArea Operated: Global India Headquarters: Electronic City, Bengaluru Atleast 2 updates/week (1H) Presence (1H) 5 GRAND TOTAL(100H) 33.5 H 7.5 0 0 7.5 21 0 0 0 1 00 21 0 0 0 0 01 11 0 0 0 0 00 41 1 1 1 0 00 51 1 1 1 1 00 00 0 0 0 0 00 4 52 1 0 0 1 1 00 0 0 00 0 00 0 0 0 0 00 00 0 0 0 0 00 4 73 11 1 1 0 D Yellow Elephant BLOGGER(7H) YouTube(7H) LinkedIn(7H)
WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 4 updates/week(1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 30 HArea Operated: Global India Headquarters: Elphinstone, Mumbai Atleast 2 updates/week (1H) Presence (1H) 5 GRAND TOTAL(100H) 7.5 7.5 0 15 00 0 0 0 00 51 1 1 1 0 01 11 0 0 0 0 00 11 0 0 0 0 00 41 1 1 1 0 00 00 0 0 0 0 00 4 00 0 0 0 0 0 00 0 0 00 0 00 0 0 0 0 00 00 0 0 0 0 00 4 43 01 0 0 0 0 30 H BLOGGER(7H) INDIAN PHARMA DIGITALHEALTH REPORT 2015 YouTube(7H) LinkedIn(7H)
WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 4 updates/week(1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 29 H INDIAN PHARMA DIGITALHEALTH REPORT 2015 Area Operated: Global India Headquarters: Gurgaon, Haryana Atleast 2 updates/week (1H) Presence (1H) 5 GRAND TOTAL(100H) 7.5 7.5 0 15 11 0 0 0 00 11 0 0 0 0 00 11 0 0 0 0 00 11 0 0 0 0 00 41 1 1 1 0 00 00 0 0 0 0 00 4 00 0 0 0 0 0 00 0 0 00 0 00 0 0 0 0 00 00 0 0 0 0 00 4 63 01 1 0 1 0 29 H BLOGGER(7H) YouTube(7H) LinkedIn(7H)
WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 4 updates/week(1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 28 HArea Operated: Global India Headquarters: Gurgaon, Haryana Atleast 2 updates/week (1H) Presence (1H) 5 GRAND TOTAL(100H) 7.5 7.5 0 15 11 0 0 0 00 11 0 0 0 0 00 11 0 0 0 0 00 11 0 0 0 0 00 41 1 1 1 0 00 00 0 0 0 0 00 4 00 0 0 0 0 0 00 0 0 00 0 00 0 0 0 0 00 00 0 0 0 0 00 4 53 01 1 0 0 0 28 H D Yellow Elephant BLOGGER(7H) YouTube(7H) LinkedIn(7H)
WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 4 updates/week(1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 26.5 HArea Operated: Global India Headquarters: Okhla, Delhi Atleast 2 updates/week (1H) Presence (1H) 5 GRAND TOTAL(100H) 26.5 H 7.5 0 5 12.5 21 0 0 0 1 00 00 0 0 0 0 00 11 0 0 0 0 00 11 0 0 0 0 00 21 1 0 0 0 00 00 0 0 0 0 00 4 00 0 0 0 0 0 00 0 0 00 0 00 0 0 0 0 00 00 0 0 0 0 00 4 83 11 1 1 1 BLOGGER(7H) INDIAN PHARMA DIGITALHEALTH REPORT 2015 YouTube(7H) LinkedIn(7H)
WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 4 updates/week(1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 26 HArea Operated: Global India Headquarters: Vadodara, Gujrat Atleast 2 updates/week (1H) Presence (1H) 5 GRAND TOTAL(100H) 7.5 7.5 0 15 11 0 0 0 00 00 0 0 0 0 00 11 0 0 0 0 00 00 0 0 0 0 00 31 1 1 0 0 00 00 0 0 0 0 00 4 00 0 0 0 0 0 00 0 0 00 0 00 0 0 0 0 00 00 0 0 0 0 00 4 63 02 1 0 0 0 26.5 H D Yellow Elephant BLOGGER(7H) YouTube(7H) LinkedIn(7H)
WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 4 updates/week(1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 26 HArea Operated: Global India Headquarters: Bandra, Mumbai Atleast 2 updates/week (1H) Presence (1H) 5 GRAND TOTAL(100H) 7.5 7.5 5 20 11 0 0 0 00 11 0 0 0 0 00 11 0 0 0 0 00 00 0 0 0 0 00 31 1 0 0 0 10 00 0 0 0 0 00 4 00 0 0 0 0 0 00 0 0 00 0 00 0 0 0 0 00 00 0 0 0 0 00 4 00 00 0 0 0 0 26 H BLOGGER(7H) INDIAN PHARMA DIGITALHEALTH REPORT 2015 YouTube(7H) LinkedIn(7H)
WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 4 updates/week(1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 25.5 HArea Operated: Global India Headquarters: Mumbai Central, Mumbai Atleast 2 updates/week (1H) Presence (1H) 5 GRAND TOTAL(100H) 25.5 H 7.5 0 0 7.5 21 0 0 0 0 10 11 0 0 0 0 00 11 0 0 0 0 00 11 0 0 0 0 00 51 1 1 1 1 00 00 0 0 0 0 00 4 00 0 0 0 0 0 00 0 0 00 0 00 0 0 0 0 00 00 0 0 0 0 00 4 83 12 1 0 1 D Yellow Elephant BLOGGER(7H) YouTube(7H) LinkedIn(7H)
WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 4 updates/week(1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 24.5 HArea Operated: Global India Headquarters: Tumkur Road, Bengaluru Atleast 2 updates/week (1H) Presence (1H) 5 GRAND TOTAL(100H) 24.5 H 0 7.5 0 7.5 41 0 1 1 0 10 11 0 0 0 0 00 31 0 0 1 1 00 11 0 0 0 0 00 31 1 1 0 0 00 00 0 0 0 0 00 4 00 0 0 0 0 0 02 1 0 30 0 21 0 1 0 0 00 00 0 0 0 0 00 4 00 00 0 0 0 BLOGGER(7H) INDIAN PHARMA DIGITALHEALTH REPORT 2015 YouTube(7H) LinkedIn(7H)
WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 4 updates/week(1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 23.5 HArea Operated: Global India Headquarters: Ahmedabad, Gujrat Atleast 2 updates/week (1H) Presence (1H) 5 GRAND TOTAL(100H) 23.5 H 0 7.5 5 12.5 11 0 0 0 00 00 0 0 0 0 00 11 0 0 0 0 00 11 0 0 0 0 00 41 1 1 0 1 00 41 0 0 0 1 11 4 00 0 0 0 0 0 00 0 0 00 0 00 0 0 0 0 00 00 0 0 0 0 00 4 00 00 0 0 0 0 D Yellow Elephant BLOGGER(7H) YouTube(7H) LinkedIn(7H)
WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 4 updates/week(1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 22.5 HArea Operated: Global India Headquarters: Noida, Uttar Pradesh Atleast 2 updates/week (1H) Presence (1H) 5 GRAND TOTAL(100H) 0 7.5 0 7.5 11 0 0 0 00 11 0 0 0 0 00 11 0 0 0 0 00 11 0 0 0 0 00 41 1 1 0 1 00 00 0 0 0 0 00 4 00 0 0 0 0 0 00 0 0 00 0 00 0 0 0 0 00 00 0 0 0 0 00 4 73 02 0 1 1 0 22.5 H BLOGGER(7H) INDIAN PHARMA DIGITALHEALTH REPORT 2015 YouTube(7H) LinkedIn(7H)
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INDIAN-PHARMA-DIGITAL-HEALTH-REPORT-2015

  • 1. INDIAN PHARMA DIGITAL HEALTH REPORT 2015 Measuring the Digital Pulse D Yellow Elephant Prepared and Presented by
  • 2. This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specic professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication, and, to the extent permitted by law, D Yellow Elephant does not accept or assume any liability, responsibility or duty of care for any consequences of youoranyoneelseacting,orrefrainingtoact,inrelianceontheinformationcontainedinthispublicationorforanydecisionbasedonit. Aman Gupta Managing Director Chandni Dalal Lead, Digital Strategy & Brand Experience Sonal Mahajan Lead, Growth Strategy & Delivery Chandan Mohapatra, Arpit Joshi Research and Content Development Manoj Kumar, Pragati Singh Design Team Anoop Chaudhary Web Developer ‘D Yellow Elephant’ is, and shall at all times remain, the sole owner of all intellectual property and other rights (whether proprietary or otherwise) subsisting in, or used in connection with, the report. The trademarks and logos featured in the report are trademarks or registered trademarks of D Yellow Elephant in India and other countries. Third party trademarks, tradenames,images,productnamesandlogosfeaturedinthereportmaybethetrademarksorregisteredtrademarksoftheirrespectiveowners. All the information has been sourced from freely available sources available on the World Wide Web (www), any changes which have happened during the research are out of the contextofthisreport ©2015DYellowElephant.AllRightsReserved.Notforfurtherdistribution without thepermissionofDYellowElephant. Contributors:
  • 3. INDEX 2015 All Rights Reserved D Yellow Elephantc Preface....................................................................................................................................... Executive Summary..................................................................................................................... Company Prole.......................................................................................................................... Our Services............................................................................................................................... A snapshot of the Indian Pharma Industry................................................................................... Introduction................................................................................................................................. Research Methodology................................................................................................................ Research Snapshots................................................................................................................... Social Media Platform: Presence vs Engagement......................................................................... Performance analysis of top 4 Primes, Aspirants and Onlookers.................................................. Panoramic Snapshot of the Report ............................................................................................. Report Findings........................................................................................................................... Health Cards - Digital Primes....................................................................................................... Health Cards - Digital Aspirants................................................................................................... Health Cards - Digital Onlookers.................................................................................................. Research Insights....................................................................................................................... India Goes Digital........................................................................................................................ Health Care Professional Trends.................................................................................................. Patient Trends............................................................................................................................. The Way Forward........................................................................................................................ Glossary & Bibliography.............................................................................................................. 1 2 3 4 5 7 9 11 12 13 14 15 28 38 57 71 73 76 78 80 82
  • 4. The consumers are growing up on the digital playground, and no one is on recess duty! The web permeates every aspect of people's lives now, from life to work, digital is transforming the way people deal with information. The consolidation of the World Wide Web, social media and omnipresent mobile device access has inalterable redrawn the contours of consumer empowerment. This tectonic shift has impacted the interaction style of Healthcare professionals and pharmaceutical companies in a big way. The pressure to digitize is building up every minute, with more and more people accessing the digital playeld. With the Indian Pharma Digital Health Report 2015 edition, we have strived to provide a bird's eye view of the way Indian Pharmaceuticals are approaching and gauging the web. At this juncture in the industry, where it is on a growth spree, it is imperative to re-examine their strategies for approaching all consumer sets; from sales force, to HCPs, to patients and beyond. We have mapped the Digital Health of 40 Pharma companies present in India, and measured across 10 parameters on variables of presence, engagement, response mechanism and much more. Some of the results have been predictive, with LinkedIn emerging as the top platform as per presence and usage, while platforms like Google+ have shown great engagement value. Quite a few Pharma rms have shown great potential with their current activity on the digital space and with an even impressive scope for enhancement. For their part, Indian Pharma is venturing onto the digital highway, with short careful steps, however the accelerator now needs to be amped up and engines roaring to match up with global counterparts. With this report, we aim to help Indian Pharma rms catch up on the time gap, identify the loopholes and make digital the part of initial strategic decisions. Indian Pharmaceuticals rms now need to holistically examine and make roadmaps for their digital interactions with people, processes, organizations and mindsets. The time to Go Digital, is NOW! PREFACE Aman Gupta Managing Director D Yellow Elephant 2015 All Rights Reserved D Yellow Elephantc
  • 5. INDIAN PHARMA DIGITAL HEALTH REPORT 2015 2 : 9 Website Apps Social Media Platforms LinkedIn Facebook Twitter YouTube Google+ Instagram Pnterest SlidShare Blogger Vine
  • 6. 3 We are a new breed of digital marketing and technology experts, focused on pharmaceutical and life-science industry, offering specialised marketing communications services by integrating technology, medical sciences and communications.
  • 7. INDIAN PHARMA DIGITAL HEALTH REPORT 2015 4 HCP engagements :
  • 8. A SNAPSHOT OF THE 2010 2011 2012 2013 2014 2015 13% 14% 13% 14% 14% The Indian pharmaceutical market is likely to grow at a compound annual growth rate (CAGR) of 14-17 % in between 2012-16. According to the consulting rm McKinsey & Company, India’s pharmaceutical sector will touch 55 billion USD by 2020. Affordability and Medical Infrastructure will drive 75% of Demand Growth. The pharmaceutical industry in India is the world's 3 largest in terms of volume. rd 10%of the Indian pharma market is likely to be patent protected by 2015. INDIAN PHARMA INDUSTRY
  • 9. The industry has a market share of $14 billion in the United States. Cumulative FDI inows from April 2000 to February 2014 stood at USD 11.6 billion. Rural and Tier 2 markets will contribute almost half of pharmaceutical growth till 2015 50% 50% It is estimated that MNCs would hold 35% of the Indian pharma market share by 2017. $ $ $ $ By absolute growth, India will be among the top 5 markets globally by the end of 2015.5 $ 6 2015 All Rights Reserved D Yellow Elephantc For the source, please refer to page no.82, Bibliography. A SNAPSHOT OF THE INDIAN PHARMA INDUSTRY
  • 10. INTRODUCTION 7 Consequently pharmaceutical companies are slowly realising the potential; online engagement now offers better understanding of diseases, patient requirements, corporate reputation and drug interaction to name a few and constantly innovating new ways of reaching out to their stakeholders. Having said that, pharmaceuticals still lag behind many other industries when it comes to digital presence owing to: The marketing landscape for pharma has evolved appreciably over the past decade as patients and care givers begin to demand more healthcare information, better access and a more personalised care approach. The reason for this change in behaviour is due to the advent of digitisation. Digitally-driven transformations have changed entire industries and business scenario. This disruptive thinking approach dened by economist Joseph Schumpeter as the 'creative destruction' of established businesses, has led to new business practices. These new business practices not only have changed the demands but also have generated scope for a lot of improvements, mainly in the domain of communications, research and service delivery in the case of pharma industry. It is clear that today's digital disruption involves not only evolving technologies, but a revolution in the way that patients, physicians, carers, scientists and others use technology. In the pharmaceutical industry many companies have taken commendable steps by adopting new technologies, creating digital assets and proactively participating in social media conversations on their products or disease areas. Innovation in communications today includes not only digitising content, but also interactions, experiences and relationships, digital networks and information accessibility. This report is an India centric approach to identify the players who despite all the functional constraints placed on them are guring out innovative solutions within the boundaries to reach out to their stakeholders. To do so, we have shortlisted 40 pharmaceutical companies and divided them into three cohorts depending on different parameters that broadly measure the presence across the various digital channels, the engagement levels and the relevancy quotient. 2015 All Rights Reserved D Yellow Elephantc keen The stiff advertisement regulations Uncertain ROI measurement for such initiatives Social media anxiety Insufcient communications stafng for digital media programmes Insufcient internal communications expertise in building and executing social media programs the
  • 11. All the above company logos have been placed in an alphabetical order. The above logo placements are not source of any ndings from the report. Companies Included in the Research 8 All the information has been sourced from freely available sources available on the World Wide Web (www) during the period starting from 22nd May till 5th June,2015. This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. 2015 All Rights Reserved D Yellow Elephantc INDIAN PHARMA DIGITAL HEALTH REPORT 2015
  • 12. OBSERVATION EXPERIMENTATION SCIENCE’S CHALLENGES INVESTIGATION SOLUTION DEVELOPMENT THEORIES The Digital Primes The Digital Aspirants The Digital Onlookers The research comprises of both primary and secondary data. The companies were analysed based on the parameters illustrated in the next page, for a period of 2 weeks (22nd May 2015 to 5th June 2015). RESEARCH METHODOLOGY Amalgamation of Digital and Pharma in India is still at a very nascent stage, compared to the global market. The proliferation of mobile computing and the recent penetration of internet have opened numerous opportunities for digital media in India. The Indian consumer is now ready to set foot on the path of becoming 'e Patients'. Keeping this in mind we have shortlisted 40 pharma companies who are active in the Indian market but exhibit a wide variation when it comes to digital presence. We have broadly classied them into three cohorts depending on presence, engagement and relevancy. The three cohorts are: These are the companies which are on the top of the digital presence pyramid and are the brands for whom, digital is the new marketing mantra. Their digital presence boasts of omnipresence across channels, high engagement rate and some of the best innovations across the industry. They are active on a variety of platforms, and are regularly broadcasting, sharing content and proactively engaging with their community. These are the companies who are not primes yet, but are keen observers and proactive adapters to new techniques. They have a considerable presence across channels and some of them also boast of a very high engagement rate on certain platforms. They are more likely to be focussed on a single platform, building their experience and condence to eventually join the primes. These are the companies who are still observing the trend from a safe distance, trying to buckle up for the great digital media plunge. These companies are perhaps working out on the social dynamics before diving into conversations. They are mostly conned to their company websites for now. “H” Grading Details Unit: 'H' H: Health Point Each parameter has been assigned certain weightage, quantied using 'H' Total Points: 100 H 1 2 3 4 = The Digital OnlookersThe Digital AspirantsThe Digital Primes 50H+ 20H-50H <20H 9 2015 All Rights Reserved D Yellow Elephantc Scoring Details
  • 13. YouTube(7H) Page Present 1H Subscribers more than 2k Subscribers more than 10k Atleast 1 update/2weeks More than 1 update/2weeks Viral content Career channel 1H 1H 1H 1H 1H 1H LinkedIn(7H) Page Present Company Information Update More than 7k followers More than 30k followers More than 10 updates/week 1H 1H 1H 1H 1H 1H 1H More than 4 updates/week Blog updates/Additional content PINTEREST(7H) 1H 1H 1H 1H 1H 1H 1HNumber of followers more than 1200 Presence Number of boards more than 10 Verified Number of boards more than 3 Number of followers more than 200 Number of followers more than 700 VINE(7H) 1H 1H 1H 1H 1H 1H 1H Presence Followers More than 200 Followers More than 500 Atleast 2 updates/week More than 2 updates/week Loops more than 1000 Loops more than 5000 WEBSITE (20H) International page India centric page 7.5H Cross device compatibility 5H FACEBOOK(7H) Page present 1H More than 10k Likes More than 50k Likes More than 7updates/week Blog updates India centric page Verified 1H 1H 1H 1H 1H 1H TWITTER(7H) Page Present Verified More than 10k followers More than 50k followers More than 3 tweets/day 1H 1H 1H 1H 1H 1H 1H More than 0.1Mfollowers More than 7 tweets/day 7.5H GOOGLE+(7H) Page Present 1H More than 50k followers More than 30k views More than 70k views More than 10k followers 1H 1H 1H 1H 1H 1H BLOGGER(7H) 1H 1H 1H 1H 1H 1H 1H Presence of 1 blog More than 1 blog Atleast 2 updates/week More than 6 updates/week Integrated in the web Utility Content India Centric Content SLIDESHARE(7H) 2H 1H 1H 1H 1H 1H Presence Followers more than 30 Followers more than 70 Followers more than 120 More than 2 slides shared More than 5 slides shared INSTAGRAM(7H) 2H 1H 1.5H 1H 1.5H Presence Followers more than 100 Followers more than 500 Atleast 2 updates/week Updates more than 2/week More than 3 updates/week More than 7 updates/week 5 APP(10H) 3H 3H 1H 1H 1H 1H Presence Availability HCP utility Patient utility Research/Informative If rated more than 3 stars Grading Parameters 10 Based on the ratings of the app on the respective app stores Google Play Store in case of Android App Store in case of iOS Store in case of Windows Veried: This suggests that the specic platform recognises the authenticity of the ownership of the page by the respective company. 2015 All Rights Reserved D Yellow Elephantc INDIAN PHARMA DIGITAL HEALTH REPORT 2015
  • 14. The Digital Primes The Digital Aspirants The Digital Onlookers RESEARCH SNAPSHOTS
