Giulia Merlo, lead proposition manager, CRUK Technology
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
2. 2
• Service Design Lead at Cancer Research UK
• Italian (becoming British)
• Love digital transformation, coffee and
Beyonce
• I’m on Twitter:
https://twitter.com/giuliavmerlo
• And on LinkedIn:
https://www.linkedin.com/in/giuliamerlo/
• I’m the co-chair of the BIMA Charities Council
9. 9
Digital transformation is not:
- [only] about technology
- [only] about learning tech skills
- [only] about learning Scrum
Digital transformation is:
- Re-designing our services
- Re-designing our user experiences
- Re-designing the way we work
- Re-designing our business models
10. 10
Values and behaviours:
• Humility
• Permission to fail
• Self-direction
• Transparency
• A bias towards action
• Empathy
• Collaboration
(Jeff Gothelf and Josh Seiden, Sense & Respond, 2016)
11. 11
‘It’s better to learn to ask good questions than
give good answers.’
(Alex Mecklenburg, doteveryone)
• Support your team in thinking critically and finding the answers
• Create psychological safety
• Be comfortable with ambiguity
• Create the environment
• Measure outcomes, not outputs
• Always value the learning
16. 16
‘Here’s my idea. Please make it
happen.’
‘Here’s the desired outcome. How
could we get there?’
‘You need to deliver these 10
projects over the next year.’
‘These are the problems we need
to work on in the next 3 months.’
‘I know your team made a decision
on this, but you need to change it
because I have more experience.’
‘I disagree with you on this but
let’s give it a go!’
‘Let’s not test this, we already
know the answer.’
‘What could we learn from testing
this assumption?’
22. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk