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Finding New ways
to do things better
@JulieDodd
Director of digital transformation
and communication
Director of digital transformation
and communication
Director of finding new ways to do
things BEtter
(and then talking about them)
Maximise the potential of
digital technologies to
improve the lives of people
affected by Parkinson’s.
Our rapidly
changing society
Dying
in the
digital era
Thriving
in the digital
era
Most
charities
Necessity is the
mother of invention.
“
Plato
1 Changing the work
environment
Space is not neutral.”“Langdon Morris, Author of Business Model Warfare
Research
person
Marketing people
Digital
person
Fundraising
person
2 Showcasing
the change
Create an umbrella that protects
teams and let them experiment
with trying to break your
business”
“
From: The New Reality
Parkinson’s & Me
3 Being lean
wherever possible
Small iterative projects –
not an expensive big bang.”
“
Ed Humphrey, Director of Digital, BFI
We’re adopting a
lean and iterative
way of working
Make
Learn Measure
Years to make
Weeks to make
4 Not trying to do
it all ourselves
“
Helen Keller
“Alone we can do so little,
together we can do so much.”
Using the PKG led to changes to
medication regimes in 80% of
patient cases
“ “
Dr Camille Caroll, Consultant Neurologist at Plymouth
We’re developing a
framework to assess and
recommend Parkinson’s
devices and apps
5 Leaving room
for surprises
Politeness is the poison
of collaboration
“
Edward H. Land, Inventor of the Polaroid Camera
@JulieDodd
Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk
25 May 2017
Seminar
London
#CCcreativeculture
The innovative organisation –
promoting a culture of
creativity
Sponsored by

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Parkinson’s UK: how to promote co-operation and encourage innovation | The innovative organisation | Seminar | 25 May 2017