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Implementing innovation without breaking the budget | The innovation mindset seminar | 28 March 2019

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Hannah Blowfield, innovation manager, Prostate Cancer UK

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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Implementing innovation without breaking the budget | The innovation mindset seminar | 28 March 2019

  1. 1. I N N O V AT I O N O N A S H O E S T R I N G B U D G E T H A N N A H B L O W F I E L D , I N N O V AT I O N M A N A G E R P R O S TAT E C A N C E R U K
  2. 2. 4 KEY FOCUSES Campaign aims and targets Approaches to testing Approaches to project management In housing
  3. 3. CAMPAIGN AIMS AND TARGETS
  4. 4. CAMPAIGN AIMS AND TARGETS: WHAT MISTAKES ARE BEING MADE? One of the biggest mistakes your organisation can make is setting unrealistically high income targets for a new product or idea. Big income targets = Big resource and budget
  5. 5. THE SOLUTI ON OK R’ S : OBJE CTIVE S AND K E Y RE SULTS Objective: Where do I want to get to? Key Results: How will I know I am getting there?
  6. 6. OKR’S: OBJECTIVES AND KEY RESULTS Common innovation aims: Aim: To grow income Targets: Create a new product to help us raise an extra £100,000 in 2019/20 OKR: Objective: To create new ways to engage younger audiences (aged 30 – 45) with the charity. Key Results: • To have proven a new concept by Q3 with younger audiences. • To have grown the number of younger supporters in the database by 10% by Q1 2021.
  7. 7. APPROACHES TO TESTING
  8. 8. APPROACHES TO TESTING: WHAT MISTAKES ARE BEING MADE? The biggest mistake organisations make when testing is to only test at the end of a fully launched campaign.
  9. 9. THE SOLUTION Concept testing Smokescreen testing User interviews
  10. 10. APPROACHES TO TESTING CONCEPT TESTING Using just a few slides + description, you can put a number of concepts to your target audience. Money saving tip: - Use your existing supporters - Use an online panel SMOKESCREEN TESTING You can market a new concept with no backend to prove concept. It can literally be a landing page. USER INTERVIEWS Instead of commissioning expensive research companies to test your concepts, why not take to the streets?
  11. 11. PROJECT MANAGEMENT
  12. 12. PROJECT MANAGEMENT: WHAT MISTAKES ARE BEING MADE? The biggest mistake organisations make when approaching projects is when there is no clear process being followed.
  13. 13. P RO J E C T M A N AG E M E N T T E C H N I Q U E S Design thinking: Focuses on solutions to complex problems. Agile:An iterative approach to project management. The project is broken into small cycles. Lean: A process focussing on eliminating as much waste from a project as possible.
  14. 14. APPROACHES TO PROJECT MANAGEMENT
  15. 15. IN HOUSING
  16. 16. WHAT MISTAKES ARE BEING MADE? Often, organisations can waste an awful lot of money launching big innovation projects through expensive agencies. Innovation is exciting! People like working on new things… don’t outsource exciting projects!
  17. 17. THE SOLUTION Better idea generation Creative and photography Testing
  18. 18. IN HOUSING IDEA GENERATION Agencies charge a small fortune to come up with ideas. Your in house talent know your supporters more than anybody – running a well structured idea generation session will be great fun, productive, and free! CREATIVE & PHOTOGRAPHY Chances are you know enough people to take part in a photoshoot. Or why not buy stock imagery? TESTING Bringing small spend digital media buying in house to your digital team. • More control • Less money spent
  19. 19. READING LIST • https://blog.trello.com/okrs-set-achieve-track-trello • https://medium.com/steveglaveski/the-difference-between-design-thinking-lean-startup-and- agile-5cf07b117562 • https://www.campaignlive.co.uk/article/in-housing-everything-need-know/1492428
  20. 20. THANK YOU!
  21. 21. 28 March 2019 London #CCInnovate The innovation mindset
  22. 22. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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