How ABC's #Scandal used Social Media to Own Thursday Night TV
ABC's #Scandal successfully used social media to dominate the airwaves every Thursday night at 10 p.m. Besides the awesome writing, acting and production value, they engaged their fans with social media. Watching Scandal became a live event on Twitter. Scandal hashtags trended hours after the broadcast ended. Watching it for the first time on the PVR was a second rate option. The social experience of watching Scandal with a community of die hard fans (aka Gladiators) was a gratifying part of the experience. In this presentation you will see some of the strategies I noticed as social media nerd. I shared these strategies as panelist in a session called The Wild Wild Digital World at the Innoversity Summit in Toronto. For more information about this conference check out: www.innoversitysummit.com
![How ABC used social media to
own [my] Thursday night
A ‘mini’ case study by Cher Jones, Social Media Trainer www.sociallyactive.ca](https://image.slidesharecdn.com/howabcscandalusedsocialmediabycherjones-130530082001-phpapp02/85/How-ABC-s-Scandal-used-Social-Media-to-Own-Thursday-Night-TV-1-320.jpg)
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How ABC's #Scandal used Social Media to Own Thursday Night TV
- 1. How ABC used social media to own [my] Thursday night A ‘mini’ case study by Cher Jones, Social Media Trainer www.sociallyactive.ca
- 2. This is how many of us watch TV
- 3. Twitter & live TV go together
- 4. But pre & post shows are on FB
- 5. "Scandal" is* a gonzo hybrid of conspiracy thriller and high-stakes soap opera, involving election rigging, a presidential assassination attempt, a failed internal White House coup, and all sorts of other crazy shenanigans.” -Allan Sepinwall, HitFix Just in case you didn’t know
- 6. BTW the lead is a black female
- 7. ABC’s most social show 4.3 Million Tweets (this season alone)
- 8. Scandal has become a live event LIVE Event Experience
- 9. Howdid they do it?
- 10. They used Facebook as the hub
- 11. The LIVE “event” was on Twitter
- 12. Shonda, the cast & crew tweeted
- 13. They created official hashtags
- 14. Shared the ‘behind the scenes’
- 15. They nurtured their “Gladiators”
- 17. They identified their superfans
- 18. They supported fan-made pages
- 19. They created & shared memes
- 20. They pinned the rest of the story
- 21. They showcased fan art
- 22. They are already teasing S3
- 23. Justto wrap up…
- 24. Questions? @itscherjones 2013 Innoversity Summit Wild Wild Digital West Session
- 25. @itscherjones 2013 Innoversity Summit Wild Wild Digital West Session Cher Jones Social Media Speaker &Trainer, Socially Active Cher is an accomplished corporate communications and PR professional with 15 years of experience. She has worked with several leading Canadian companies and for one of the largest municipal governments in Canada. Through her company Socially Active, she provides fun and highly engaging social media training workshops, coaching sessions, talks and keynotes. Cher helps businesses and organizations educate their employees with the knowledge needed to participate responsibly, effectively and strategically online. She`s often invited to share her social media knowledge and experience at conventions, corprate events and on industry panels. For more information: www.sociallyactive.ca training@sociallyactive.ca Meet the presenter
- 26. Thankyou! @itscherjones 2013 Innoversity Summit Wild Wild Digital West Session