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Malcolm Elsworth, director, Electric Putty Beyond HQ seminar www.charitycomms.org.uk/events
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Creating a central resource hub
1.
Creating a central
resource hub Malcolm Elsworth Electric Putty
2.
Electric Putty
3.
The challenge
4.
Moving beyond HQ
5.
Consistency is king
6.
What’s inside a
brand centre?
7.
The rules
8.
The tools
9.
Print ready artwork •
Overhead: minimal • Ease of use: simple • Flexibility: limited • Control: strong
10.
Desktop templates • Overhead:
Marginal • Ease of use: Some restrictions • Flexibility: Very good • Control: Good, if used as directed
11.
Web editable templates •
Overhead: Direct expense • Ease of use: No barriers • Flexibility: Very good • Control: Excellent
12.
Images • Overhead: Minimal •
Ease of use: Good • Flexibility: Very good • Control: Good, but can’t control context
13.
People power
14.
The numbers
15.
Platforms
16.
File sharing
17.
Website
18.
Brand management product
19.
Choose your weapon
20.
Thank you Any questions? electricputty.co.uk brandstencil.com @electricputty
Download now