Every business needs to work on their client-business relationships in order to connect better with the prospects and turn them into customers. Gone are the spray-and-pray days when you could simply shoot off emails to your prospects at random times and expect one of them to coax them into buying. To avoid sending such horrible follow-up emails- and being strapped for time is not even an excuse – I present to you some unique strategies to come up with a valuable email that can be used with better results. Check out the following presentation to learn about these techniques. For more information, visit: http://www.markettantra.com/sales-follow-up-emails-that-are-so-bad-they-stink

2. We have all done it!

3. We’re desperate to hit quota.

4. We’re desperate to hit quota.
We’re pining for that extra commission.

5. We’re desperate to hit quota.
We’re pining for that extra commission.
We’re lost on how to reconnect prospects.

6. So we send the stinking “Just Checking In” email.

7. So we send the stinking “Just Checking In” email.
But this is selfish!

8. Let’s see why:
Just Checking In Emails:
Email Type
1.Used by a sales representative who is trying to get in touch with a prospect and book a call.
2.A desperate attempt to say, “Hey! I am still around in case you are still interested in doing some
business with me
Synonyms
Lazy, asleep on the job, interruptive, disturbing, annoying

9. “Prospects have to be convinced
that your company understands them
and their challenges and cares about
addressing his concerns before they
can buy from you”

10. Let’s see why this
email actually stinks
and for all purposes,
is useless!

11. 1
1
Completely generic opening. No hint of
personalization or relationship with the
prospect.

12. 1
1
Completely generic opening. No hint of
personalization or relationship with the
prospect.
2
2
You clearly admit that you are
checking in simply for the sake of
checking-in and have no value to add!

13. 1
1
Completely generic opening. No hint of
personalization or relationship with the
prospect.
2
2
You clearly admit that you are
checking in simply for the sake of
checking-in and have no value to add!
3
3
You are asking the prospect for
information rather than providing him with
some useful information of your own.

14. 1
1
Completely generic opening. No hint of
personalization or relationship with the
prospect.
2
2
You clearly admit that you are
checking in simply for the sake of
checking-in and have no value to add!
3
3
You are asking the prospect for
information rather than providing him with
some useful information of your own.
4
4
You finally end with an all too generic Call-
To-Action, rather than providing him with
a specific next step.

15. So, what are you
really supposed to do?

16. There are three ways in which
you can improve the quality of
these mails
GOOGLE ALERTS LINKEDIN GROUPS EMAIL ALERTS - CRM

17. Set up a Google Alert

18. Set up a Google Alert
Set a custom Google Alert for your prospect's
company name, competition, and industry keywords.
That way, Google will search the web and instantly
email alert you when new content on the web
matches your search.
You can then use this trigger event to customize your
follow up email with a focus on the actual prospect.

19. Engage in LinkedIn Groups

20. Find a LinkedIn Group that discusses the industry
your prospect is a part of.
You'll find niche groups sharing niche content for your
prospect's niche industry.
That provides you with an actual reason to follow up
with your prospect.
Engage in LinkedIn Groups

21. “Salespeople need to use their LinkedIn
accounts as a resource, and not a resume.
Internally at LinkedIn, we call that 'Resume to
Reputation.' It’s really about the transformation
in how you use your online persona, building
your reputation and becoming that brand that
draws people in.”
Koka Sexton – Senior Social Marketing Manager, LinkedIN

22. Use An Email Tracker

23. Rather than checking-in arbitrarily, use a tool to track
when your prospect is actually opening and/or
clicking your email.
That way, if you see a prospect you talked to three
weeks ago is suddenly clicking on the resources you
sent, you can follow up with additional information
relevant to what they're clicking on.
Use An Email Tracker

24. Alright!
Let’s take a look at an
improved follow-up email now

25. 1
1
Personalized opening that is specific to
the prospects interests. That gets him
hooked on right away.

26. 1
1
Personalized opening that is specific to
the prospects interests. That gets him
hooked on right away.
2
2
A direct link to a valuable resource for
the prospect to check out and learn
more about.

27. 1
1
Personalized opening that is specific to
the prospects interests. That gets him
hooked on right away.
2
2
A direct link to a valuable resource for
the prospect to check out and learn
more about.
3
3
A clear reasoning for your email that is
also tied to the prospect’s business
goals.

28. 1
1
Personalized opening that is specific to
the prospects interests. That gets him
hooked on right away.
2
2
A direct link to a valuable resource for
the prospect to check out and learn
more about.
3
3
A clear reasoning for your email that is
also tied to the prospect’s business
goals.
4
4
A clear next step that focuses on you
helping the prospect and not the other
way around.

29. Better, right?
Try and think about every
such mail that you have been
sending out and identify the
room for improvement

30. Thank You!