1. Chantelle Brown

2. • Throughout the planning process of my music video I had
to ensure I followed the forms of existing music video's to
ensure my music video attracted the target audience and
to give me an idea of what to include for my music video.
The forms I had to use, develop and challenge
• Camera Work
• Mise En Scene
• Editing

3. In my music video I used a variety of camera work
throughout to make my music video more interesting and
appeal to my target audience. The camera work I used
throughout my music video was:
Movement
Angles
Shots

4. I used 3 different types of movement shots throughout my
music video, these were as displayed below. Throughout
my music video I could have used more of a variety of
movement shots, in which would have made my music
video more interesting to the target audience. Although all
or most of my filming shots were handheld, I could have
used a tripod to make some of my shots more steady ad
some of them were a little shaky in places. I could also
have used more pan and tilt shots as I only used a minimal
amount of those camera movements throughout my music
video. Other movements I could have also used within my
music video are dolly shots and tracking shots, these would
have made my camera movements more smooth and flow
through the scene more consistently. The camera angles I
did use worked well and effectively within my music video
and added more of a balance to the music video in which
attracts the target audience

5. • Pan (x2)
• Tilt (x1)
• Handheld (All/most of the shots)

6. How do the camera movements compare and contrast
to existing music videos?
The camera movements I used contrasts with other
existing music videos of my chosen genre as they tend to
use a variety of different camera movements throughout for
example dolly shots, steadicam and tracking shots,
whereas a wide range of my camera movements were
handheld. My music video movements compare to other
existing music videos as I used pan and tilt movements of
which have been used frequently in existing music videos
of this genre of which work effectively.

7. Throughout my music video I only used 2 types of camera
angles, these were high angle and straight on angles. The
reason I used these camera angles is because they make
the music video look interesting and appealing to my target
audience and work effectively within my music video.
Throughout my music video I could have used other
camera angles for example low angle shots and canted
angles shots which would have made the music video more
unique and interesting to the target audience, I could have
also used more of a variety of high angle shots as I only
used two. I used a wide range of straight camera angles
that were straight on within my music video in which
worked well and fit in with the genre of my music video and
helped visualize the artist and performer more throughout
the music video.

8. • High angle shots (x2)
• Straight on (x5)

9. How do the camera angles compare and contrast to
existing music videos?
The angles that I used in my music video are similar to
existing music videos of my chosen genre, as they tend to
use a variety of high angle shots and straight on shots
throughout the music videos. Looking back on my music
video I could have used a wider variety of camera angles
for example low angle shots, and canted angle shots which
would have made my music video more interesting and
gave me a more wider variety of camera angles throughout
the music video. However music videos of my genre don’t
tend to use canted angles that frequently.

10. Throughout my music video I used a wide range of camera
shots in order to make my music video more interesting
and appealing to the target audience. The shot types that I
used worked efficiently and effectively throughout the music
video and made the music video more intriguing to the
target audience rather than being one-shot type.
Throughout my music video I aimed to use wide range of
shot types to suit the genre of the music video and grasp a
wider audience.

11. • Close ups (x4)
• Wide angle shots (x6)
• Medium close ups (x5)

12. • Still shots (x3)
• Mid/Medium Shots (x4)
• Point of view (x2)

13. • Long shots (x6)
• 2 Shots (x10)
• Over the shoulder shots (x6)

14. • Transitions (Fade in/out) Cross dissolve
• Shot reverse shot
• Long take

15. Fade in/out – I used this transition for the end of my music
video.
Cross dissolve – one of the effects I used throughout my
music video was cross dissolve I used this effect because it
was unique, different and tied in with my music video

16. I used this effect within my music video to establish the
conservation between my performers within the music
video. The shot reserve shot effect worked well within my
music video and compares and contrasts to other music
videos. An example of where I used the shot reverse shot
in my music video is.

17. I used a long take within my music video near the start as I
used a cross dissolve effects to work the two shots in
together to create more of a story with the performers
within the music video. This would essentially attract the
target audience to the music video as they feel the story
behind the lyrics.

18. An effect I used on the music video was black and white
this effect has been used in other existing music videos
and the effect tied in with and related to the lyrics within my
music video. The effect I used worked well and would
attract the audience more to the music video as it’s not all
one colour contrast and looks unique to the music video.

19. •
•
•
•
Location
Costume and Make-up
Lighting
Props

20. A filming location is a place where some or all of a film or television
series is produced, in addition to or instead of using sets constructed
on a movie studio backlot or soundstage. In filmmaking, a location is
any place where a film crew will be filming actors and recording their
dialog. A location where dialog is not recorded may be considered as
a second unit photography site. Filmmakers often choose to shoot on
location because they believe that greater realism can be achieved in a
“real” place, however location shooting is also often motivated by the
film’s budget. The Filming locations I used throughout my music video
was Gloucester Park and The Media Room

21. Costume simply refers to the clothes that characters wear. Costume in
narrative cinema is used to signify character, or advertise particular
fashions, or to make clear distinctions between characters. Make up
and hairstyles establish time period, reveal character traits and signal
changes in character. I did not focus that much on make-up as it was
not a vital aspect of my music video. The costumes my performers
wore matches contrasted with my music video as they one wore orange
where as the main performer has aspects of red within her outfit

22. Throughout my music video the lighting was not an issue
when I was shooting in the park as it was daylight therefore
the lighting was on point and worked well however within
my shooting of the music video in the media room it was
very low key therefore when I edited it I brightened up the
lighting of the scene.

23. The props I used throughout my music video were photo’s
and a camera. I used the photo’s so my performer could
look back through at the memories of the times she spent
with her partner and to create a collage of the memories on
the floor in the park. I used the camera so it would
represent the performer capturing the memories of the
times she spent with her partner.

24. Throughout my music video I aimed to abide by Andrew
Goodwin’s seven music video conventions, this was to
ensure my music video appealed to my target audience,
and worked together to create a successful music video of
which would compare and contrast against existing music
videos. Certain aspects of Andrew Goodwin’s seven
conventions however did not suit the genre for my music
video therefore I did not use the convention.

25. The genre of my music video and the lyrics to the song did
not suit this convention and would not have worked for my
music video therefore I did not use this convention
throughout my music video. Existing music video that this
convention works for includes artists like: Rihanna, Miley
Cyrus and other various artists.

26. Throughout my music video I thought it was vital to ensure
that the music video contained this convention. This
because linking the lyrics to visuals would make my music
video attract and make sense to the target audience. An
example of where I related the Lyrics to the visuals in my
music video is…

27. Throughout my music video I aimed to ensure I used a
variety of close ups of both my performers (Narrative, and
Vocal). The reason for this is because close ups throughout
my music video would intrigue the target audience and
create a dominant character and allow the audience to
connect visually with both the performers. An example of
where I used close ups of throughout my music video are…

28. I did not used star iconography throughout my music video
as it did not fit the genre or the concept of my music video.
However music videos that have represented star
iconography and captured the audience well and worked
for throughout their music videos is Michael Jackson

29. Throughout my music video I aimed to ensure that I related
my music to visuals, this was to make sure my music video
was consistent, followed the conventions and forms of an
existing music video. In order to achieve this, I made sure I
changed the clip to the time of the music beat, aimed to
ensure the timing was right and the music video was on
queue.

30. I aimed to ensure the genre of my song compared and
contrasted with other existing music videos of genre. The
genre that I chose for my music magazine is pop/indie; this
is because Taylor Swift Red is not a usual pop genre song
however it does follow similarities of both indie and pop
forms and conventions.

31. Throughout the planning stages of producing my music video, I had
various influences from various existing music videos that helped me
process my ideas and innovations.
Cimorelli – Made in America – because the video’s a fun, lively music
video which works well and suits the audience, the camera angles are
represented well the video influences me to use similar features and its
a mixture of performance and narriative.
http://www.youtube.com/watch?v=8UDknCNL8aI
Union J – Carry you – because it a well thought out music video it uses
good use of camera angles and the performers embrace the music
video and have fun which is what I want to create in my music video.
http://www.youtube.com/watch?v=GEEYhzaeNus
Demi Lovato – Give your heart a break – Because the music video uses
a good use of camera angles, shot types which I could incorporate into
my music video and it follows a goo storyline and concept
http://www.youtube.com/watch?v=1zfzka5VwRc

32. Throughout my music video I have not broken or attempted
to challenge any of the conventions my reason for this is
because I was aiming to promote my music video at a
much wider audience range rather than a niche audience.
The breaking of music video conventions can divide an
audience from your music video as some people like the
breaking of conventions and are intrigued whereas others
may not appeal to this type of music video. Some artists
that have broken the conventions of a music video are for
example
http://www.youtube.com/watch?v=EVBsypHzF3U