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Unleash your
inner creative28.03.19
Hello
©Narrative Design Ltd 2018
Charity Comms	 Creativity	 28.03.19
“Create with the heart;
build with the mind.”
Criss Jami
©Narrative Design Ltd 2018
Charity Comms	 Creativity	 28.03.19
Say what..?
Like innovation, branding and design creativity is:
— Open to interpretation
— No catch all definintion
— Mean...
Got it!
“...creativity, ideas if you will, that have value. Ideas that don’t have value can’t be
of benefit to people, can...
What’s the deal with creativity and work?
— Creativity is key to higher levels of engagement, happiness
and fresh business...
“Helping people and
workers improve their
creativity is critical to
the future of the UK
economy...”
Ryan Asdourian
Window...
It works!
Organisations that have introduced creativity skills training
have achieved outstanding ROI results:
		
— Genera...
What about us?
The Charity sector needs to let its people:
— Feel inspired within their work space
— Have the time and spa...
Things that stop us being creative
41% 	 Uninspiring workplaces
34% 	 Stressful atmosphere
28% 	Lack of appropriate
spaces...
“The effects of rising complexity
calls for CEOs and their teams to
lead with bold creativity, connect
with customers in i...
Where we’re at now...
At the moment most charities are by and large on this side of the spectrum:
REACTIVE CULTURE
Insuffi...
Where we need to be...
Where as we need to move to a culture that has more of these features:
CREATIVE CULTURE
High trust,...
No need to start from scratch
You can’t change an organisational culture
overnight but there are gradual changes that
can ...
The Company Culture that
created a $37billion Business
Freedom and Responsibility
©Narrative Design Ltd 2018
Charity Comms...
Top take aways
— Flexibility is more important than efficiency
— Managers focused on context not control
— Highly aligned,...
If creativity is all
about ideas that
have value, how do
we become better
at producing them?
©Narrative Design Ltd 2018
Ch...
“...an idea is nothing
more nor less than
a combination of
old elements.”
Vilfredo Pareto, an Italian sociologist,
enginee...
Ideas don’t start with
the eureka moment!
©Narrative Design Ltd 2018
Charity Comms	 Creativity	 28.03.19
As easy as 1,2,3...
1. Gather the raw materials
		 a. Related to the subject in hand
		 b. General knowledge about life an...
How using design
methodologies brings
ideas to fruition.
©Narrative Design Ltd 2018
Charity Comms	 Creativity	 28.03.19
Design thinking
Desirability
(human)
Innovation
Feasibility
(technical)
Viability
(business)
Does it solve a
customer prob...
Five steps
1. Consider the customer
2. Understand their experiences, and identify their frustrations
or unmet needs
3. Ide...
Aplace for art, faith and contemplation, the courtyard is
for everyone. A new garden will see the space change
with the se...
OMG!
This work is licensed under a Creative Commons Attribution-
NonCommercial-ShareAlike 4.0 International License.
Docum...
Run that by me again?
1. We’re all creative
2. A creative culture has tangible benefits
to both people and organisations
3...
“You can’t use up
creativity. The more you
use, the more you have.”
Maya Angelou
©Narrative Design Ltd 2018
Charity Comms	...
If you would like any more details about
the information featured in this document
please contact:
Aruna Safri-Singh
07976...
28 March 2019
London
#CCInnovate
The innovation mindset
Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what el...
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Unleash your inner creative - what drives and stifles a creative culture | The innovation mindset seminar | 28 March 2019

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Aruna Safri-Singh, founder and client director, Narrative

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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Unleash your inner creative - what drives and stifles a creative culture | The innovation mindset seminar | 28 March 2019

  1. 1. Unleash your inner creative28.03.19
  2. 2. Hello ©Narrative Design Ltd 2018 Charity Comms Creativity 28.03.19
  3. 3. “Create with the heart; build with the mind.” Criss Jami ©Narrative Design Ltd 2018 Charity Comms Creativity 28.03.19
  4. 4. Say what..? Like innovation, branding and design creativity is: — Open to interpretation — No catch all definintion — Means different things to different people ©Narrative Design Ltd 2018 Charity Comms Creativity 28.03.19
  5. 5. Got it! “...creativity, ideas if you will, that have value. Ideas that don’t have value can’t be of benefit to people, can’t make a positive contribution to their lives, and can’t be measured. And if you can’t measure an idea, you can’t improve it. There are only three metrics that actually matter, as far as our definition of creative value goes; sales growth, brand equity and shareholder value. Sounds properly dull. But trust me, within those bland terms are the keys to inspiring, beneficial and beautiful ideas.” James Hilton, chief creative officer, AKQA- DesignWeek Nov 2012 ©Narrative Design Ltd 2018 Charity Comms Creativity 28.03.19
  6. 6. What’s the deal with creativity and work? — Creativity is key to higher levels of engagement, happiness and fresh business ideas. — The World Economic Forum 2017 states creativity will be one of the top three skills – along with complex problem solving and critical thinking — 81% of Britain’s bosses believe a creative environment is important for employees — 64% are likely to hire based on creative abilities ©Narrative Design Ltd 2018 Charity Comms Creativity 28.03.19
  7. 7. “Helping people and workers improve their creativity is critical to the future of the UK economy...” Ryan Asdourian Windows and Surface Lead at Microsoft UK ©Narrative Design Ltd 2018 Charity Comms Creativity 28.03.19
  8. 8. It works! Organisations that have introduced creativity skills training have achieved outstanding ROI results: — General Electric achieved a 60% increase in patentable concepts. — Pittsburgh Plate Glass reported 300% increase in viable ideas — Hewlett-Packard invested over $2 billion, generated more than 1,300 patent applications. Revenue: $42.37 billion. (Source: HP 2000 Annual report). ©Narrative Design Ltd 2018 Charity Comms Creativity 28.03.19
  9. 9. What about us? The Charity sector needs to let its people: — Feel inspired within their work space — Have the time and space to focus on ideas — Be flexible within organisational procedures and processes — Encourage to collaborate across the organisation ©Narrative Design Ltd 2018 Charity Comms Creativity 28.03.19
  10. 10. Things that stop us being creative 41% Uninspiring workplaces 34% Stressful atmosphere 28% Lack of appropriate spaces to focus 50% Respondents felt less creative when they were tired 45% Respondents felt less creative when stressed 39% Existing workloads 32% Organisational processes A study by Microsoft Surface 2017 ©Narrative Design Ltd 2018 Charity Comms Creativity 28.03.19
  11. 11. “The effects of rising complexity calls for CEOs and their teams to lead with bold creativity, connect with customers in imaginative ways and design their operations for speed and flexibility to position their organizations for twenty-first century success.” IBM’s 2010 Global CEO Study ©Narrative Design Ltd 2018 Charity Comms Creativity 28.03.19
  12. 12. Where we’re at now... At the moment most charities are by and large on this side of the spectrum: REACTIVE CULTURE Insufficient trust to attack unknowns Inflexible decision making to market inputs Difficulty communicating across organizational boundaries Listening to short term customer desires Slow to change and adapt Profit goals outweigh investment goals Risk management is a priority Defend the historical norms Focus on our “core” competency Internal issues dominate Over-reliance on numbers Focus on executing historical business model Leader as “chief decider” “This is the way we’ve always done it!” Financials take priority in decision making ©Narrative Design Ltd 2018 Charity Comms Creativity 28.03.19
  13. 13. Where we need to be... Where as we need to move to a culture that has more of these features: CREATIVE CULTURE High trust, low fear Flexible, adaptable thinking Strategic, cross functional collaboration Listening to new, more aggressive competitors Change management excellence Investments in the future Risk is to be rewarded Diversify and realign our culture toward the future Continually evolve with market needs External focus Curiosity/openness to experimentation Allocate adequate resources to new markets and new customers Authentic leadership “How can we do it better and differently?” Making a difference in the world Copyright Integral Advisors, LLC, 2011 ©Narrative Design Ltd 2018 Charity Comms Creativity 28.03.19
  14. 14. No need to start from scratch You can’t change an organisational culture overnight but there are gradual changes that can bring about big differences: — Hot desking — Break out spaces — Flora and fauna — Sharing ideas — Lunch and learn — Skunkworks projects — Recruitment Ping pong or table football? ©Narrative Design Ltd 2018 Charity Comms Creativity 28.03.19
  15. 15. The Company Culture that created a $37billion Business Freedom and Responsibility ©Narrative Design Ltd 2018 Charity Comms Creativity 28.03.19
  16. 16. Top take aways — Flexibility is more important than efficiency — Managers focused on context not control — Highly aligned, loosely coupled — Minimal cross-functional meetings — Don’t get stuck in ‘analysis paralysis’ - just do it — Look to employees to drive the company forward ©Narrative Design Ltd 2018 Charity Comms Creativity 28.03.19
  17. 17. If creativity is all about ideas that have value, how do we become better at producing them? ©Narrative Design Ltd 2018 Charity Comms Creativity 28.03.19
  18. 18. “...an idea is nothing more nor less than a combination of old elements.” Vilfredo Pareto, an Italian sociologist, engineer, economist, philosopher ©Narrative Design Ltd 2018 Charity Comms Creativity 28.03.19
  19. 19. Ideas don’t start with the eureka moment! ©Narrative Design Ltd 2018 Charity Comms Creativity 28.03.19
  20. 20. As easy as 1,2,3... 1. Gather the raw materials a. Related to the subject in hand b. General knowledge about life and events 2. Seek relationships and combinations 3. Drop the subject and do something different 4. Idea/s begin to take shape. Eureka! 5. Hone and shape those ideas. Share ideas with others ©Narrative Design Ltd 2018 Charity Comms Creativity 28.03.19
  21. 21. How using design methodologies brings ideas to fruition. ©Narrative Design Ltd 2018 Charity Comms Creativity 28.03.19
  22. 22. Design thinking Desirability (human) Innovation Feasibility (technical) Viability (business) Does it solve a customer problem and is it desired by the customer? Can we actually do it, is it possible? Should we do it, will it be successful? ©Narrative Design Ltd 2018 Charity Comms Creativity 28.03.19
  23. 23. Five steps 1. Consider the customer 2. Understand their experiences, and identify their frustrations or unmet needs 3. Ideate innovative solutions that might solve their problems 4. Figure out how to make them feasible and viable 5. Test your ideas with real users. Learn and iterate ©Narrative Design Ltd 2018 Charity Comms Creativity 28.03.19
  24. 24. Aplace for art, faith and contemplation, the courtyard is for everyone. A new garden will see the space change with the seasons, as it brings church and public together beyond traditional boundaries. Courtyard When there’s nowhere to turn, we’re here. Unrivalled location We are overlooking Trafalgar Square, the heart of London’s West End, next to world-famous theatres and shops. Why choose St Martin’s for your event? Dedicated team Providing bespoke planning for your event from the start, and on hand throughout. Catering at St Martin’s We are proud to have an in-house kitchen, directed by award-winning chef, Daniel Leavy. Charity Each booking enables our charitable work to support even more people. Accessibility We have step-free access throughout the venue and meeting rooms. Flexible bookings Our spaces can be booked individually or in combination to suit your needs, all with WiFi and AV capability. Great transport We are within easy walking distance of rail and tube stations including Charing Cross, Leicester Square and Embankment. Sustainability We don’t use single-use plastic items for any aspect of our events and are highly commended for our sustainability by Good Business. Unique features You have access to the Café in the Crypt, free concerts, art and the beautiful church buildings. Social Enterprise St Martin’s is an accredited social enterprise and all our staff receive at least the London Living Wage. “Thank you so, so much for all your help with the event last night. We were really happy with the way it went. Great attendance, good buzzy atmosphere and everyone loved the venue.” Concern Worldwide UK ©Narrative Design Ltd 2018 Charity Comms Creativity 28.03.19
  25. 25. OMG! This work is licensed under a Creative Commons Attribution- NonCommercial-ShareAlike 4.0 International License. Document version: June 2017 Landscape of Innovation Approaches INTELLIGENCE SPACE SOLUTION SPACE TALENT SPACE TECHNOLOGY SPACE Understanding reality Shaping reality Enabling action Empowering people Lead User Innovation Collective Intelligence “Nowcasting” Citizen Generated Data Sensors Augmented Reality Virtual Reality Social Media Analysis Open DataBig DataAgent Based Modelling Artificial Intelligence / Machine Learning Digital Social Innovation Algorithmic Governance Blockchain Open Source Open Design Design Sprint Internet of Things Smart Cities Gamification Innovation/Creative Spaces HackathonsFabLabs Social Innovation Camps Challenges Prizes Prototyping Minimal Viable Product (MVP) Riskiest Assumption Testing Lean Startup Impact InvestmentAlternative Finance Crowdfunding Citizen Engagement (Community) Asset Mapping Frugal Innovation Jugaad Reverse Innovation Transdisciplinary Design Design Research Data Ethnography Regulatory Sandboxes Crypto Currencies Adaptive Leadership Innovation Learning / Pedagogy Ambidextrous Leadership System Leadership Experimental Culture Experimental Leadership Adaptive ManagementTalent Management Change Management Team / Organisational Design Innovation Labs / Teams Reality labsCo-creation GovJams / Service Jams Accelerators Open Policy Making Open Innovation Action Research Design Thinking Systemic Design Systems Thinking Service Design Human Centered Design User Experience DesignDigital Transformation Behavioural InsightsSpeculative DesignCrticial Design Transition Design Positive Deviance Living Labs Democratic Dialogue Social Innovation Camps Evidence-based PolicyEthnographic Research Contextual Inquiry Sensemaking Reverse Engineering Data Visualisation Foresight Policy Analysis Randomised Control Trials Futures Analysis ©Narrative Design Ltd 2018 Charity Comms Creativity 28.03.19
  26. 26. Run that by me again? 1. We’re all creative 2. A creative culture has tangible benefits to both people and organisations 3. Be curious about everything 4. Choose the right methodology to suit your project 5. Be bold and think big ©Narrative Design Ltd 2018 Charity Comms Creativity 28.03.19
  27. 27. “You can’t use up creativity. The more you use, the more you have.” Maya Angelou ©Narrative Design Ltd 2018 Charity Comms Creativity 28.03.19
  28. 28. If you would like any more details about the information featured in this document please contact: Aruna Safri-Singh 07976 570362 aruna@narrativedesign.co.uk Presentation prepared for: Charity Comms ©Narrative Design Ltd 28.03.18 All Rights Reserved Thank you The Design Business Association exists to promote professional excellence and to build productive partnerships between businesses and the design industry. The end goal is to champion effective design that improves the quality of people’s lives. ©Narrative Design Ltd 2018 Charity Comms Creativity 28.03.19
  29. 29. 28 March 2019 London #CCInnovate The innovation mindset
  30. 30. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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