1. …AND NOT JUST SHINY NEW ONES

4. C H A R I T Y + C H I L D R E N = G U A R A N T E E D N E W S
R I G H T ?

8. • Second tier charity
• Messages were weak
• We had no news! Or research
• Complex story
• Not many facts
• Hadn’t developed campaigning
voice
• Limited brand collateral
• Not many stories
• No real position statements so
hard to respond
• Campaigns not integrated
• Lacking confident spokespeople
• BUT we had a great team,
creative skills and determination

9. B E A S TO RY- T E L L I N G P R O

14. • U S E Y O U R N E T W O R K S TO S O U R C E
S TO R I E S
• G E T O R G A N I S E D – Y O U N E E D Y O U R
S TO R I E S AT Y O U R F I N G E R T I P S TO B E
O N T H E F R O N T F O O T
• B U I L D R E L AT I O N S H I P S T H AT C A N
F L O U R I S H
• I N F R E E L A N C E W E T R U S T

15. I T ’ S K I N D O F W H AT W E D O

21. • E V E RY P I C T U R E T E L L S A S TO RY:
M A K E T U R G I D P O L I C Y C O M E A L I V E
W I T H I M A G E S
• S O C I A L M E D I A W O R K O U T
• I T S H A R D TO E X P L A I N – T U R N S TAT S
I N TO I N F O G R A P H I C S
• G E T C R E AT I V E A N D H AV E S O M E F U N
• A S K Y O U R PAT R O N S TO H E L P

22. Y O U K N O W Y O U WA N T TO

28. • M A K E T I M E F O R H O R I Z O N - S C A N N I N G . I T ’ S
A W H O L E L O T E A S I E R T H A N T RY I N G T O
P U L L S T O R I E S O U T O F T H I N A I R
• G E T B U Y I N F R O M Y O U R T E A M – Y O U ’ L L
N E V E R B E A B L E T O R E S P O N D T O A S T O RY
Q U I C K LY A N D C L E A R LY W I T H O U T T H E M
• B E B R AV E . I F Y O U C A N A D D S U B S TA N C E T O
A S T O RY, L E T T H E W O R L D K N O W A B O U T I T
• S U C C E S S I S N ’ T A LWAY S M E A S U R E D I N
C O L U M N I N C H E S

29. M A K E U P Y O U R M I N D

31. • Simple messages for each area of our strategy
• Core briefing for our five ask and facts to illustrate each point
• Position statements on key issues = rapid engagement/agile approach
• Monday morning tactics – so we know what's coming up
• Media training and coaching
• Building confidence in CEO/Senior Team = rapid sign off
• Content strategy for every campaign across PR, Digital, Newsletters,
Public Affairs, Blogs
• Integrated approach

35. • B U I L D I N G B L O C K S TO S U C C E S S – K E Y
M E S S A G E S , FA C T S , A N D C A M PA I G N
A S K S
• P R A C T I C E M A K E S P E R F E C T – M E D I A
T R A I N I N G A N D C O N F I D E N C E B U I L D I N G
• B O L D A S B R A S S – S P E A K O U T B U T
AV O I D T U B - T H U M P I N G
• C O O L C O N T E N T – M A K E L I G H T W O R K
O F I T

36. J E R R Y S E I N F E L D
( Y E P – T H AT J E R R Y S E I N F E L D )

37. Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what else we do:
www.charitycomms.org.uk

38. South West Networking Group
10 February 2017
Bristol
#ccsouthwest
How to gain
coverage when you
have no ‘news’