Janqui Mehta, Refuge www.charitycomms.org.uk/events

1. How Refuge punches above its own weight
Janqui Mehta
Senior communications officer
December 2, 2010

2. Refuge – who we are
• National domestic violence charity
• World’s first refuge – 1971
• Service pioneer
• Largest single provider
• Supporting 1,000 women and children on any given day
– 80,000 women and children a year
• Two thirds of the residents in our refuges are children

3. Prevention – communications objectives
• Reach out to women experiencing domestic violence
• Challenge negative attitudes
– Zero tolerance

4. Asset base
1. Media contacts
2. Women who have experienced domestic violenc
3. Committed individual supporters
4. Celebrity support
5. Probono agency support
6. Cross party political allies
Charity assets + corporate assets = high profile opportunities

5. www.fourwaystospeakout.com

6. www.fourwaystospeakout.com
Four ways
• Sign a petition: urge Government to ensure every woman and
child has access to specialist services
• Buy an Avon empowerment necklace: raise funds for Refuge’s
life-saving work
• Download a campaign poster: post it in your community to
support women experiencing domestic violence
• Spread the campaign: encourage friends and family to take part

7. Asset base
1. Media contacts
2. Women who have experienced domestic violence
3. Committed individual supporters
4. Celebrity support
5. Probono agency support
6. Cross party political allies

8. Media contacts

9. Media contacts
- www.fourwaystospeakout.com

10. Media contacts – results
- www.fourwaystospeakout.com

11. Women and families supporting Refuge’s work

12. Women and families supporting Refuge’s work
- www.fourwaystospeakout.com

13. Committed individual supporters

14. Celebrity support

15. Celebrity support
- www.fourwaystospeakout.com

16. Pro bono agency support
- snapshot of Refuge’s campaigns

17. Pro bono agency support
- www.fourwaystospeakout.com

18. Cross party political allies

19. Cross party political allies
- www.fourwaystospeakout.com
Alan Campbell MP
• “I would like to congratulate you on the recent launch of your
campaign. It is campaigns like this that continue to raise
awareness of the issue and challenge the perceptions of what
people believe domestic violence entails.”
Lynda Waltho MP
• “Domestic violence blights and destroys lives. It is no respecter of
age, race, colour or creed; it's vitally important that we keep the
spotlight on it and Government focused on working with partners
to see it eradicated.”

20. Asset base
• Media contacts
• Women who have experienced domestic violence
• Committed individual supporters
• Celebrity support
• Probono agency support
• Cross party political allies
Charity assets + corporate assets = high profile opportunities

21. Thank you
Janqui_mehta@refuge.org.uk
020 7395 7731