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Word press for non profits website best practices collecting donations increasing exposure online philly

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Design tip and ideas for wordpress design for nonprofits. Slides from WordCamp Philly October 27, 2018.

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Word press for non profits website best practices collecting donations increasing exposure online philly

  1. 1. WordPress For Non- Profits: Website best practices, collecting donations, increasing exposure online
  2. 2. A bit about me… #heartwired WordCamp Philly 2018 #wcphilly @heartwiredtech Been in the “IT” industry for almost (gulp) 3 decades Started blogging on WordPress in 2008, started working with WordPress as a designer. 2015 Went on first of several Mission Trips, felt like I needed to do more. 2016 – started a boutique web design agency, HeartWired Technical Solutions. Current – serve clients that are nonprofits and small business where design turns into real change locally and globally.
  3. 3. Design for Nonprofits They want and need differently than other website owners
  4. 4. Nonprofits best supported by nonprofit • Invest in a CMS (i.e. WordPress) • 42% of all nonprofit websites are on WordPress • The WordPress trademark and the domain is owned by the WordPress foundation, a non-profit 501(c)(3) organization, whose sole purpose is to ensure that WordPress is freely available, maintained, and developed. (Source: #heartwired WordCamp Philly 2018 #wcphilly @heartwiredtech This Photo by Unknown Author is licensed under CC BY-SA
  5. 5. Recommended Plugins for starters Security Jetpack Akismet SSL Donation Options Give WooCommerce Charitable Paypal Optins Privy OptinMonster Bloom #heartwired WordCamp Philly 2018 #wcphilly @heartwiredtech
  6. 6. Tell Their Story • Animals • Orphans • Human Trafficking • Environmental • Religious • Arts and Education • Healthcare • Global Injustices #heartwired WordCamp Philly 2018 #wcphilly @heartwiredtech
  7. 7. #heartwired WordCamp Philly 2018 #wcphilly @heartwiredtech
  8. 8. Colors matter in design So many colors to choose from but what does that mean? #heartwired WordCamp Philly 2018 #wcphilly @heartwiredtech
  9. 9. Psychology of colors can cost dollars Up to 90% of first impressions of products can be based on color alone. Colors matter So does gender appeal #heartwired WordCamp Philly 2018 #wcphilly @heartwiredtech
  10. 10. Know your audience as you design Many times your client ‘thinks’ they know their donors. #heartwired WordCamp Philly 2018 #wcphilly @heartwiredtech
  11. 11. How would you get to know your audience? • 1. • 2. • 3. • 4. • 5. #heartwired WordCamp Philly 2018 #wcphilly @heartwiredtech
  12. 12. Why they don’t donate • Solicitation is infrequent • They don’t see how it will make a difference. • They never feel wanted or needed. • They receive no direct personalized appeal. • They gave an unacknowledged gift in the past. • They were not asked to give. • The timing wasn’t right. • The organization’s mission wasn’t compelling.
  13. 13. Optimizing the design • Every nonprofit is different and so are their donors. • Color • Theme • SEO (Search Engine Optimization) • Mission ready • Get Social • Content …content … content … #heartwired WordCamp Philly 2018 #wcphilly @heartwiredtech
  14. 14. Storytelling • Content is King or Queen all depending • Stories sell and donors give • The more you share the more they will give. #heartwired WordCamp Philly 2018 #wcphilly @heartwiredtech
  15. 15. Best Practices #heartwired WordCamp Philly 2018 #wcphilly @heartwiredtech
  16. 16. Do’s • Easy to use Navigation • Use Pictures • Speed Matters • Clear CTA • Keep it Simple • Secure it! • Mobilize! #heartwired WordCamp Philly 2018 #wcphilly @heartwiredtech
  17. 17. Don’ts • Hide the Donate button • Self Play Audio or Video • Bury your story • Forget to ask … again • Be scared to ask • Use big picture files • Beg #heartwired WordCamp Philly 2018 #wcphilly @heartwiredtech
  18. 18. A/B Testing – Increase Conversions • Long Form vs. Short Form (Increase 155%) • Making fields in Optin optional (Increase 275%) • Reduction of Eye Friction (Increase 135%) • Less Steps through the process (Increase 166%) • Adding simple CTA button upfront (Increase 246%) Reference: MecLabs: Research-based Lead Gen Swipe File #heartwired WordCamp Philly 2018 #wcphilly @heartwiredtech
  19. 19. Analytics and more • Google Analytics • Heat Mapping – Crazy Egg • Email Marketing • Funnels • Lead pages for Lead Generation #heartwired WordCamp Philly 2018 #wcphilly @heartwiredtech
  20. 20. Your clients are the nonprofit Not your agency! 1. Have a plan 2. Set expectations 3. Charge them! 4. Have a Heart Nonprofit work is not free work! #heartwired WordCamp Philly 2018 #wcphilly @heartwiredtech
  21. 21. Final Thoughts #heartwired WordCamp Philly 2018 #wcphilly @heartwiredtech Use a simple website builder (Divi, Elementor, Beaver, soon to use Gutenburg) Have a strong visual identity (Logos, pictures, charts) Optimize your web design for mobile devices. Prioritize your online donation forms. Build loyalty content that makes donors donate. Make user engagement a priority.
  22. 22. Any Questions? #heartwired WordCamp Philly 2018 #wcphilly @heartwiredtech
  23. 23. References • 843# • tblog/the-psychology-of-color-and-what-it- means-for-fundraising/ • technology/only-5-content-managment- systems-drive-62-of-nonprofit-websites/ • ofit-web-design/ • study/research-based-lead-gen-swipe-file #heartwired WordCamp Philly 2018 #wcphilly @heartwiredtech
  24. 24. Contact Info Twitter : @HeartWiredTech Instagram @heartwiredtechnical Facebook @HeartWiredTech Website Email: Text: 904-660-5185 #heartwired WordCamp Philly 2018 #wcphilly @heartwiredtech