PERSONAL BRAND EXPLORATION
Chance Papas
Project & Portfolio I: Week 1
4-05-21

My number one passion in the world is sports, I
enjoy football and MMA primarily. My dream
would be to talk on a podcast or host a talkshow
for a living specifically about football and MMA. I
am very capable of working under high stress
situations. I’ve been cooking for 6 years at
various levels ranging from fast food to country
clubs. After giving cooking a try I decided to
enroll myself into Full Sail University for Sports
Marketing and Media to pursue a dream in the
sports industry.
IDENTITY

PROFESSION
Potential Job Titles:
• Marketing Manager
• Social Media Specialist
• Partnership Activation Assistant
Entertainer Archetype: Creating
innovative and entertaining
marketing and advertisement plans
by featuring various trends.
Designing projects to peak interest
of those who do and don’t watch
football and/or MMA by using the
most updated trends.
Digital Marketing for Professional and Collegiate
Football Teams
Picture Relevant
to Your Industry
Goes Here

• DEMOGRAPHICS: Ages 35 to 60,
Predominantly Male, White, and
Married, College Educated,
Located in Pittsburgh, PA.
• PSYCHOGRAPHICS:Life long
Steeler fans, enjoys watching the
games, enjoys to travel due to
work, not social active online.
• IDEAL AUDIENCE MEMBERS:
(Pittsburgh Steelers) Tony Quatrini
Director of Marketing, (Pittsburgh
Steelers) Rick Giugliano Marketing
Coordinator, (Pittsburgh Steelers)
Wodarek Entertainment/ Marketing
Manager
Recruiters & Hiring Managers at NFL, Pittsburgh Steelers,
NCAA, and the UFC
TARGET AUDIENCE

GOALS
Short Term: (Immediately After Graduation, 2022)
• Land an Internship/entree-level job within the Pittsburgh
Steelers Organization.
‣ Reach out and connect with 10 team members of
the Pittsburgh Steelers by December of 2022
Mid Term: (2030)
• Gain a promotion that allows me to lead a digital
marketing campaign to combat the reduced ticket sales
from Covid-19
‣ Increase Ticket sales by 20% more than sales prior
to Covid-19.
Long Term: (2045)
• Establish a positive reputation in the NFL and begin my
career as a Sports Analyst
‣ Have 1,000 connections on LinkedIn, complete
several digital marketing campaigns to assist the
Steelers in, audience reach, ticket sales, and team
perception.

SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adobe Creative Suite. 55%
Marketing Research 70%
Public Speaking 85%
Complex Problem Solving 77%
SOFT
HARD
WordPress CMS 20%
Storytelling on Social Media 35%
Time Management 50%
Public Speaking 85%
SOFT
HARD

I assist in the road back to normal after
Covid-19 by increasing audience reach and
ticket/merchandise sales through
entertaining and captivating content.
PROMISE

CREDENTIALS
Work Experience:
• 6 years at the Chartiers Country Club-
Line Cook- Food service worker
Education:
• Parkway West CTC- Hospitality and
Tourism
• Sports Marketing and Media, B.S., Full Sail University (Exp. 2022)
Volunteer Work:
• Volunteer at Parkway West CTC
• Fish Fries at locale church
Picture Relevant
to Your Industry
Goes Here

COMPETITION
Alex Popoff
Industry Experience:
• 0 Years
Education:
• Fullsail Student
• AMMPA
• Florida SouthWestern State College
• Community College of the Airforce
Leadership Experience:
• AirForce
• Marketing Director for Accugentix
• VP for Buds For Vets
Skills and Proficiencies:
• Product Marketing
• Market Research
• Brand Design
Chance Papas
Overall Online Presence:
• Over 500 connections, custom banner, custom
headshot, active social media but is hard to find,
LinkedIn link customized.
• Grade: Average 65/100
HEADSHOT
Industry Experience:
• 0 Years
Education:
• Parkway CTC
• Fullsail Student
Leadership Experience:
• First-Line Cook
• Top Cook at Parkway CTC
Skills and Proficiencies:
• Great Speaker
• Problem-solving skills
• Great at working with others
Overall Online Presence:
• 0 Connections, No LinkedIn customizations or photo.
• Grade: Poor 20/100

COMPETITION
Chance Papas HEADSHOT
Industry Experience:
• 0 Years
Education:
• Parkway CTC
• Fullsail Student
Leadership Experience:
• First-Line Cook
• Top Cook at Parkway CTC
Skills and Proficiencies:
• Great Speaker
• Problem-solving skills
• Great at working with others
Overall Online Presence:
• 0 Connections, No LinkedIn customizations or photo.
• Grade: Poor 20/100
FIRST LAST NAME
Noteworthy Experience:
• SVP, Innovation & Business Development for ESPN
• SVP, Global Franchise Strategy & Planning for Disney
Parks
HEADSHOT
Industry Experience:
• 20+ years
Education:
• Stanford University Law School
Skills and Proficiencies:
• Digital Media
• Strategic Partnerships
• Product Management
Overall Online Presence:
• 500+, Custom banner and professional headshot.Goes
over all areas of expertise, all prior employment and all
schooling attended. Linkedin URL is custom.
• Grade: Superior 100/100

BRAND POSITION
For Steeler fans, I provide a well rounded
employee that is ready to learn and preform to the
best of my abilities. I am very passionate about
sports and want to direct that passion to the
Pittsburgh Steelers Organization.

NETWORKING &
MARKETING
Industry Events & Organizations
• Digital Summit Series
‣ 2021 Virtual/ Hosted
• True Influence Spring Summit
‣ 04/14/2021 Virtual
• Maicon
‣ 09/15-16/2021 Marketing Artificial Intelligence Institution
Digital Marketing
• Primary Content: Various videos and photos posted to
Instagram and Youtube pertaining to football. Podcast format
averaging about 20 to 30 minus episodes at least once a
week. Would interview and invite players, staff, and analysts
occasionally.
• Primary Tools: Youtube and Instagram- Advertise episodes
by posting clips and photos to Instagram. For videos that are
a big deal ,such as guest stars, post a trailer to YouTube to
introduce the guest.
• Website: Full Sail digital portfolio to sho school projects, blog
posts, related videos and content, and my own content to
showcase my skills in the marketing field as well as my
analysis of football
Picture of You
Goes Here

PROFESSIONAL DEVELOPMENT
Mentor
• Seeking former NFL players and executives with at
least 10 to 15 years experience with family values and a
great professional attitude.
Formal Education
• Full Sail graduate in Sports Marketing and Media exp.
2022
Technical Skills
• Adobe Suite courses on photoshop and premiere Jan
2022
• Wordpress training through LinkedIn learning, Dec 2022
• Market Research strategy training, May 2023
Soft Skills
• Public Speaking Strategies through LinkedIn learning
Nov. 2021
• Writing principles through LinkedIn learning July. 2021
•

Chance Papas
You know as a fan, something I’ve noticed
is that it seems less and less people wear
jerseys now. The thing is I think I can help you
with that, I currently market for players and
companies sports merchandise. As a matter of a fact I recently
deployed a marketing campaign for a the Country Club I work for that
has increased members positive response towards the kitchen staff as
well as increased the amount of funding the members provide for the
club. Members often ask how we can afford all the new equipment
we’ve gotten and I tell them all about my campaign.
“

REFERENCES
Details report FOR: 11-1021.00 - general and operations
managers. (n.d.). Retrieved April 10, 2021, from https://
www.onetonline.org/link/details/11-1021.00
Details report FOR: 11-2021.00 - marketing managers. (n.d.).
Retrieved April 10, 2021, from https://www.onetonline.org/
link/details/11-2021.00
Entry level Marketing Associate - "sports Minded" job in
Gaithersburg, MD at rogue marketing. (n.d.). Retrieved
April 10, 2021, from https://www.ziprecruiter.com/jobs/
rogue-marketing-407588f2/entry-level-marketing-
associate-sports-minded-fe3ab837?lvk=_yTdrcl-
FY1tmSlxLDKU2g.--Lzm8uuqek
Serving sports fans. anytime. anywhere. (n.d.). Retrieved April
10, 2021, from https://www.espn.com/
Sr. manager, marketing - espn+ job in New York, NY at Walt
Disney. (n.d.). Retrieved April 10, 2021, from https://
www.ziprecruiter.com/ojob/
e5c2ce7742be5e2dcb076cd86b660d1f?
lvk=yrxlfFsCDjPCOxn2unJunQ.--LzFDKtC7w
Summary report for: 27-3023.00 - News Analysts, reporters, and
journalists. (n.d.). Retrieved April 10, 2021, from https://
www.onetonline.org/link/summary/27-3023.00
Pittsburgh Steelers. (2021, February 4). NFL Draft | Pittsburgh
Steelers - Steelers.com. Steelers. https://
www.steelers.com/