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Responding
to emergencies
in a social
media age
Sam Thomas
Communications Manager
@manchesterfire
@samontheweb
Pic source: thetyee.ca
Pic sourced: JPL Designs
What this means for newsdesks
What this means for PR teams
Perception
Comprehension
Projection
Our
role
Warning and informing
Public interest
Proactive safety
Making the
difference
Our simple things
to think aboutโ€ฆ
โ€ข Look around you โ€“ what are you doing there, why,
who are you trying to talk to?
โ€ข Be human โ€“ what would you expect if this was
you/your mum/family?
โ€ข Thereโ€™s no time for โ€˜right or wrongโ€™ โ€“ gut instinct takes
over
โ€ข The media
โ€ข Community kindness +
donations
Thanks for
listening.
Any questions?
Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what else we
do: www.charitycomms.org.uk
PR in the digital age
Conference
3 December 2015
London
#charityPR
Sponsored by

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