The document discusses tracking off-site impact and engagement to understand how digital marketing efforts are performing beyond an organization's own website. It provides tips on monitoring results on social media platforms like Twitter and Facebook, opening and click-through rates for email newsletters, search engine rankings for branded and unbranded keywords, and backlink profiles. The key recommendation is to measure exposure and performance on social media, compare email metrics, track search results over time, and start with one or two analytics tools rather than trying to use everything at once.