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Building digital into your DNA
Olly Arber
Director of communications, Nesta
Source: Optimal Workshop, 2015
Director of
Communications
Head of Media
Press Officer
Press Officer
Head of Events
Event Manager
Event Manager
Event Assistant
Head of Digital
Digital Content
Editor
Head of Public
Affairs
Public Affairs
Officer
Head of
Corporate
Communications
Publications
Manager
PA
2010
15 people
90 staff
Objective Measurement Priority
Content production
Generate at least 1 new piece of original
website content every month.
1 new piece of original
content every month,
including blogs,
features, case studies,
infographics, data viz.
High
Director of
Communications
Head of Media
Press Officer
Press Officer
Press Officer
Head of Events
Event Manager
Event Manager
Event Manager
Director of
Digital
Digital Content
Editor
Digital Content
Editor
Digital Assistant
Corporate Affairs
Manager
Publications
Manager
PA
2013
16 people
140 staff
Director of
Communications
Director of Media
Press Officer
Press Officer
Press Officer
Head of Events
Event Manager
Event Manager
Event Marketing
Manager
Head of Digital
Digital Content
Editor
Digital Content
Editor
Digital Marketing
Manager
Partnerships
Manager
Digital
publications
Manager
Digital Designer
Digital Magazine
Editor
Assistant Editor
Communications
Assistant
2016
19 people
190 staff
2016 – digital jobs across the organisation
Data Scientist
Research
department
Programme
department
Finance
department
Digital Content
Editor
Digital Comms
Manager
CRM specialist
IT department
Systems
specialist
Digital Comms
Manager
Data analyst
Front End
Product
development
Back End
Digital is a shared enterprise across
the organisation
Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what else we do:
www.charitycomms.org.uk
27 October 2016
London
#charitydigital
Digital
conference

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Building your digital DNA | Digital conference | 27 October 2016

  • 1. Building digital into your DNA Olly Arber Director of communications, Nesta
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  • 13. Director of Communications Head of Media Press Officer Press Officer Head of Events Event Manager Event Manager Event Assistant Head of Digital Digital Content Editor Head of Public Affairs Public Affairs Officer Head of Corporate Communications Publications Manager PA 2010 15 people 90 staff
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  • 19. Objective Measurement Priority Content production Generate at least 1 new piece of original website content every month. 1 new piece of original content every month, including blogs, features, case studies, infographics, data viz. High
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  • 22. Director of Communications Head of Media Press Officer Press Officer Press Officer Head of Events Event Manager Event Manager Event Manager Director of Digital Digital Content Editor Digital Content Editor Digital Assistant Corporate Affairs Manager Publications Manager PA 2013 16 people 140 staff
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  • 32. Director of Communications Director of Media Press Officer Press Officer Press Officer Head of Events Event Manager Event Manager Event Marketing Manager Head of Digital Digital Content Editor Digital Content Editor Digital Marketing Manager Partnerships Manager Digital publications Manager Digital Designer Digital Magazine Editor Assistant Editor Communications Assistant 2016 19 people 190 staff
  • 33. 2016 – digital jobs across the organisation Data Scientist Research department Programme department Finance department Digital Content Editor Digital Comms Manager CRM specialist IT department Systems specialist Digital Comms Manager Data analyst Front End Product development Back End
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  • 37. Digital is a shared enterprise across the organisation
  • 38. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk