The document provides 20 tips for making inclusion part of a communications strategy, such as understanding your audience, involving user groups meaningfully, creating role models instead of stereotypes, and holding yourself accountable. It also includes quotes emphasizing that diversity is about more than just inviting people, it's asking them to participate, and that increasing on-screen diversity simply requires putting more diversity on screens.

1. Making inclusion part of your
comms strategy
Becky Slack
Managing director, Slack Communications
Editorial director, LEAD: Leadership for Equality and Diversity
www.slackcommunications.co.uk @SlackComms becky@slackcommunications.co.uk
www.leadmagazine.co.uk @LeadMagazineUK becky@leadmagazine.co.uk

2. “Diversity is being invited to the party.
Inclusion is being asked to dance”
Vernā Myers

3. 1. This is not a single issue

4. 2. Understand your audience

5. 3. Acknowledge the many layers of diversity
Sometimes it’s good to
recognise and celebrate
difference. The trick is to
know when. There are always
intersections with other
protected characteristics.
LGBT+ isn’t just about white,
gay men, for example.”
Chris Paouros, inclusion advisor
for the Football Association

6. 4. Get your own house in order

7. 5. Don’t ignore white men

8. 6. Involve the user group…

9. 7. …in a meaningful way

10. 8. Create role models…

11. 9. …not stereotypes

12. 10. Avoid racial cleansing

13. 11. Learn from Girlguiding

14. 12. Put people first

15. 13. Review your comms through different lenses

16. 14. Think accessibility

17. 15. Target diverse media

18. 16. Remember that not all media are diverse

19. 17. Who speaks for you?

20. 18. Hold yourself accountable

21. 19. Don’t lose your sense of humour

22. 20. Just do it!
“Over the last 20 years, I’ve sat in rooms with a variety of media
folk, puzzling over the challenging question of how to bring more
diversity to our screens.
“Given the people hosting these events were TV execs, I quickly
realised the answer was rather a simple one – put more diversity
on our screens.
“Period. It ain’t rocket science.”
Francesca Martinez

23. Comms audits, strategies, training for
mission-led organisations
becky@slackcommunications.co.uk
@SlackComms
@Becky_Slack
LEAD: Leadership for Equality
and Diversity
becky@leadmagazine.co.uk
@LeadMagazineUK

24. Time to act: tackling diversity
and inclusion in charity
communications
4 December 2018
Seminar
London
#InclusiveComms

25. Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk