Se ha denunciado esta presentación.
Se está descargando tu SlideShare. ×

Good cross-organisational working

Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio

Eche un vistazo a continuación

1 de 14 Anuncio

Más Contenido Relacionado

Presentaciones para usted (18)

A los espectadores también les gustó (20)

Anuncio

Similares a Good cross-organisational working (20)

Más de CharityComms (20)

Anuncio

Más reciente (20)

Good cross-organisational working

  1. 1. Plan UK’s Public Engagement: Integrated Flagship Campaign & Cross-functional Working Photo credit: Plan International
  2. 2. The Opportunity: Public Engagement at Plan UK • The numbers: 90 staff, 5 teams, £40m • The people: Communicator, Fundraiser, Analyst, Innovator, Campaigner, Policy expert... and ONE Director • The objective: change through increased profile, income, influence thePlan: to work with the world’s poorest children so they can move themselves from a life of poverty to a future with opportunity
  3. 3. The Task – Because I am a Girl First fully integrated Flagship campaign for Plan UK thePlan: to work with the world’s poorest children so they can move themselves from a life of poverty to a future with opportunity
  4. 4. FGM/Child Marriage Face UP Campaign
  5. 5. Child Marriage Ring Campaign
  6. 6. Our Approach in a Nutshell thePlan: to work with the world’s poorest children so they can move themselves from a life of poverty to a future with opportunity
  7. 7. This is what it all could look like, so… thePlan: to work with the world’s poorest children so they can move themselves from a life of poverty to a future with opportunity
  8. 8. Integration
  9. 9. What works, what doesn’t? Principles • Simply ‘more of it’ is not the answer but rather ‘smart and as much as needed’ • Integration for ‘the sake of it’ costs lots of money and time and doesn’t make a difference when it counts • Integration is not a ‘straight jacket’ but an aspiration and an attitude • Shared strategic intention and principles as well as objectives and targets are a must thePlan: to work with the world’s poorest children so they can move themselves from a life of poverty to a future with opportunity
  10. 10. What works, what doesn’t? Practical Tips • Align structures and processes • Establish formal project management but light • Invest in internal stakeholder mapping with ‘psycho profile’ • Develop shared tools: campaigns framework, campaigns plan, M&E matrix • Take internal Comms seriously • Identify and utilise in-house expertise as motivator • Be clear on integration vs consultation vs decision making • Use management structures (incl. Board members) wisely thePlan: to work with the world’s poorest children so they can move themselves from a life of poverty to a future with opportunity
  11. 11. And then there is the “what’s it’s all about card” “Beloved [fundraiser, campaigner, policy expert, analyst, innovator, communicator, programme officer]… …it is really not about you. It is about what we are set out to achieve as an organisation. So drop the ego and chip in….” thePlan: to work with the world’s poorest children so they can move themselves from a life of poverty to a future with opportunity
  12. 12. Creatives Group 17 September 2015 London #charitycreative Techniques for working more effectively
  13. 13. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

×