  • 15. 0 2 4 6 8 10 12 14 16 TW ITTER FACEBOOK PINTEREST SLIDESHARE INSTAGRAM BLOGGER GOOGLE + VINE 14 13 12 11 7 7 5 4 1 1 Social Media Platforms NumberofCompanies SOCIAL MEDIA PLATFORMS: PRESENCE VS ENGAGEMENT With about 38 companies present on LinkedIn, it's the most used social media platform by pharma companies. Facebook comes next with about 36 companies onboard and so on. LinkedIn FACEBOOK TWITTER YouTube Note: Google+ has not been included in the 'Big 4' owing to less engagement levels, compared to Twitter and YouTube Based on the research we have designated 4 social media platforms* as the 'Big 4', namely Other social media platforms like Vine and Instagram have much less presence compared to the established platforms. FACEBOOK TW ITTER LinkedIn PINTEREST VINE 0 5 10 15 20 25 30 35 40 GOOGLE + YouTube BLOGGER SLIDESHARE INSTAGRAM NumberofCompanies 38 36 35 29 25 12 10 8 8 3 Social Media Platforms Social Media: Presence Social Media: Engagement 12 All the information has been sourced from freely available sources available on the World Wide Web (www) during the period starting from 22nd May till 5th June,2015. This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. 2015 All Rights Reserved D Yellow Elephantc This is the graphical representation of the 40 companies researched, according to their presence and engagement level across the various social media channels LinkedIn YouTube
  • 16. BoehringerIngelheim J&J Novartis SanoIndia EliLillyandCom pany M erck AstraZeneca AbbottIndia JB Chem icals Glenm ark HeteroAurobindoPharm a 5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0 BoehringerIngelheim J&J Novartis SanoIndia EliLillyandCom pany M erck AstraZeneca AbbottIndia JB Chem icals Glenm ark HeteroAurobindoPharm a 6 5 4 3 2 1 0 Boehringer Ingelheim J&J Novartis SanoIndia EliLillyandCom pany M erck AstraZeneca AbbottIndia JB Chem icals Glenm ark HeteroAurobindoPharm a 6 5 4 3 2 1 0 BoehringerIngelheim J&J Novartis SanoIndiaEliLillyandCom pany M erck AstraZeneca AbbottIndia JB Chem icals Glenm ark HeteroAurobindoPharm a 6 5 4 3 2 1 0 Performance Analysis of the top 4 primes, aspirants and onlookers With about 38 companies present on LinkedIn, it's the most used social media platform by pharma companies. These companies exhibit a healthy and consistent participation from all the three cohorts. Facebook comes next with 36 companies onboard. With 12 companies highly active on Facebook, it’s ranked 3rd in terms of audience engagement among other social media platforms. YouTube is the next most used social media platform after LinkedIn and Facebook among the 'Big 4' social media platforms. Visual content commands 4X more engagement, which leads to higher engagement with the brand. This space has a healthy indulgence from the Aspirants as the 'Big 4' social media platforms, are the primary channels. Twitter exhibits the gap between Prime, Asprirants and Onlookers appreciably. As it requires high involvement, assuring equal magnitude of return, a healthy amount of activity can be seen from the other two cohorts. The Digital Primes The Digital Aspirants The Digital Onlookers HEALTHPOINTSHEALTHPOINTSHEALTHPOINTSHEALTHPOINTS COMPANY NAME COMPANY NAME COMPANY NAME COMPANY NAME 2015 All Rights Reserved D Yellow Elephantc 13 INDIAN PHARMA DIGITAL HEALTH REPORT 2015
  • 17. PANORAMIC SNAPSHOT OF THE REPORTTotalHealthPoints Mankind Alembic Cipla Himalaya CadilaHealthCareJubilantLife PiramalEnterpriseSunpharma Lupin JBChemicalGlenmark HeteroAurobindoWockhardt PanaceaBiotec Wanbury MedleyPharma StridesZenithHealthAkumentis AstecLifeElderPharma 19 18.5 17.5 14.5 14.5 13.5 12.5 11.5 11.5 11.5 10.5 10.5 10.5 The Digital OnlookersThe Digital Aspirants BoehringerIngelheim J&J NovartisSanoIndia PzerNovoNordisk Bayer Roche GSK 73 65 63 60 58 58 56.5 54 54 EliLillyandCompany MerckAstraZenecaAbbottIndia Dr.Reddy'slabs Biocon Baxter BectonDickinson 49.5 49 46 43.5 40 33.5 29 28 26.5 26 26 25.5 24.5 23.5 22.5 21.5 21.520.5 30 BristolMyersSquibb The Digital Primes D Yellow Elephant 14
  • 18. REPORT FINDINGS STAR PERFORMER Active Non Active What the platform can do for Pharmaceutical companies DIGITAL PLATFORM Present Not present % % Digital platform icon Digital platform nameGraphical representation of the companies present on the platform Facts and ndings about the digital platform Keys for the represented graph Top ranking pharma company on the digital platform Logo of the top ranking pharma company Research parameters for the platform Rating according to the parameters Graphical representation of the company's activity on the platform The following details are our learnings about the digital presence in the pharmaceutical sector – from individual presence on platforms to the level of activity exhibited. We present our inferences, in accordance to the 12 platforms taken into consideration for the research. The following image describes the various parameters taken into consideration and the layout. 15 All the information has been sourced from freely available sources available on the World Wide Web (www) during the period starting from 22nd May till 5th June,2015. This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. 2015 All Rights Reserved D Yellow Elephantc
  • 19. STAR PERFORMERS International page Cross device compatibility India centric page What Websites can do for your company? Websites helps to communicate with prospects and customers and is a convenient tool for reviewing your products and services WEBSITE(20H) With differences in culture and tradition, an India centric page adds more value to the customers Cross device compatibility provides better interface as there are increasing number of the users who surf through mobile and tablets 30% of the 40 companies researched only have an international page Out of 40 companies analysed in the report, 38% companies have cross device compatibility 50% of the 40 companies have both International page and India centric page 20% of the 40 companies have a India centric website only India centric page Both India and International pages A website helps to make your business unique by demonstrating and showcasing content that is accessible and easy to understand by the target audience 20% 50% 30% International page 16 2015 All Rights Reserved D Yellow Elephantc INDIAN PHARMA DIGITAL HEALTH REPORT 2015
  • 20. FACEBOOK(7H) Modern consumer seek for information on the product, including side effects and risks and this can be beautifully provided through Facebook Facebook gives opportunity to create relationships and assets of lasting value, both for consumers and pharmaceutical companies Pharma companies can have real experts (scientists, MDs, etc.) answer questions and lead discussions with consumers Worldwide, there are over 1.44 billion monthly active Facebook users (MAUs) which is a 13 percent increase year over year Facebook India’s daily active users (DAUs) are 55 million, out of which 49 million DAUs come through mobile, accounting for over 89% of Facebook’s daily traffic 90% of the 40 companies analysed in the report have maintained a balanced diet by choosing Facebook as a significant digital platform for their digital health Out of these 67% of the companies are not active on Facebook 33% Active Not Active STAR PERFORMER Page Present More than 10k Likes More than 50k Likes More than 7updates/week Blog Updates India Centric page Verified Communicate to existing and potential customers Help generate traffic for your website Enhance brand awareness India centric page gives demographic advantage What Facebook can do for your company? Present Not present 10% 90% 67% REPORT FINDINGS 17 2015 All Rights Reserved D Yellow Elephantc
  • 21. STAR PERFORMER Page Present More than 10k followers More than 50k followers More than 0.1M followers More than 3 tweets/day Verified The research of 40 companies from the report has shown that 62% of the companies are present on Twitter Out of the 62% present on Twitter, 48% are non active Active Non Active What Twitter can do for your company? Pharma can use Twitter for identification and proactive engagement with opinion leaders Twitter allows pharma to engage with an audience that is yearning for more information about healthcare, diseases and treatment options Use of hashtags enables organisations to engage with much broader audiences It enables more ‘human’ interaction with people Tweetchats are the gateways to gain better understanding of issues relating to particular disease areas TWITTER(7H) The average Twitter user follows five or more businesses, Over a third (37%) of twitter users are likely to buy from a brand they follow India has a 22.2 million user base, which is the second largest in Asia Pacific region after Japan The written format makes it easier to control from a regulatory standpoint More than 7 tweets/week Present Not present 38% 62% 48%52% 18 2015 All Rights Reserved D Yellow Elephantc INDIAN PHARMA DIGITAL HEALTH REPORT 2015
  • 22. STAR PERFORMER Page Present More than 50k followers More than 30k views More than 70k views More than 3 updates/week More than 10k followers About 48% of the Fortune Global 100 companies are present on Google+ About 41% of online B2C marketers and 39% of B2B companies use Google+ to source new business Active Non Active What Google+ can do for your company? GOOGLE+(7H) Out of the total of 40 companies analysed in the report, 87% are present on Google+ Only 3% of the companies who are present are regularly active on Google+ More than 7 updates/week Google+ influences search results on Google Google+ can improve your click through rates Google+ Circles allow you to segment your audience For pharma, this could be a great way to educate patients on the places where they can seek assistance Moreover Pharma can even opt for sponsoring patient mapmakers to highlight disease-specific resources 3% 97% Present Not present 13% 87% Maps could show airport check-in locations for chronically ill and acute care travelers 19 2015 All Rights Reserved D Yellow Elephantc REPORT FINDINGS
  • 23. A gripping platform to post interviews with HCP's and patient group representatives It would be interesting to feature inspirational interviews of patients with a particular condition Patient's family and friends are always on a lookout for educational videos on coping with treatment E-mails and bulletins are built-in tools that allow you to introduce your channel to other users with similar tastes and interests Emails can be used to share links with people who have expressed interest in a particular therapeutic area STAR PERFORMER Page Present Subscribers more than 2K Subscribers more than 10K Atleast 1 Updates/2 week More than 3 updates/2 weeks Viral Content Career Channel What YouTube can do for your company? YouTube(7H) Out of the 40 companies analysed in the report, only 72% of the companies are present on YouTube YouTube is the 2nd largest search engine and the 3rd most visited website worldwide, behind only Google and Facebook respectively Out of the 72% companies present on YouTube, 62% companies are not active on YouTube or have negligible presence 300 Hours of videos are uploaded on YouTube every minute 62% 38% ActiveNon Active Present Not present 72% 28% 20 2015 All Rights Reserved D Yellow Elephantc INDIAN PHARMA DIGITAL HEALTH REPORT 2015
  • 24. Out of the total of 40 companies analysed in the report, 95% of the companies are present on LinkedIn Out of the 95% companies present on LinkedIn, 63% companies are non-active on LinkedIn or have negligible presence STAR PERFORMER Page present More than 7k followers More than 50k followers More than 4 updates/week More than 10 updates/week Blog updates/Additional content Company information update 1 in 3 professionals on the planet are on LinkedIn 2 new users are added to the LinkedIn network every second LinkedIn(7H) >> >> >> >> 63%37% Active Non Active Helps promote the business, not just the brand Helps promote thought leadership through LinkedIn groups LinkedIn is the best social network for lead generation Educate clients through the ‘showcase’ feature LinkedIn ads are a great tool for advertising to the relevant audience Sponsored updates help drive followers who are potential clients Gives access to influencers who can refer new clients Helps promoting company culture to hire relevant talent. What LinkedIn can do for your company? Present Not present 5% 95% REPORT FINDINGS 21 2015 All Rights Reserved D Yellow Elephantc
  • 25. STAR PERFORMER Presence of 1 blog Atleast 2 updates/week More than 6 updates/week Integrated in the web Utility content India centric blog(atleast 2 relevant blog/month More than 1 blog Of the total 40 companies analysed in the report, 30% of the companies have a Blog Out of the 30% companies who have a Blog, 67% have an inactive Blog Active Non Active BLOGGER(7H) 67% 33% What Blog can do for your company? Blogs are an innate component of the social media ecosystem Pharma benefits from blog through increase brand awareness Blogging gives room for increase search engine placement for keywords and help educate patients on a specific disease state Blogging is an opportunity for pharma companies to share information more frequently than websites permit A business Blog is a great avenue for you to educate your readers and customers. Your content will create interest in your business and offerings Present Not present 70% 30% It also allows sharing relevant information within the regulatory framework For an impactful reach out blogs can be perfectly paired with social media platforms like Twitter and Facebook 22 2015 All Rights Reserved D Yellow Elephantc INDIAN PHARMA DIGITAL HEALTH REPORT 2015
  • 26. STAR PERFORMER Presence Follower more than 70 Follower more than 120 More than 2 slides shared More than 5 slides shared Followers more than 30 Out of the 40 companies analysed in the report,20% have a presence on SlideShare Out of the 20% companies present in SlideShare 87% are active on it. Active Non Active SLIDESHARE(7H) 87% 13% What Slideshare can do for your company? SlideShare has a huge audience that can drive traffic to your site on patient education It acts as an effective platform for branding and to create top-of-mind awareness It’s another great avenue to build a patient and physician community Patients can subscribe to a company’s channel and be notified when a new presentation is uploaded Slideshare has fruitful SEO benefits Present Not present 20% 80% Most popular document and presentation space in the world having about 60 Million monthly visitors. Slideshare allows users to include up to 20 hashtags, thus optimising SEO. REPORT FINDINGS 23 2015 All Rights Reserved D Yellow Elephantc
