These are the slides from the 2012 PAYE (Partnership Advancing Youth Employment) Learning Forum. This session moderated by Socially Active's Cher Jones was designed to be an interactive training experience featuring a panel of employers to discuss the different ways social media can make or break your job search.
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How social media can make or break your job search.-Fall 2012
1. The Socially Active Job Hunter
“Can social media really
make or break my job search?”
Moderated by Cher Jones
2. sociallyactive.ca
Can social media really
make or break my job search?
What we’ll be talking about today
• Recruiting and screening with social media
• Why candidates do and don’t get the job
• How to check your online rep
• Personal profile advice
• Job hunting strategies for each platform
• Final thoughts
3. PAYE LEARNING FORUM 2012
80.2 % of Employers Use Social Media to Recruit Candidates
• 86.6% LinkedIn
• 55.3% Facebook
• 46.6% Twitter
• 16.1% Blogs
• 11.6% YouTube
• 64% use at least two of the above
(Jobvite Social Recruiting Survey-2011)
4. sociallyactive.ca
Ask the panel...
“How has your company
used social media to share a
new position?”
5. PAYE LEARNING FORUM 2012
When do employers start checking you out online?
47% before the first contact
27% after the phone interview
4% before the offer
2011 survey results from Reppler.com/Lab42
6. sociallyactive.ca
Candidates are NOT hired because
• Posted inappropriate
pictures/info
• Shared confidential info about
a past employer
• Made discriminatory comments
• Lied about their qualifications
• Bad mouthed past employer
• Showed poor communication
skills
7. PAYE LEARNING FORUM 2012
Ask the panel...
“Do you expect your candidates
to be squeaky clean?
What’s okay?”
8. sociallyactive.ca
Candidates are hired because
• Accounts supported
qualifications
• Awards & accolades were
visible
• Showcased a good “feel”/fit
• Conveyed a professional
image
• Displayed creativity
• Had good references
10. sociallyactive.ca
Ask the panel...
“How do you feel when you
can’t find anything about a
candidate online?”
11. PAYE LEARNING FORUM 2012
Profile Advice
• Complete it!
• Always use a close up
picture
• Great headlines engage
• Bios are worth your time
• Customize URL
• Keep them consistent
• Update regularly
13. PAYE LEARNING FORUM 2012
Ask the panel...
“How much time is spent
checking out an individual
applicant’s profile?”
(Is it a deep dive or just surface level?)
15. PAYE LEARNING FORUM 2012
Ask the panel...
“How can a job hunter tactfully
reach out to an employer using
social media?”
16. sociallyactive.ca
Final words of advice?
• You don’t have to be on all social sites.
• Being social isn’t all about you.
• Always be aware of your personal brand.
• Review your privacy settings.
• Nothing is private once you post it.
• Regularly audit your accounts.
17. Questions?
Let’s connect on twitter @itscherjones
Visit www.sociallyactive.ca to see this again
Editor's Notes
Linkedin Notes:Very powerful and professional networkUsed heavily by recruitersFantastic job postingsKeep track of your connectionsParticipate in industry discussionsComplete and maintain your profileUse key wordsYour bio and headline are powerful toolsCustomize your URL Keep your social activity professionalResearch companies and employeesAdd people the same day you meet themSlightly personalize the standard requestsCongratulate connections on job updatesUse the profile statisticsJoin groups to get access to peopleTwitter adviceEasy to make friends with anyoneFollow people from the companies you want to work forEmployers and recruiters are tweeting jobs(tweetmyjobs.com)Simple way to start a conversation with someone you don’t knowFacebook AdviceShowcase your personal sideSearched commonly for background checksReview your privacy settings Like recruiting pages on Facebook Join & participate in industry groupsUse the search function