Jaime Thurston, founder and CEO of 52 Lives Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. Jaime Thurston
Founder and Chief Executive
www.52-lives.org

3. “Such a random act of kindness but it has totally
restored my faith in humanity”

10. July 2015
• 25,000 likes in 30 min
• 55,000 likes in 24 hours
• 13,000 Twitter followers
• Thousands of nominations

12. “We are all in this world and need to support each
other. Let them know they are not alone.”

13. Our Social Media Strategy - Keeping people engaged

15. Where we’re at now
• 72k Facebook Likes
• 12k Twitter followers
• 2.4k Instagram followers
• 2k newsletter subscribers
• Generating between £1000 - £3000 a week
for each life we help

16. Some Lessons I’m learning
• Celebrity Tweets
• Have a face
• Videos / Images
• Likes doesn’t = help (but it does = corporates!)
• Success breeds success
• Thank / name / tag
• Planning for expansion

17. “Unexpected kindness is the most powerful, least
costly, and most underrated agent of human
change.”
Bob Kerrey

18. Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk

19. South West Group
10 June 2016
Bristol
#ccsouthwest
Campaigning:
getting the most out of
digital channels and tools