  • 27. STAR PERFORMER Presence Follower more than 500 Atleast 2 updates/week Updates more than 2/week Follower more than 100 With about 300 million active users, it is one of the most popular social media platforms today About 70 million photos are shared on Instagram every day Active Non Active What Instagram can do for your company? Healthcare information is typically complex but when explained with images it becomes easier to understand. It has been noticed that images with accompanying text are liked twice as often as posts containing only text. Significant platform for healthcare and disease state awareness conversations Instagram also offers the formation of various support groups and attracts those who have suffered from an ailment Instagram offers new moderation abilities, making compliant engagement possible in a regulated industry. Of the total 40 companies analysed in the report, 20% have a presence on Instagram Out of the 20% companies present on Instagram, 62% are active INSTAGRAM(7H) 38% 62% Present Not present 20% 80% 24 2015 All Rights Reserved D Yellow Elephantc INDIAN PHARMA DIGITAL HEALTH REPORT 2015
  • 28. STAR PERFORMER Presence Number of boards more than 3 Number of boards more than 10 Number of follower more than 200 Verified With about 70 million user base, it is the fastest growing website by overall member growth 25% of Fortune Global 100 companies have Pinterest accounts Active Non Active What Pinterest can do for your company? Pinterest is the perfect place to share health infographics The popularity of health infographics shows that it can be used for disease awareness and education It allows companies to make multiple boards where contributors, influencers, employees can upload images hence shaping up a community Themed boards on Patient education, Patient stories and Health days can be created India has the 3rd largest registered Pinterest users in the world Of the total 40 companies analysed in the report, 25% are present on Pinterest PINTEREST(7H) Number of follower more than 700 Number of follower more than 1200 Of the 25% companies present on Pinterest, 70% are active 30% 70% Present Not present 25% 75% REPORT FINDINGS 2015 All Rights Reserved D Yellow Elephantc 25
  • 29. STAR PERFORMER Followers more than 500 Atleast 2 updates/week More than 2 updates/week Followers more than 200 Brand Vines are shared four-times more than any other online videos Visual content significantly boosts content marketing success Active Non Active What Vine can do for your company? Its a great platform for Pharma marketers to expand their brand By making use of engaging content vine can have videos covering disease awareness and events Such apps could be used by doctors for patient education hence improving medical compliance and persistency It pushes communicators to come up with witty and innovative concepts that will be resonating in a few seconds Out of the 40 companies analysed in the report, 3% are present on Vine Out of the total companies present on Vine, 33% are active on it Loops more than 1000 VINE(7H) Presence 67%33% Loops more than 5000 3% 97% Present Not present 26 2015 All Rights Reserved D Yellow Elephantc INDIAN PHARMA DIGITAL HEALTH REPORT 2015
  • 30. STAR PERFORMER Presence HCP utility Patient utility Research/Informative utility If rated more than 3 star Availability Asia Pacific has the maximum share of Ad Impressions and App Installs Android dominates iOS in share of impressions and installs What App can do for your company? Through Apps organisations can encourage patients to continue with a treatment regime and better manage their disease APPS(10H) By 2017, it's expected that over 268 billion downloads will generate $77 billion worth of revenue. Out of the total 40 companies analysed in the report, 60% of the companies have an App Apps can act as great support system to help clinicians offer their services in a better way The popularity of smartphones makes health app a potentially fruitful way for pharma to connect with physicians and patients App supports patients in changing their behavior and tracking their disease Present Not present 40% 60% REPORT FINDINGS 27 2015 All Rights Reserved D Yellow Elephantc
  • 31. D Yellow Elephant The Digital Primes These are the companies which are on the top of the digital presence pyramid and are the brands for whom, digital is the new marketing mantra. Their digital presence boasts of omnipresence across channels, high engagement rate and some of the best innovations across the industry. They are active on a variety of platforms, and are regularly broadcasting, sharing content and proactively engaging with their community. 28 Refer to the grading parameters described on page no. 9, ‘research methodology’ for details All the information has been sourced from freely available sources available on the World Wide Web (www) during the period starting from 22nd May till 5th June,2015. This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. 2015 All Rights Reserved D Yellow Elephantc
  • 32. 7.5 7.5 5 WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) 20 FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) YouTube(7H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 4 updates/week(1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) LinkedIn(7H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) BLOGGER(7H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 73 HArea Operated: Global India Headquarters: Bandra, Mumbai 73 H Atleast 2 updates/week (1H) Presence (1H) 5 51 1 1 1 1 00 61 1 1 1 0 11 21 0 10 0 00 41 0 1 0 1 01 41 1 1 1 0 00 11 0 0 0 0 00 4 62 1 1 0 1 1 02 1 1.5 71 1.5 51 0 1 1 1 01 51 1 1 0 0 11 4 83 12 0 1 1 GRAND TOTAL(100H) VINEINSTAGRAM 11 INDIAN PHARMA DIGITALHEALTH REPORT 2015
  • 33. WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) 7.5 7.5 5 20 FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) 51 1 1 1 1 00 Page present (1H) Total(H) 61 1 1 1 0 11 TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) 31 0 0 1 1 00 Page present (1H) Total(H) 61 1 1 1 1 01 Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) 51 1 1 1 1 00 Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) 61 1 1 1 1 01 Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) 4 SLIDESHARE(7H) 00 0 0 0 0 0 Presence (2H) Followers more than 100(1H) 02 1 1.5 INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) 71 1.5 PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) 00 0 0 0 0 00 VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) 00 0 0 0 0 00 APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 4 73 1 65 H 2 0 1 0 Area Operated: Global India Headquarters: Jogeshwari, Mumbai 65 H Atleast 2 updates/week (1H) Presence (1H) 5 GRAND TOTAL(100H) More than 4 updates/week(1H) D Yellow Elephant YOUTUBE BLOG BLOGGER(7H) YouTube(7H) LinkedIn(7H) INSTAGRAM
  • 34. 7.5 7.5 5 1 0 1 1 0 01 1 1 1 1 1 01 WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) 20 FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) 4 Page present (1H) Total(H) 6 TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) 3 Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 63 HArea Operated: Global India Headquarters: Worli, Mumbai 63 H Atleast 2 updates/week (1H) Presence (1H) 5 1 0 0 1 1 00 4 93 12 1 1 1 00 0 0 0 0 00 61 1 1 1 1 01 02 1 0 41 0 4 00 0 0 0 0 0 21 0 0 0 0 01 51 1 1 1 1 00 41 0 1 0 1 01 GRAND TOTAL(100H) More than 4 updates/week(1H) RFE OP R M R A E T R S PINTEREST BLOGGER(7H) INDIAN PHARMA DIGITALHEALTH REPORT 2015 YouTube(7H) LinkedIn(7H)
  • 35. 7.5 7.5 5 WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) 20 FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 4 updates/week(1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 60 HArea Operated: Global India Headquarters: Andheri, Mumbai 60 H Atleast 2 updates/week (1H) Presence (1H) 5 41 0 1 0 1 01 51 1 1 1 0 01 31 0 0 1 1 00 21 0 1 0 0 00 41 1 1 1 0 00 31 0 1 0 0 01 4 52 1 0 0 1 1 00 0 0 00 0 41 1 1 0 1 00 00 0 0 0 0 00 4 103 13 1 1 D Yellow Elephant 1 GRAND TOTAL(100H) APPS BLOGGER(7H) YouTube(7H) LinkedIn(7H)
  • 36. 7.5 7.5 5 WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) 20 FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 4 updates/week(1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 58 HArea Operated: Global India Headquarters: Jogeshwari, Mumbai 58 H Atleast 2 updates/week (1H) Presence (1H) 5 61 0 1 1 1 11 1 60 1 1 1 11 11 0 0 0 0 00 1 0 1 0 41 01 51 1 1 1 1 00 31 1 0 0 0 01 4 72 1 1 1 1 1 00 0 0 00 0 00 0 0 0 0 00 00 0 0 0 0 00 4 63 02 0 1 0 GRAND TOTAL(100H) RFOEP R M R E A R TS RFOE RP M R E A R TS FACEBOOK SLIDESHARE BLOGGER(7H) INDIAN PHARMA DIGITALHEALTH REPORT 2015 YouTube(7H) LinkedIn(7H)
  • 37. WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) 7.5 7.5 5 20 FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 58 HArea Operated: Global India Headquarters: Bengaluru, Karnataka 58 H Atleast 2 updates/week (1H) Presence (1H) 5 GRAND TOTAL(100H) 41 0 1 1 0 10 31 0 1 0 0 01 41 0 0 1 1 01 61 1 1 1 1 10 00 0 0 0 0 00 4 00 0 0 0 0 0 02 1 1.5 71 1.5 51 0 1 1 1 01 1 0 0 0 0 00 1 4 73 12 1 0 0 More than 4 updates/week(1H) 11 0 0 0 0 00 D Yellow Elephant GOOGLE+ BLOGGER(7H) YouTube(7H) LinkedIn(7H) INSTAGRAM
  • 38. WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) 7.5 7.5 0 15 FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 56.5 HArea Operated: Global India Headquarters: Kolshet Road,Thane 56.5 H Atleast 2 updates/week (1H) Presence (1H) 5 41 1 1 1 0 00 61 1 1 1 1 01 1 0 0 1 1 300 21 0 0 0 1 00 41 1 1 1 0 00 11 0 0 0 0 00 4 62 1 1 0 1 1 02 1 1.5 4.50 0 21 0 1 0 0 00 00 0 0 0 0 00 4 93 12 1 1 1 GRAND TOTAL(100H) More than 4 updates/week(1H) BLOGGER(7H) INDIAN PHARMA DIGITALHEALTH REPORT 2015 YouTube(7H) LinkedIn(7H)
  • 39. WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 54 HArea Operated: Global India Headquarters: Bandra, Mumbai 54 H Atleast 2 updates/week (1H) Presence (1H) 5 GRAND TOTAL(100H) 7.5 7.5 0 15 21 0 0 0 0 01 71 1 1 1 1 11 21 0 0 1 0 00 41 0 1 0 1 01 71 1 1 1 1 11 41 0 1 0 1 01 4 00 0 0 0 0 0 00 0 0 00 0 41 0 1 1 1 00 00 0 0 0 0 00 4 93 12 1 1 1 More than 4 updates/week(1H) D Yellow Elephant TWITTER BLOGGER(7H) YouTube(7H) LinkedIn(7H) RFE OP R M R E A R TS LinkedIn
  • 40. WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) 7.5 7.5 5 20 FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 54 HArea Operated: Global India Headquarters: Dr. Annie Besant Road, Mumbai 54 H Atleast 2 updates/week (1H) Presence (1H) 5 GRAND TOTAL(100H) 31 0 1 1 0 00 51 1 1 1 0 01 31 0 0 1 1 00 41 0 1 0 1 01 51 1 1 1 1 00 41 0 1 0 1 01 4 32 0 0 0 1 0 00 0 0 00 0 00 0 0 0 0 00 00 0 0 0 0 00 4 73 12 0 1 0 More than 4 updates/week(1H) BLOGGER(7H) INDIAN PHARMA DIGITALHEALTH REPORT 2015 YouTube(7H) LinkedIn(7H)
  • 41. D Yellow Elephant The Digital Aspirants These are the companies which are not primes yet, but are keen observers and proactive adapters to new techniques. They have a considerable presence across channels and some of them also boast of a very high engagement rate on certain platforms. They are more likely to be focussed on a single platform, building their experience and condence to eventually join the primes. 638 All the information has been sourced from freely available sources available on the World Wide Web (www) during the period starting from 22nd May till 5th June,2015. This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. 2015 All Rights Reserved D Yellow Elephantc Refer to the grading parameters described on page no. 9, ‘research methodology’ for details
  • 42. WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 4 updates/week(1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 49.5 HArea Operated: Global India Headquarters: Gurgaon, Haryana Atleast 2 updates/week (1H) Presence (1H) 5 GRAND TOTAL(100H) 49.5 H 7.5 7.5 0 15 31 0 1 0 0 01 61 1 1 1 0 11 11 0 0 0 0 00 31 0 0 0 1 01 61 1 1 1 1 10 21 0 0 0 0 01 4 00 0 0 0 0 0 02 1 1.5 4.50 0 00 0 0 0 0 00 11 0 0 0 0 00 4 83 12 1 0 1 BLOGGER(7H) INDIAN PHARMA DIGITALHEALTH REPORT 2015 YouTube(7H) LinkedIn(7H)
  • 43. WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 4 updates/week(1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 49 HArea Operated: Global India Headquarters: Worli, Mumbai Atleast 2 updates/week (1H) Presence (1H) 5 GRAND TOTAL(100H) 49 H 7.5 7.5 5 20 41 1 1 0 0 10 61 1 1 1 0 11 11 0 0 0 0 00 41 1 1 1 0 00 00 0 0 0 0 00 4 42 0 0 0 1 1 00 0 0 00 0 00 0 0 0 0 00 00 0 0 0 0 00 4 83 12 1 0 1 21 0 0 0 1 00 D Yellow Elephant BLOGGER(7H) YouTube(7H) LinkedIn(7H)
  • 44. WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 4 updates/week(1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 46 HArea Operated: Global India Headquarters: Rachenahalli, Bengaluru Atleast 2 updates/week (1H) Presence (1H) 5 GRAND TOTAL(100H) 46 H 7.5 7.5 0 15 41 0 1 0 1 01 41 0 1 1 0 01 41 1 0 0 1 01 51 1 1 1 1 00 41 1 0 0 1 01 4 00 0 0 0 0 0 00 0 0 00 0 11 0 0 0 0 00 00 0 0 0 0 00 4 63 02 0 1 0 31 0 0 1 1 00 BLOGGER(7H) INDIAN PHARMA DIGITALHEALTH REPORT 2015 YouTube(7H) LinkedIn(7H)
  • 45. WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 4 updates/week(1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 43.5 HArea Operated: Global India Headquarters: Goregaon, Mumbai Atleast 2 updates/week (1H) Presence (1H) 5 GRAND TOTAL(100H) 43.5 H 7.5 7.5 0 15 31 0 1 0 1 00 31 1 1 0 0 00 00 0 0 0 0 00 41 1 0 0 1 01 41 1 1 1 0 00 00 0 0 0 0 00 4 00 0 0 0 0 0 02 1 1.5 5.51 0 00 0 0 0 0 00 00 0 0 0 0 00 4 93 12 1 1 1 D Yellow Elephant BLOGGER(7H) YouTube(7H) LinkedIn(7H)
  • 46. WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 4 updates/week(1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 40HArea Operated: Global India Headquarters: Banjara Hills, Hyderabad Atleast 2 updates/week (1H) Presence (1H) 5 GRAND TOTAL(100H) 40 H 7.5 7.5 5 20 41 0 1 1 0 10 11 0 0 0 0 00 31 0 0 1 1 00 11 0 0 0 0 00 41 1 1 1 0 00 00 0 0 0 0 00 4 00 0 0 0 0 0 00 0 0 00 0 00 0 0 0 0 00 00 0 0 0 0 00 4 73 12 0 1 0 BLOGGER(7H) INDIAN PHARMA DIGITALHEALTH REPORT 2015 YouTube(7H) LinkedIn(7H)
  • 47. WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 4 updates/week(1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 33.5 HArea Operated: Global India Headquarters: Electronic City, Bengaluru Atleast 2 updates/week (1H) Presence (1H) 5 GRAND TOTAL(100H) 33.5 H 7.5 0 0 7.5 21 0 0 0 1 00 21 0 0 0 0 01 11 0 0 0 0 00 41 1 1 1 0 00 51 1 1 1 1 00 00 0 0 0 0 00 4 52 1 0 0 1 1 00 0 0 00 0 00 0 0 0 0 00 00 0 0 0 0 00 4 73 11 1 1 0 D Yellow Elephant BLOGGER(7H) YouTube(7H) LinkedIn(7H)
  • 48. WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 4 updates/week(1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 30 HArea Operated: Global India Headquarters: Elphinstone, Mumbai Atleast 2 updates/week (1H) Presence (1H) 5 GRAND TOTAL(100H) 7.5 7.5 0 15 00 0 0 0 00 51 1 1 1 0 01 11 0 0 0 0 00 11 0 0 0 0 00 41 1 1 1 0 00 00 0 0 0 0 00 4 00 0 0 0 0 0 00 0 0 00 0 00 0 0 0 0 00 00 0 0 0 0 00 4 43 01 0 0 0 0 30 H BLOGGER(7H) INDIAN PHARMA DIGITALHEALTH REPORT 2015 YouTube(7H) LinkedIn(7H)
  • 49. WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 4 updates/week(1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 29 H INDIAN PHARMA DIGITALHEALTH REPORT 2015 Area Operated: Global India Headquarters: Gurgaon, Haryana Atleast 2 updates/week (1H) Presence (1H) 5 GRAND TOTAL(100H) 7.5 7.5 0 15 11 0 0 0 00 11 0 0 0 0 00 11 0 0 0 0 00 11 0 0 0 0 00 41 1 1 1 0 00 00 0 0 0 0 00 4 00 0 0 0 0 0 00 0 0 00 0 00 0 0 0 0 00 00 0 0 0 0 00 4 63 01 1 0 1 0 29 H BLOGGER(7H) YouTube(7H) LinkedIn(7H)
  • 50. WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 4 updates/week(1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 28 HArea Operated: Global India Headquarters: Gurgaon, Haryana Atleast 2 updates/week (1H) Presence (1H) 5 GRAND TOTAL(100H) 7.5 7.5 0 15 11 0 0 0 00 11 0 0 0 0 00 11 0 0 0 0 00 11 0 0 0 0 00 41 1 1 1 0 00 00 0 0 0 0 00 4 00 0 0 0 0 0 00 0 0 00 0 00 0 0 0 0 00 00 0 0 0 0 00 4 53 01 1 0 0 0 28 H D Yellow Elephant BLOGGER(7H) YouTube(7H) LinkedIn(7H)
  • 51. WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 4 updates/week(1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 26.5 HArea Operated: Global India Headquarters: Okhla, Delhi Atleast 2 updates/week (1H) Presence (1H) 5 GRAND TOTAL(100H) 26.5 H 7.5 0 5 12.5 21 0 0 0 1 00 00 0 0 0 0 00 11 0 0 0 0 00 11 0 0 0 0 00 21 1 0 0 0 00 00 0 0 0 0 00 4 00 0 0 0 0 0 00 0 0 00 0 00 0 0 0 0 00 00 0 0 0 0 00 4 83 11 1 1 1 BLOGGER(7H) INDIAN PHARMA DIGITALHEALTH REPORT 2015 YouTube(7H) LinkedIn(7H)
  • 52. WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 4 updates/week(1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 26 HArea Operated: Global India Headquarters: Vadodara, Gujrat Atleast 2 updates/week (1H) Presence (1H) 5 GRAND TOTAL(100H) 7.5 7.5 0 15 11 0 0 0 00 00 0 0 0 0 00 11 0 0 0 0 00 00 0 0 0 0 00 31 1 1 0 0 00 00 0 0 0 0 00 4 00 0 0 0 0 0 00 0 0 00 0 00 0 0 0 0 00 00 0 0 0 0 00 4 63 02 1 0 0 0 26.5 H D Yellow Elephant BLOGGER(7H) YouTube(7H) LinkedIn(7H)
  • 53. WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 4 updates/week(1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 26 HArea Operated: Global India Headquarters: Bandra, Mumbai Atleast 2 updates/week (1H) Presence (1H) 5 GRAND TOTAL(100H) 7.5 7.5 5 20 11 0 0 0 00 11 0 0 0 0 00 11 0 0 0 0 00 00 0 0 0 0 00 31 1 0 0 0 10 00 0 0 0 0 00 4 00 0 0 0 0 0 00 0 0 00 0 00 0 0 0 0 00 00 0 0 0 0 00 4 00 00 0 0 0 0 26 H BLOGGER(7H) INDIAN PHARMA DIGITALHEALTH REPORT 2015 YouTube(7H) LinkedIn(7H)
  • 54. WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 4 updates/week(1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 25.5 HArea Operated: Global India Headquarters: Mumbai Central, Mumbai Atleast 2 updates/week (1H) Presence (1H) 5 GRAND TOTAL(100H) 25.5 H 7.5 0 0 7.5 21 0 0 0 0 10 11 0 0 0 0 00 11 0 0 0 0 00 11 0 0 0 0 00 51 1 1 1 1 00 00 0 0 0 0 00 4 00 0 0 0 0 0 00 0 0 00 0 00 0 0 0 0 00 00 0 0 0 0 00 4 83 12 1 0 1 D Yellow Elephant BLOGGER(7H) YouTube(7H) LinkedIn(7H)
  • 55. WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 4 updates/week(1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 24.5 HArea Operated: Global India Headquarters: Tumkur Road, Bengaluru Atleast 2 updates/week (1H) Presence (1H) 5 GRAND TOTAL(100H) 24.5 H 0 7.5 0 7.5 41 0 1 1 0 10 11 0 0 0 0 00 31 0 0 1 1 00 11 0 0 0 0 00 31 1 1 0 0 00 00 0 0 0 0 00 4 00 0 0 0 0 0 02 1 0 30 0 21 0 1 0 0 00 00 0 0 0 0 00 4 00 00 0 0 0 BLOGGER(7H) INDIAN PHARMA DIGITALHEALTH REPORT 2015 YouTube(7H) LinkedIn(7H)
  • 56. WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 4 updates/week(1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 23.5 HArea Operated: Global India Headquarters: Ahmedabad, Gujrat Atleast 2 updates/week (1H) Presence (1H) 5 GRAND TOTAL(100H) 23.5 H 0 7.5 5 12.5 11 0 0 0 00 00 0 0 0 0 00 11 0 0 0 0 00 11 0 0 0 0 00 41 1 1 0 1 00 41 0 0 0 1 11 4 00 0 0 0 0 0 00 0 0 00 0 00 0 0 0 0 00 00 0 0 0 0 00 4 00 00 0 0 0 0 D Yellow Elephant BLOGGER(7H) YouTube(7H) LinkedIn(7H)
  • 57. WEBSITE (20H) International page(7.5H) India centric page(7.5H) Cross device compatibility(5H) Total(H) FACEBOOK(7H) Page present (1H) Verified (1H) More than 10k likes(1H) More than 50k likes(1H) More than 7 updates/week(1H) Blog updates (1H) India centric page (1H) Total(H) Page present (1H) Total(H) TWITTER(7H) GOOGLE+(7H) More than 50k followers(1H) More than 70k views(1H) More than 3 update/week(1H) More than 7 updates/week(1H) More than 10k followers(1H) More than 30k views(1H) Verified (1H) More than 10k followers(1H) More than 50k followers(1H) More than 0.1M followers(1H) More than 3 tweets/day(1H) More than 7 tweets/day(1H) Page present (1H) Total(H) Page present (1H) Total(H) Subscribers more than 2k(1H) Atleast 1 update/ 2 weeks(1H) More than 3 updates/2week(1H) Viral content Career channel (1H) Subscribers more than 10k(1H) Page present (1H) More than 7k followers (1H) More than 4 updates/week(1H) More than 10 updates/week(1H) Blog updates/ Additional content(1H) Total(H) Company information update(1H) More than 30K followers(1H) Presence of 1 blog (1H) Atleast 2 updates/ week(1H) Integrated in the web(1H) Utility content(1H) India centric content (1H) Total(H) More than 1 blog (1H) More than 6 updates/week(1H) Presence (2H) Followers more than 70(1H) More than 2 slides shared (1H) More than 5 slides shared (1H) Total(H) Followers more than 30(1H) Followers more than 120(1H) SLIDESHARE(7H) Presence (2H) Followers more than 100(1H) INSTAGRAM(7H) Followers more than 500(1.5H) Updates more than 2/week(1.5H) Total(H) PINTEREST(7H) Number of boards more than 10(1H) Presence (1H) Number of boards more than 3(1H) Number of followers more than 200(1H) Number of followers more than 700(1H) Number of followers more than 1200(1H) Total(H) Verified (1H) VINE(7H) Atleast 2 updates/week(1H) Followers more than 500(1H) More than 2 updates/week(1H) Loops more than 1000(1H) Loops more than 5000(1H) Total(H) Followers more than 200(1H) APP(10H) Presence (3 H) HCP utility (1H) Research/Informative utility (1H) If rated more than 3 stars (1H) Total(H) Availability ( 3 H) Patient utility (1H) 22.5 HArea Operated: Global India Headquarters: Noida, Uttar Pradesh Atleast 2 updates/week (1H) Presence (1H) 5 GRAND TOTAL(100H) 0 7.5 0 7.5 11 0 0 0 00 11 0 0 0 0 00 11 0 0 0 0 00 11 0 0 0 0 00 41 1 1 0 1 00 00 0 0 0 0 00 4 00 0 0 0 0 0 00 0 0 00 0 00 0 0 0 0 00 00 0 0 0 0 00 4 73 02 0 1 1 0 22.5 H BLOGGER(7H) INDIAN PHARMA DIGITALHEALTH REPORT 2015 YouTube(7H) LinkedIn(7H)