Franklin_Chantavia_BEM_PB1_2023-AUGUST-2.pptx

PERSONAL BRAND EXPLORATION
Chantavia Franklin
Project & Portfolio I: Week 1
August 4, 2023
I am delighted to introduce myself—an individual
nurtured amid the vibrant landscapes of San Diego,
CA. My lifelong passion for music and the intricate
world of artistry was kindled in my earliest years. As
early as the tender age of 3, I embarked on my
journey of stage performances, gracing diverse events
with my presence.
Throughout the passage of time, my affection for the
realm of music evolved into a profound appreciation
for artist management. Guided by an innate inclination,
I found myself fervently engaged in cultivating artists
and fostering the growth of their talents. My mission
has consistently revolved around nurturing their
potential, facilitating their evolution into the epitome of
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles:
• Public Relations Manager
• Artist Relations
• Artist Development
Royalty Archetype -I exude
confidence and charisma, which can
inspire and motivate artists to reach
their full potential. I lead by example
and set high standards for artistic
excellence.
Artist Development for Entertainment Industry
Picture Relevant
to Your Industry
Goes Here
[Music Management Companies]
TARGET AUDIENCE
Perry Owens
Outreach Plan:
• I will research the job skills and requirements desired
for the position.
• I am going to reach out to Perry Owens by FaceBook
and LinkedIn
• I will followup with Perry Owens within the first three
days following my initial contact.
PROFILE
PICTURE CEO at Perry B Records
Candace Rodney
Outreach Plan:
• I will research the job skills and requirements desired
for the position.
• I am going to reach out to Candace Rodney by
FaceBook and LinkedIn
• I will followup with Candace Rodney within the first
three days following my initial contact.
PROFILE
PICTURE EVP at Dreamville Records
Derrick Okolie
Outreach Plan:
• I will research the job skills and requirements desired
for the position.
• I am going to reach out to Derrick Okolie by FaceBook
and LinkedIn
• I will followup with Derrick Okolie within the first three
days following my initial contact.
PROFILE
PICTURE
VP Marketing at Dreamville
GOALS
Short Term: (Immediately After Graduation, 2025)
• Land an entry level position as an Artist Development
Manager at PB Records by October 31, 2025
Mid Term: (2027)
• Become the Artist Development Director at
Dreamville Records by October 31, 2027.
Long Term: (2030)
• Start my own Artist Development Company and
Record label, where I can develop and sign artist to
my own label by October 31, 2030.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Artist Development
SOFT
HARD
Novice / Adept / Expert
Social Media Management Novice / Adept / Expert
Communication Novice / Adept / Expert
Administrative Support Novice / Adept / Expert
Booking Software
SOFT
HARD
Novice / Adept / Expert
Negotiation Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Public Relations Skills Novice / Adept / Expert
I help Artists to strategize their growth and
success in the music industry by helping
artists define their artistic vision and
establish realistic milestones to measure
their progress,
by guiding artists throughout their career
journey and providing support.
PROMISE
CREDENTIALS
Work Experience:
• Administrative Assistant II, Wordpress
SME, Staff Developer Support at AVID
• Financial Analyst at San Diego County
Credit
Education:
• Entertainment Business, B.S., Full Sail University (Exp. 2025)
Leadership Roles:
• Wordpress SME
• Staff Developer Support
• Schedule Manager
Picture Relevant
to Your Industry
Goes Here
COMPETITION
Ebonie Ward
Industry Experience:
• Manages Future, Gunna and Flo Milli
Education:
• Mass Communication Degree from Albany State
College
• M.B.A from Troy University
Leadership Experience:
• Ward is a partner at Emagen Entertainment Group
• Management- CEO at 11th&Co.
Skills and Proficiencies:
• Apparel- 9 endorsements
• Art - 4 endorsements
• Fashion- 13 endorsements
• Music- 5 endorsements
• Footwear- 2 endorsements
Chantavia Franklin
Overall Online Presence:
• Ebonie Ward has 308 followers. Her banner image is
not customized, however she has a professional
headshot? Ward has an extensive profile that is full of
her achievements. She has been published in several
articles, including Variety and Billboard
• Grade: Superior - 90 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Artist Manager Assistant
Education:
• Currently in College
Leadership Experience:
• Staff Developer Support
• Wordpress SME
Skills and Proficiencies:
• Microsoft Office- 1endorsements
• Management - 1 endorsements
• Customer Service - 1 endorsements
Overall Online Presence:
• I have 61 connections and my banner image is basic
but customized. My headshot is not as professional as I
would like. My profile could be more detailed and I have
no published articles. I am active on other social
medias but it does not represent my personal brand. My
LinkedIn URL is customized?
• Grade: Poor- 30 out of 100
Caption
COMPETITION
Kevin Lee
Noteworthy Experience:
• Business Owner- Meezy Entertainment LLC
Chantavia Franklin
HEADSHOT HEADSHOT
Industry Experience:
• Manager of 21 savage,Kid Hazel,
Slaughter Gang, Owner Meezy
entertainment LLC
Education:
• Business Administration and Management- Georgia
Piedmont Technical College
Skills and Proficiencies:
• Marketing- 0 endorsements
• Problem Solving- 0 endorsements
• Management - 0 endorsements
• Critical Thinking- 0 endorsements
• Social Media Marketing- 0 endorsemets
Overall Online Presence:
• Justin “Meezy” Williams has 97 Connections. The
banner image is customized but below average. There
is not a professional headshot. His profile is detailed,
and no published. Williams is active on other social
media. His LinkedIn URL is customized.
• Grade: Average, 85 out of 100
Industry Experience:
• Artist Manager Assistant
Education:
• Currently in College
Leadership Experience:
• Staff Developer Support
• Wordpress SME
Skills and Proficiencies:
• Microsoft Office- 1endorsements
• Managment - 1 endorsements
• Customer Service - 1 endorsements
Overall Online Presence:
• I have 61 connections and my banner image is basic
but customized. My headshot is not as professional as I
would like. My profile could be more detailed and I have
no published articles. I am active on other social
medias but it does not represent my personal brand. My
LinkedIn URL is customized?
• Grade: Poor- 30 out of 100
BRAND POSITION
For music artists who are looking to curate a
personalized road map to success, I provide
personalized guidance, resources and support to
help navigate the ever-evolving entertainment
landscape, unlock opportunities for exposure,
collaborations, and career advancement.
“NICKNAME?”
NETWORKING &
MARKETING
Industry Events & Organizations
• Music Biz 2024 Annual Conference
‣ May 13-16, 2024 | JW Marriott Nashville
• The NAMM Show
‣ January 25-28, 2024 | The Anaheim Convention Center
• MMFUS-Music Managers Forum
‣ Online platform to enhance, reinforce expertise and
professionalism of music managers
Digital Marketing
• Primary Content: I will create and publish content that shows
artist the life they can live if they are represented properly. I
want artists to have more control over the success of their
own careers.
• Primary Tools: I will be using Instagram, Facebook and
YouTube as my online tools to promote my content. I will use
AI automation to post my content 3 times per week.
• Website: I will continue to update my digital portfolio site with
new content moving forward, to help build my brand
awareness online.
Picture of You
Goes Here
PROFESSIONAL DEVELOPMENT
Mentor
• I want a mentor that is the same brand archetype as
myself. My mentor will have years of experience in the
industry, lhave high standards and love lux living. I will
have a mentor by July 2025.
Formal Education
• Bachelors- Business Entertainment- 2025
Technical Skills
• I will improve negotiating skills - LinkedIn Learning
online, October 2023
• I will increase my knowledge on building personal
Brands by enrolling in Cornell University , June 2025
• I will improve my knowledge of current booking software
watching LinkedIn tutorials- January 2024
Soft Skills
• Improve communication skills by taking courses on
Coursera, April 2024
• I will develop personal relations skills by taking free
online courses on Skillshare- July 2024
• I will strengthen my administrative support skills by
taking online courses on LinkedIn Learning- July 2024
Chantavia Franklin
Did you know that the music industry can be incredibly challenging for artists to
navigate? Well, what I do is create tailor-made strategies cater to the individual needs
and aspirations of each artist, ensuring their artistic journey remains authentic, rewarding
and transforming visions into a captivating reality. In fact, according to (Beats, Rhymes &
Lists, 2021), an artist manager is a vital part of an artists development, essentially by
allowing artists to concentrate on creating quality music, while management deals with
the rest of the process.
Picture of You
Goes Here
REFERENCES
1. Beats Rhymes Lists. (n.d.). Key People Independent
Artists Need to Have in Their Team. Retrieved from
http://beats-rhymes-lists.com/independent-artists/key-
people-independent-artists-need-to-have-in-their-
team/#:~:text=While most independent artists do,the
rest of the process.
2. Music Business Association. (2021, July 1). Events.
Retrieved from https://musicbiz.org/events/
3. One37PM. (n.d.). Hip-Hop Managers: The 15 Most
Powerful Hip-Hop Managers Right Now. Retrieved
from https://www.one37pm.com/music/hip-hop-
managers
4. O*NET OnLine. (n.d.). Summary Report for: 13-
1011.00 - Agents and Business Managers of Artists,
Performers, and Athletes. Retrieved from
https://www.onetonline.org/link/summary/13-1011.00
5. LinkedIn. (n.d.). Search results for "dreamville
records." Retrieved from
https://www.linkedin.com/search/results/all/?keywords
=dreamville%20records&origin=TYPEAHEAD_HISTO
RY&searchId=1a75cfc9-cfa8-4cc0-8c6a-
4a0aa98fea38&sid=Efk
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Franklin_Chantavia_BEM_PB1_2023-AUGUST-2.pptx

  • 1. PERSONAL BRAND EXPLORATION Chantavia Franklin Project & Portfolio I: Week 1 August 4, 2023
  • 2. I am delighted to introduce myself—an individual nurtured amid the vibrant landscapes of San Diego, CA. My lifelong passion for music and the intricate world of artistry was kindled in my earliest years. As early as the tender age of 3, I embarked on my journey of stage performances, gracing diverse events with my presence. Throughout the passage of time, my affection for the realm of music evolved into a profound appreciation for artist management. Guided by an innate inclination, I found myself fervently engaged in cultivating artists and fostering the growth of their talents. My mission has consistently revolved around nurturing their potential, facilitating their evolution into the epitome of IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles: • Public Relations Manager • Artist Relations • Artist Development Royalty Archetype -I exude confidence and charisma, which can inspire and motivate artists to reach their full potential. I lead by example and set high standards for artistic excellence. Artist Development for Entertainment Industry Picture Relevant to Your Industry Goes Here
  • 4. [Music Management Companies] TARGET AUDIENCE Perry Owens Outreach Plan: • I will research the job skills and requirements desired for the position. • I am going to reach out to Perry Owens by FaceBook and LinkedIn • I will followup with Perry Owens within the first three days following my initial contact. PROFILE PICTURE CEO at Perry B Records Candace Rodney Outreach Plan: • I will research the job skills and requirements desired for the position. • I am going to reach out to Candace Rodney by FaceBook and LinkedIn • I will followup with Candace Rodney within the first three days following my initial contact. PROFILE PICTURE EVP at Dreamville Records Derrick Okolie Outreach Plan: • I will research the job skills and requirements desired for the position. • I am going to reach out to Derrick Okolie by FaceBook and LinkedIn • I will followup with Derrick Okolie within the first three days following my initial contact. PROFILE PICTURE VP Marketing at Dreamville
  • 5. GOALS Short Term: (Immediately After Graduation, 2025) • Land an entry level position as an Artist Development Manager at PB Records by October 31, 2025 Mid Term: (2027) • Become the Artist Development Director at Dreamville Records by October 31, 2027. Long Term: (2030) • Start my own Artist Development Company and Record label, where I can develop and sign artist to my own label by October 31, 2030.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Artist Development SOFT HARD Novice / Adept / Expert Social Media Management Novice / Adept / Expert Communication Novice / Adept / Expert Administrative Support Novice / Adept / Expert Booking Software SOFT HARD Novice / Adept / Expert Negotiation Novice / Adept / Expert Critical Thinking Novice / Adept / Expert Public Relations Skills Novice / Adept / Expert
  • 7. I help Artists to strategize their growth and success in the music industry by helping artists define their artistic vision and establish realistic milestones to measure their progress, by guiding artists throughout their career journey and providing support. PROMISE
  • 8. CREDENTIALS Work Experience: • Administrative Assistant II, Wordpress SME, Staff Developer Support at AVID • Financial Analyst at San Diego County Credit Education: • Entertainment Business, B.S., Full Sail University (Exp. 2025) Leadership Roles: • Wordpress SME • Staff Developer Support • Schedule Manager Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Ebonie Ward Industry Experience: • Manages Future, Gunna and Flo Milli Education: • Mass Communication Degree from Albany State College • M.B.A from Troy University Leadership Experience: • Ward is a partner at Emagen Entertainment Group • Management- CEO at 11th&Co. Skills and Proficiencies: • Apparel- 9 endorsements • Art - 4 endorsements • Fashion- 13 endorsements • Music- 5 endorsements • Footwear- 2 endorsements Chantavia Franklin Overall Online Presence: • Ebonie Ward has 308 followers. Her banner image is not customized, however she has a professional headshot? Ward has an extensive profile that is full of her achievements. She has been published in several articles, including Variety and Billboard • Grade: Superior - 90 out of 100 HEADSHOT HEADSHOT Industry Experience: • Artist Manager Assistant Education: • Currently in College Leadership Experience: • Staff Developer Support • Wordpress SME Skills and Proficiencies: • Microsoft Office- 1endorsements • Management - 1 endorsements • Customer Service - 1 endorsements Overall Online Presence: • I have 61 connections and my banner image is basic but customized. My headshot is not as professional as I would like. My profile could be more detailed and I have no published articles. I am active on other social medias but it does not represent my personal brand. My LinkedIn URL is customized? • Grade: Poor- 30 out of 100 Caption
  • 10. COMPETITION Kevin Lee Noteworthy Experience: • Business Owner- Meezy Entertainment LLC Chantavia Franklin HEADSHOT HEADSHOT Industry Experience: • Manager of 21 savage,Kid Hazel, Slaughter Gang, Owner Meezy entertainment LLC Education: • Business Administration and Management- Georgia Piedmont Technical College Skills and Proficiencies: • Marketing- 0 endorsements • Problem Solving- 0 endorsements • Management - 0 endorsements • Critical Thinking- 0 endorsements • Social Media Marketing- 0 endorsemets Overall Online Presence: • Justin “Meezy” Williams has 97 Connections. The banner image is customized but below average. There is not a professional headshot. His profile is detailed, and no published. Williams is active on other social media. His LinkedIn URL is customized. • Grade: Average, 85 out of 100 Industry Experience: • Artist Manager Assistant Education: • Currently in College Leadership Experience: • Staff Developer Support • Wordpress SME Skills and Proficiencies: • Microsoft Office- 1endorsements • Managment - 1 endorsements • Customer Service - 1 endorsements Overall Online Presence: • I have 61 connections and my banner image is basic but customized. My headshot is not as professional as I would like. My profile could be more detailed and I have no published articles. I am active on other social medias but it does not represent my personal brand. My LinkedIn URL is customized? • Grade: Poor- 30 out of 100
  • 11. BRAND POSITION For music artists who are looking to curate a personalized road map to success, I provide personalized guidance, resources and support to help navigate the ever-evolving entertainment landscape, unlock opportunities for exposure, collaborations, and career advancement. “NICKNAME?”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Music Biz 2024 Annual Conference ‣ May 13-16, 2024 | JW Marriott Nashville • The NAMM Show ‣ January 25-28, 2024 | The Anaheim Convention Center • MMFUS-Music Managers Forum ‣ Online platform to enhance, reinforce expertise and professionalism of music managers Digital Marketing • Primary Content: I will create and publish content that shows artist the life they can live if they are represented properly. I want artists to have more control over the success of their own careers. • Primary Tools: I will be using Instagram, Facebook and YouTube as my online tools to promote my content. I will use AI automation to post my content 3 times per week. • Website: I will continue to update my digital portfolio site with new content moving forward, to help build my brand awareness online. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I want a mentor that is the same brand archetype as myself. My mentor will have years of experience in the industry, lhave high standards and love lux living. I will have a mentor by July 2025. Formal Education • Bachelors- Business Entertainment- 2025 Technical Skills • I will improve negotiating skills - LinkedIn Learning online, October 2023 • I will increase my knowledge on building personal Brands by enrolling in Cornell University , June 2025 • I will improve my knowledge of current booking software watching LinkedIn tutorials- January 2024 Soft Skills • Improve communication skills by taking courses on Coursera, April 2024 • I will develop personal relations skills by taking free online courses on Skillshare- July 2024 • I will strengthen my administrative support skills by taking online courses on LinkedIn Learning- July 2024
  • 14. Chantavia Franklin Did you know that the music industry can be incredibly challenging for artists to navigate? Well, what I do is create tailor-made strategies cater to the individual needs and aspirations of each artist, ensuring their artistic journey remains authentic, rewarding and transforming visions into a captivating reality. In fact, according to (Beats, Rhymes & Lists, 2021), an artist manager is a vital part of an artists development, essentially by allowing artists to concentrate on creating quality music, while management deals with the rest of the process. Picture of You Goes Here
  • 15. REFERENCES 1. Beats Rhymes Lists. (n.d.). Key People Independent Artists Need to Have in Their Team. Retrieved from http://beats-rhymes-lists.com/independent-artists/key- people-independent-artists-need-to-have-in-their- team/#:~:text=While most independent artists do,the rest of the process. 2. Music Business Association. (2021, July 1). Events. Retrieved from https://musicbiz.org/events/ 3. One37PM. (n.d.). Hip-Hop Managers: The 15 Most Powerful Hip-Hop Managers Right Now. Retrieved from https://www.one37pm.com/music/hip-hop- managers 4. O*NET OnLine. (n.d.). Summary Report for: 13- 1011.00 - Agents and Business Managers of Artists, Performers, and Athletes. Retrieved from https://www.onetonline.org/link/summary/13-1011.00 5. LinkedIn. (n.d.). Search results for "dreamville records." Retrieved from https://www.linkedin.com/search/results/all/?keywords =dreamville%20records&origin=TYPEAHEAD_HISTO RY&searchId=1a75cfc9-cfa8-4cc0-8c6a- 4a0aa98fea38&sid=Efk

Notas del editor

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.