Hannah Blowfield, innovation manager, Prostate Cancer UK Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. I N N O V AT I O N
O N A
S H O E S T R I N G
B U D G E T
H A N N A H B L O W F I E L D ,
I N N O V AT I O N M A N A G E R
P R O S TAT E C A N C E R U K

2. 4 KEY FOCUSES
Campaign aims and
targets
Approaches to testing
Approaches to project
management
In housing

3. CAMPAIGN
AIMS AND
TARGETS

4. CAMPAIGN AIMS AND TARGETS:
WHAT MISTAKES ARE BEING MADE?
One of the biggest mistakes your organisation can make is setting
unrealistically high income targets for a new product or idea.
Big income targets = Big resource and budget

5. THE SOLUTI ON
OK R’ S : OBJE CTIVE S
AND K E Y RE SULTS
Objective: Where do
I want to get to?
Key Results: How
will I know I am getting
there?

6. OKR’S: OBJECTIVES AND KEY
RESULTS
Common innovation aims:
Aim: To grow income
Targets: Create a new product to help us raise an
extra £100,000 in 2019/20
OKR:
Objective: To create new ways to engage
younger audiences (aged 30 – 45) with the
charity.
Key Results:
• To have proven a new concept by Q3 with
younger audiences.
• To have grown the number of younger
supporters in the database by 10% by Q1
2021.

7. APPROACHES
TO TESTING

8. APPROACHES TO TESTING: WHAT
MISTAKES ARE BEING MADE?
The biggest mistake organisations make when testing is to only test at the
end of a fully launched campaign.

9. THE SOLUTION
Concept testing
Smokescreen testing
User interviews

10. APPROACHES TO TESTING
CONCEPT TESTING
Using just a few slides +
description, you can put a
number of concepts to your
target audience.
Money saving tip:
- Use your existing supporters
- Use an online panel
SMOKESCREEN
TESTING
You can market a new concept
with no backend to prove
concept. It can literally be a
landing page.
USER INTERVIEWS
Instead of commissioning
expensive research companies
to test your concepts, why not
take to the streets?

11. PROJECT
MANAGEMENT

12. PROJECT MANAGEMENT: WHAT
MISTAKES ARE BEING MADE?
The biggest mistake organisations make when approaching
projects is when there is no clear process being followed.

13. P RO J E C T
M A N AG E M E N T
T E C H N I Q U E S
Design thinking: Focuses on
solutions to complex
problems.
Agile:An iterative approach to
project management. The
project is broken into small
cycles.
Lean: A process focussing on
eliminating as much waste
from a project as possible.

14. APPROACHES TO PROJECT
MANAGEMENT

15. IN HOUSING

16. WHAT MISTAKES ARE BEING MADE?
Often, organisations can waste an awful lot of money launching
big innovation projects through expensive agencies.
Innovation is exciting! People like working on new things…
don’t outsource exciting projects!

17. THE SOLUTION
Better idea generation
Creative and
photography
Testing

18. IN HOUSING
IDEA GENERATION
Agencies charge a small fortune
to come up with ideas.
Your in house talent know your
supporters more than anybody
– running a well structured idea
generation session will be great
fun, productive, and free!
CREATIVE &
PHOTOGRAPHY
Chances are you know enough
people to take part in a
photoshoot. Or why not buy
stock imagery?
TESTING
Bringing small spend digital
media buying in house to your
digital team.
• More control
• Less money spent

19. READING LIST
• https://blog.trello.com/okrs-set-achieve-track-trello
• https://medium.com/steveglaveski/the-difference-between-design-thinking-lean-startup-and-
agile-5cf07b117562
• https://www.campaignlive.co.uk/article/in-housing-everything-need-know/1492428

20. THANK YOU!

21. 28 March 2019
London
#CCInnovate
The innovation mindset

22. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk