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The Socially Active Job Hunter

    “Can social media really
     make or break my job search?”
                           Moderated by Cher Jones
sociallyactive.ca


Can social media really
make or break my job search?

         What we’ll be talking about today

         •   Recruiting and screening with social media
         •   Why candidates do and don’t get the job
         •   How to check your online rep
         •   Personal profile advice
         •   Job hunting strategies for each platform
         •   Final thoughts
PAYE LEARNING FORUM 2012

80.2 % of Employers Use Social Media to Recruit Candidates




•   86.6% LinkedIn
•   55.3% Facebook
•   46.6% Twitter
•   16.1% Blogs
•   11.6% YouTube

• 64% use at least two of the above



                              (Jobvite Social Recruiting Survey-2011)
sociallyactive.ca


               Ask the panel...



  “How has your company
used social media to share a
      new position?”
PAYE LEARNING FORUM 2012

       When do employers start checking you out online?



                           47% before the first contact
                           27% after the phone interview
                           4% before the offer

                           2011 survey results from Reppler.com/Lab42
sociallyactive.ca


Candidates are NOT hired because



    • Posted inappropriate
      pictures/info
    • Shared confidential info about
      a past employer
    • Made discriminatory comments
    • Lied about their qualifications
    • Bad mouthed past employer
    • Showed poor communication
      skills
PAYE LEARNING FORUM 2012


                                     Ask the panel...




                   “Do you expect your candidates
                        to be squeaky clean?
                           What’s okay?”
sociallyactive.ca


Candidates are hired because



 • Accounts supported
   qualifications
 • Awards & accolades were
   visible
 • Showcased a good “feel”/fit
 • Conveyed a professional
   image
 • Displayed creativity
 • Had good references
PAYE LEARNING FORUM 2012

                           Have you Googled yourself lately?
sociallyactive.ca


                 Ask the panel...




“How do you feel when you
can’t find anything about a
    candidate online?”
PAYE LEARNING FORUM 2012

                                         Profile Advice


                           • Complete it!
                           • Always use a close up
                             picture
                           • Great headlines engage
                           • Bios are worth your time
                           • Customize URL
                           • Keep them consistent
                           • Update regularly
sociallyactive.ca


Check your accounts when you are logged out of them
PAYE LEARNING FORUM 2012


                                                     Ask the panel...




                        “How much time is spent
                       checking out an individual
                          applicant’s profile?”

                           (Is it a deep dive or just surface level?)
sociallyactive.ca


Each network can be used as a tool in your job hunt.
PAYE LEARNING FORUM 2012


                                      Ask the panel...




                   “How can a job hunter tactfully
                   reach out to an employer using
                           social media?”
sociallyactive.ca


                           Final words of advice?

•   You don’t have to be on all social sites.
•   Being social isn’t all about you.
•   Always be aware of your personal brand.
•   Review your privacy settings.
•   Nothing is private once you post it.
•   Regularly audit your accounts.
Questions?
     Let’s connect on twitter @itscherjones
Visit www.sociallyactive.ca to see this again

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How social media can make or break your job search.-Fall 2012

  • 1. The Socially Active Job Hunter “Can social media really make or break my job search?” Moderated by Cher Jones
  • 2. sociallyactive.ca Can social media really make or break my job search? What we’ll be talking about today • Recruiting and screening with social media • Why candidates do and don’t get the job • How to check your online rep • Personal profile advice • Job hunting strategies for each platform • Final thoughts
  • 3. PAYE LEARNING FORUM 2012 80.2 % of Employers Use Social Media to Recruit Candidates • 86.6% LinkedIn • 55.3% Facebook • 46.6% Twitter • 16.1% Blogs • 11.6% YouTube • 64% use at least two of the above (Jobvite Social Recruiting Survey-2011)
  • 4. sociallyactive.ca Ask the panel... “How has your company used social media to share a new position?”
  • 5. PAYE LEARNING FORUM 2012 When do employers start checking you out online? 47% before the first contact 27% after the phone interview 4% before the offer 2011 survey results from Reppler.com/Lab42
  • 6. sociallyactive.ca Candidates are NOT hired because • Posted inappropriate pictures/info • Shared confidential info about a past employer • Made discriminatory comments • Lied about their qualifications • Bad mouthed past employer • Showed poor communication skills
  • 7. PAYE LEARNING FORUM 2012 Ask the panel... “Do you expect your candidates to be squeaky clean? What’s okay?”
  • 8. sociallyactive.ca Candidates are hired because • Accounts supported qualifications • Awards & accolades were visible • Showcased a good “feel”/fit • Conveyed a professional image • Displayed creativity • Had good references
  • 9. PAYE LEARNING FORUM 2012 Have you Googled yourself lately?
  • 10. sociallyactive.ca Ask the panel... “How do you feel when you can’t find anything about a candidate online?”
  • 11. PAYE LEARNING FORUM 2012 Profile Advice • Complete it! • Always use a close up picture • Great headlines engage • Bios are worth your time • Customize URL • Keep them consistent • Update regularly
  • 12. sociallyactive.ca Check your accounts when you are logged out of them
  • 13. PAYE LEARNING FORUM 2012 Ask the panel... “How much time is spent checking out an individual applicant’s profile?” (Is it a deep dive or just surface level?)
  • 14. sociallyactive.ca Each network can be used as a tool in your job hunt.
  • 15. PAYE LEARNING FORUM 2012 Ask the panel... “How can a job hunter tactfully reach out to an employer using social media?”
  • 16. sociallyactive.ca Final words of advice? • You don’t have to be on all social sites. • Being social isn’t all about you. • Always be aware of your personal brand. • Review your privacy settings. • Nothing is private once you post it. • Regularly audit your accounts.
  • 17. Questions? Let’s connect on twitter @itscherjones Visit www.sociallyactive.ca to see this again

Editor's Notes

  1. Linkedin Notes:Very powerful and professional networkUsed heavily by recruitersFantastic job postingsKeep track of your connectionsParticipate in industry discussionsComplete and maintain your profileUse key wordsYour bio and headline are powerful toolsCustomize your URL Keep your social activity professionalResearch companies and employeesAdd people the same day you meet themSlightly personalize the standard requestsCongratulate connections on job updatesUse the profile statisticsJoin groups to get access to peopleTwitter adviceEasy to make friends with anyoneFollow people from the companies you want to work forEmployers and recruiters are tweeting jobs(tweetmyjobs.com)Simple way to start a conversation with someone you don’t knowFacebook AdviceShowcase your personal sideSearched commonly for background checksReview your privacy settings Like recruiting pages on Facebook Join & participate in industry groupsUse the search function