Personal Information
Organización/Lugar de trabajo
Washington, DC United States
Ocupación
Brand Strategist
Sector
Advertising / Marketing / PR
Sitio web
sgottschling.tumblr.com
Acerca de
For a glimpse into the ways I think about branding, check out my Slideshare presentations at http://slidesha.re/stevegottsch or my blog at http://sgottschling.tumblr.com
My favorite brands are the ones that understand their audience’s culture – their values, their aspirations – and respond to that culture with a point of view so alluring that folks can’t help but see the brand as part of their identities.
Previous clients include T. Rowe Price and Inova Children's Hospital. I have also performed research on the ways economic and social shifts have upended traditional notions of masculinity and the resulting implications for brands.
If you want to collaborate on a project or ...
Etiquetas
yogurt
social media
yoplait
stonyfield
fage
brand strategy
social media strategy
fairfax
northern virginia
children
strategic planning
hospital
marketing and advertising
brand
Ver más
Presentaciones
(2)Recomendaciones
(19)What is a great digital creative brief
Julian Cole
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Hace 11 años
Digital Strategy Toolbox
Julian Cole
•
Hace 11 años
6 steps to creating a Social Media Strategy
Julian Cole
•
Hace 11 años
a useful guide to the brand utility - 2014 version
Ingmar de Lange
•
Hace 10 años
The Anatomy Of A Modern Marketer
Craig Pladson
•
Hace 10 años
A COMPLETE GUIDE TO COMMERCIAL SEMIOTICS: How To Use Semiotics In Marketing To Unlock Hidden Potential Of Your Brand.
Dr. Martina Olbert
•
Hace 10 años
Crap. The Content Marketing Deluge.
Velocity Partners
•
Hace 11 años
Digital Strategy 101
Bud Caddell
•
Hace 10 años
Structuring Content, Restructuring Organizations - CS Forum 2012
Sara Wachter-Boettcher
•
Hace 11 años
Build Systems, Not Stuff
Abby Covert
•
Hace 11 años
How to measure effectiveness
Mr President
•
Hace 13 años
What is Digital Strategy?
Julian Cole
•
Hace 11 años
ideas idea ideas: strategy talk with MAS
Heidi Hackemer
•
Hace 13 años
A Hunter's Guide To BS-Free Insights
Tom Morton
•
Hace 11 años
The New Multi-screen World
azizhaddad
•
Hace 11 años
Social Business for Complex Organizations
Edelman Digital
•
Hace 11 años
Strawberry Frog Cannes Workshop 2011
Heather LeFevre
•
Hace 12 años
Molecular Brand 2
Torsten Henning Hensel
•
Hace 14 años
The Molecular Brand
Torsten Henning Hensel
•
Hace 14 años
Personal Information
Organización/Lugar de trabajo
Washington, DC United States
Ocupación
Brand Strategist
Sector
Advertising / Marketing / PR
Sitio web
sgottschling.tumblr.com
Acerca de
For a glimpse into the ways I think about branding, check out my Slideshare presentations at http://slidesha.re/stevegottsch or my blog at http://sgottschling.tumblr.com
My favorite brands are the ones that understand their audience’s culture – their values, their aspirations – and respond to that culture with a point of view so alluring that folks can’t help but see the brand as part of their identities.
Previous clients include T. Rowe Price and Inova Children's Hospital. I have also performed research on the ways economic and social shifts have upended traditional notions of masculinity and the resulting implications for brands.
If you want to collaborate on a project or ...
Etiquetas
yogurt
social media
yoplait
stonyfield
fage
brand strategy
social media strategy
fairfax
northern virginia
children
strategic planning
hospital
marketing and advertising
brand
Ver más