This document outlines how social listening can help organizations create engaging content for their audiences. It discusses monitoring social media to understand audience interests, behaviors, and concerns. Key steps include identifying the target audience, analyzing relevant keywords and topics discussed, and tailoring content based on human motivations. The goal is to personalize outreach and provide value to the audience to improve engagement.
47. @DrJillianNey @ade
HOW ARE YOU GIVING VALUE?
Entertain me
Educate me
Help me feel part of something
Help me acquire something
Help me challenge myself
Connect me with others
Help me create something
Help me make a difference
53. @DrJillianNey @ade@DrJillianNey
SOCIAL LISTENING QUESTIONS YOU SHOULD BE ASKING…
What language does my
audience use? Does the
language differ across
platform?
What keywords and related
topics can we listen to? Is
there potential partnership that
can be made to increase the
reach of our content?
How can we personalise
content based on motivations,
triggers and behaviours that
appeals more to a specific type
of person?
What questions are our
audience asking? What are
they finding difficult?
Where can we support them
more?
56. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk