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local branding for a global future
2
3
When branding your
company cmr understands
the importance of strong
graphic representation in
building your companies
image. Establishing visual
impact is often a companies
first impression and needs
to capture the attention of
clients to establish brand
recognition. A strong graphic
is synonymous with your
company and should strive
to replace a title or descrip-
tion to be recognized on site.
Making your mark enables
recognition, communicates
ideas, creates the essence of
your brand and a presence.
cmr creates graphics that
visually representing and
communicating your compa-
nies vision, ideals and future.
cmr’s talent for design
comes from an indepth ex-
amination of each company
we represent, a commitment
to representing and express-
ing our clients businesses
and a passion to create
graphics with visual impact,
recognizability and timeless-
ness.
At cmr we make each
project personal, encapsu-
lating the essence of your
business. Listening and un-
derstanding to what your
company does and what it is
all about is only part of how
cmr formulate a marketing
plan. Once we understand
your services or the products
you provide we find out who
and what drives the company.
Defining what drives your
company allows us to deter-
mine target audiences and to
represent the image that is
put forth to the consumer.
cmr knows your business is
personal to you. A compa-
nies first impression has to be
memorable, impactful and
timeless. Your representation
is more important today, then
ever before. As far reaching
and with the deep archieves
of the internet, marketing
must hit the target accurately
from the start. Our mission is
to create a brand that repre-
sents you and communicates
your vision. No matter the size,
type or vision of a companyc-
mr will build your future.
producingormanufacturing
GRAPHICSMARKETING
*
:)
E
xperience, knowledge or practical wisdom gained from
what one has observed, encountered or undergone.To
live through and learn.
P
roduction - the act of creation, producing or manufac-
turing. To present for display, presentation, exhibition.
The process of organizing workflow to complete tasks.
4
5
Your image is everything.
When a picture is worth a
thousand words you want
them all to be positive. At
cmr we are experienced in
all aspects of photography:
product, food, corporate,
event, portrait. Whatever the
need we create impact and
the right buzz with our photo-
graphic images.
Do not let an out of focus,
destorted off color image
represent your products or
services. A professionally lit
and composed image is just
as important as the quality of
your products and services. A
bad image can turn people
away from your business and
leave a lasting impression.
A point and shoot im-
age or cell phone does not
provide the quality image
you want for your company.
Don’t let just “good enough”
represent you and your com-
pany.
Professional photography
is part of cmr’s expertise.
Let us stylize your image.
Planning, participating
and promoting events is one
of cmr ’s marketing special-
ties. If it is a trade show, golf
tournament, party or gala,
we have the experience
and connections to pull off a
flawless, memorable event.
The right event leaves last-
ing impressions with clients.
Customizing each event to
represent your company.
cmr promotes and designs
each event to create unique
experiences. Our approach
includes involving and engag-
ing clients, allowing you to
establish relationships, build
trust, loyalty, resulting in sales
and revenue.
Every detail, situation and
opportunity counts, in the
promotion of your services or
products. A good event is a
great opportunity to network
and create a buzz. cmr ef-
fectively uses social media
before and after to ensure
maximum exposure.
cmr makes sure each event
is a great memory and expe-
rience clients connect to your
company and talk about for
years!
EVENTS PHOTOGRAPHY
&
a
O
rganization - set standards , rules, create systems
bringing order to workflow, documents and files.
The act or process of organizing.
D
esign - to plan and fashion artistically or skillfully
something to be executed or constructed. To form
or conceive in the mind; contrive; plan and style.
6
7
Creating a buzz is what cmr
does best. cmr knows how to
drive clients to your business,
web site and get the word
out on your products and
services. A business, website,
who, what, when, where and
why should never be the best
kept secret. Communication
needs to be clear and infor-
mative to best expose your
business.
Keeping up on current trends
in communication is crucial
to the promotion of your
company. Creating a buzz
is what cmr does best. will
post, tweet, e-mail blast and
keep you in the sphere. The
key to successful campaigns is
communicating current infor-
mation and images often.
No news is not good
news when promoting a busi-
ness. When establishing a
social network you must keep
up with your sites, pages
and tweets. Whats trending
is your business when Creat-
ing a buzz is what cmr does
best. is part of your business
plan.
Your world wide pres-
ence is as important as your
local presence. cmr builds
web sites that serves your
business on several levels. A
great web site loads quickly,
navigates with ease, the inter-
action and function represents
your services and products
well. A web site is essential to
todays buiness environments.
After collecting all the
facts about you, your com-
pany and your vision cmr will
build a website that functions
well, focuses on your future
and drives clients to your site.
Once you have estab-
lished your web site on the
web it is essential that it is
maintained. cmr keeps your
site up to date, fresh and cur-
rent. Clients will log on to to
see what is new and happen-
ing when a site is frequently
updated.
Just having a great site
is not enough. The key is to
get people to visit your site
and frequently. The future of
your company depends on
your internet presence. cmr ’s
designs are built to serve all
you companies needs.
WEB SITES COMMUNICATION
@
a
C
ommunity - sharing common characteristics
backgrounds or interests. Building relationships,
joining together to reach common goals.
S
ervice - the providing or provider of accommodation
required in an act of helpful activity. A servant or
attendant dedicated to customer needs and desires.
20% Entertainment: My
work often has humor as an
element. My images draw
people in and visually
encourage viewers to stay
and explore.
20% Selling: By informing
and showing work cmr4lo-
cals can increase sales and
disirability.
40% Interaction: Ask local
businesses to send in ques-
tions about marketing. Like
a Dear Abby of marketing.
Have people post images
of really bad graphics and
packaging. To talk about
why it is not working.
Lurker/Sleeper would be a
continued brand exposure
campaign. For these fans
consistence and a visible
presence in the community
and industry would be key.
Super Fan/Loyalist/Ultras
cmr4locals would need to
keep in touch in a more
personal level and main-
tain quality and innovation
in our products. Trust cre-
ates loyalty and personal
contact is important be-
cause these fans consider
you to be a friend or part
9
8
cmr will take local business
global. Today just having a
website or using traditional
advertising methods are
not enough. Businesses need
social media to drive follow-
ers to thier website, products,
services and even to thier
locations. cmr utalizes social
media productively. Keeping
current, using multiple medias,
promoting interaction, creat-
ing entertaining and interest-
ing posts is how cmr used the
power of social media. cmr
will uses medias like; Linkedin
as a professional presence
for resume posting, network-
ing and branding, Facebook
for a portfolio to showcase
work, to connect with a
younger audience, Twitter for
a personal and professional
presence, Pintrest for how
to’s, to display portfolio work.
Although these are the most
prevelant social medias there
are many other medias that
maybe more prevalant. New
medias are always on the
horizon. cmr thinks outside
the box to promote and utal-
ize social media to maximize
its reach.
ANALYTICSSOCIAL MEDIA
#
N
	 etworking - support system to share information 	
	 and services among individuals and groups 		
having a common interest.
@
P
roof - evidence sufficient to establish truth, or to produce
belief in its truth. Backing up a claim with history 		
or evidence in order to gain trust and loyalty
technology
statistics
10
11
cmr realized that without
efficient systems, proper
organization and expecta-
tions for management and
employees, a company
looses loyal and valuable
employees and profits.
Our expertise in workflow
and management will add
to efficiency, find solutions
in productivity, management
and employee relations.
cmr4locals will analyse
your company’s fan base to
find the target market. The
most common fan type, the
Lurker/Sleeper are people
who hear about or encoun-
ter your business but intend
on looking around. They do
not intend to reveal who
they are or purchase any-
thing. Most businesses have
a core group of Super Fan/
Loyalist/Ultras who already
follow you without question,
they know and trust you
from past experience and
personal connections. The
real targets are Associates/
Dippers, who are refered
or know people, are word
of mouth viewer who just
need to be convinced.
In todays market, technology
, competition and information
is growing faster then most
businesses can keep up with.
cmr makes it thier buiness
to keep up for thier clients.
Once we establish your
brand, create a profile, web-
site and impliment a social
media plan we gather your
statistics to attack the mar-
ketplace. Based on the data
collected from sites like Hoot-
suite, Sitemeter and Traffic
we can work with individual
companies to adjust market-
ing as it is happening.
cmr uses a social media busi-
ness equation to determin the
ROI- The bottom line.
20% Inform: First goal is to
inform viewers of your prod-
uct or sevices and why you
are the best choice.
20% Entertain: Entertain-
ing social media gets your
message out and makes your
company memorable.
40% Interact: Getting view-
ers to interact is validation
the customer is engaged.
20% Selling: The payoff
is converting the viewer to
invest
CONSULTINGINSTRUCTION
>
E
ducation - an ability to impart and acquire knowledge,
methods and theories. Obtaining higher knowledge,
developing the powers of reasoning and judgement.
S
kills - to have talent and expertise in executing tasks. The
ability to do something well, arising from talent, training
or experience. Special competence in performance.
%
13
12
Creative
Marketing
Resolutions
26288 Roundtree Court
San Juan Capistrano
CA, 92675
cmr4locals@live.com
949.218.4847 w
cmr4locals.com
949.607.9147 c
cmr4locals@Twitter
cmr4locals@Facebook
cmr4locals.@Linkedin
cmr4locals.com@Pintrest
cmr has for over 15 years
experience, designing, pro-
ducing products, marketing
and providing services to
clients. cmr promotes busi-
nesses, analyses and tracks
clients needs, creates systems
to find the most effective
marketing techniques, al-
lowing business to grow and
change with current trends.
cmr’s skills, experience and
expertise provide corpora-
tions seeking better and more
efficient ways to conduct and
promote their businesses with
a solution. cmr’s business for
all businesses allows you to
take your business to the next
level. I have gathered all
the assets for the web and
postings. My first goal is to
establis a stong Linkedin ac-
count with a resume, samples
and portfolio links. To utal-
ize pintrest and facebook as
visual portfolio.
NAME
COMPANY
BUSINESS TYPE
WHAT SERVICES DOES YOUR BUSINESS
HOW WOULD YOU LIKE US TO CONTACT YOU
WHAT TIMES ARE MOST CONVENIENT FOR YOU
CONTACTABOUT US
A
vailability - to be local, ready and willing
regardless, without notice. Free or ready to be
seen, spoken to, employed. At hand, accessible.
resources
availability
R
esources - the collective wealth. A source of supply,
support or aid. Capability in dealing with challenges,
skillfully and promptly. Skills,capital, knowledge. !
<
Creative
Marketing
Resolutions
26288 Roundtree Court
San Juan Capistrano
CA, 92675
TRUST

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cmr4localspresentationF

  • 1. local branding for a global future
  • 2. 2 3 When branding your company cmr understands the importance of strong graphic representation in building your companies image. Establishing visual impact is often a companies first impression and needs to capture the attention of clients to establish brand recognition. A strong graphic is synonymous with your company and should strive to replace a title or descrip- tion to be recognized on site. Making your mark enables recognition, communicates ideas, creates the essence of your brand and a presence. cmr creates graphics that visually representing and communicating your compa- nies vision, ideals and future. cmr’s talent for design comes from an indepth ex- amination of each company we represent, a commitment to representing and express- ing our clients businesses and a passion to create graphics with visual impact, recognizability and timeless- ness. At cmr we make each project personal, encapsu- lating the essence of your business. Listening and un- derstanding to what your company does and what it is all about is only part of how cmr formulate a marketing plan. Once we understand your services or the products you provide we find out who and what drives the company. Defining what drives your company allows us to deter- mine target audiences and to represent the image that is put forth to the consumer. cmr knows your business is personal to you. A compa- nies first impression has to be memorable, impactful and timeless. Your representation is more important today, then ever before. As far reaching and with the deep archieves of the internet, marketing must hit the target accurately from the start. Our mission is to create a brand that repre- sents you and communicates your vision. No matter the size, type or vision of a companyc- mr will build your future. producingormanufacturing GRAPHICSMARKETING * :) E xperience, knowledge or practical wisdom gained from what one has observed, encountered or undergone.To live through and learn. P roduction - the act of creation, producing or manufac- turing. To present for display, presentation, exhibition. The process of organizing workflow to complete tasks.
  • 3. 4 5 Your image is everything. When a picture is worth a thousand words you want them all to be positive. At cmr we are experienced in all aspects of photography: product, food, corporate, event, portrait. Whatever the need we create impact and the right buzz with our photo- graphic images. Do not let an out of focus, destorted off color image represent your products or services. A professionally lit and composed image is just as important as the quality of your products and services. A bad image can turn people away from your business and leave a lasting impression. A point and shoot im- age or cell phone does not provide the quality image you want for your company. Don’t let just “good enough” represent you and your com- pany. Professional photography is part of cmr’s expertise. Let us stylize your image. Planning, participating and promoting events is one of cmr ’s marketing special- ties. If it is a trade show, golf tournament, party or gala, we have the experience and connections to pull off a flawless, memorable event. The right event leaves last- ing impressions with clients. Customizing each event to represent your company. cmr promotes and designs each event to create unique experiences. Our approach includes involving and engag- ing clients, allowing you to establish relationships, build trust, loyalty, resulting in sales and revenue. Every detail, situation and opportunity counts, in the promotion of your services or products. A good event is a great opportunity to network and create a buzz. cmr ef- fectively uses social media before and after to ensure maximum exposure. cmr makes sure each event is a great memory and expe- rience clients connect to your company and talk about for years! EVENTS PHOTOGRAPHY & a O rganization - set standards , rules, create systems bringing order to workflow, documents and files. The act or process of organizing. D esign - to plan and fashion artistically or skillfully something to be executed or constructed. To form or conceive in the mind; contrive; plan and style.
  • 4. 6 7 Creating a buzz is what cmr does best. cmr knows how to drive clients to your business, web site and get the word out on your products and services. A business, website, who, what, when, where and why should never be the best kept secret. Communication needs to be clear and infor- mative to best expose your business. Keeping up on current trends in communication is crucial to the promotion of your company. Creating a buzz is what cmr does best. will post, tweet, e-mail blast and keep you in the sphere. The key to successful campaigns is communicating current infor- mation and images often. No news is not good news when promoting a busi- ness. When establishing a social network you must keep up with your sites, pages and tweets. Whats trending is your business when Creat- ing a buzz is what cmr does best. is part of your business plan. Your world wide pres- ence is as important as your local presence. cmr builds web sites that serves your business on several levels. A great web site loads quickly, navigates with ease, the inter- action and function represents your services and products well. A web site is essential to todays buiness environments. After collecting all the facts about you, your com- pany and your vision cmr will build a website that functions well, focuses on your future and drives clients to your site. Once you have estab- lished your web site on the web it is essential that it is maintained. cmr keeps your site up to date, fresh and cur- rent. Clients will log on to to see what is new and happen- ing when a site is frequently updated. Just having a great site is not enough. The key is to get people to visit your site and frequently. The future of your company depends on your internet presence. cmr ’s designs are built to serve all you companies needs. WEB SITES COMMUNICATION @ a C ommunity - sharing common characteristics backgrounds or interests. Building relationships, joining together to reach common goals. S ervice - the providing or provider of accommodation required in an act of helpful activity. A servant or attendant dedicated to customer needs and desires.
  • 5. 20% Entertainment: My work often has humor as an element. My images draw people in and visually encourage viewers to stay and explore. 20% Selling: By informing and showing work cmr4lo- cals can increase sales and disirability. 40% Interaction: Ask local businesses to send in ques- tions about marketing. Like a Dear Abby of marketing. Have people post images of really bad graphics and packaging. To talk about why it is not working. Lurker/Sleeper would be a continued brand exposure campaign. For these fans consistence and a visible presence in the community and industry would be key. Super Fan/Loyalist/Ultras cmr4locals would need to keep in touch in a more personal level and main- tain quality and innovation in our products. Trust cre- ates loyalty and personal contact is important be- cause these fans consider you to be a friend or part 9 8 cmr will take local business global. Today just having a website or using traditional advertising methods are not enough. Businesses need social media to drive follow- ers to thier website, products, services and even to thier locations. cmr utalizes social media productively. Keeping current, using multiple medias, promoting interaction, creat- ing entertaining and interest- ing posts is how cmr used the power of social media. cmr will uses medias like; Linkedin as a professional presence for resume posting, network- ing and branding, Facebook for a portfolio to showcase work, to connect with a younger audience, Twitter for a personal and professional presence, Pintrest for how to’s, to display portfolio work. Although these are the most prevelant social medias there are many other medias that maybe more prevalant. New medias are always on the horizon. cmr thinks outside the box to promote and utal- ize social media to maximize its reach. ANALYTICSSOCIAL MEDIA # N etworking - support system to share information and services among individuals and groups having a common interest. @ P roof - evidence sufficient to establish truth, or to produce belief in its truth. Backing up a claim with history or evidence in order to gain trust and loyalty technology statistics
  • 6. 10 11 cmr realized that without efficient systems, proper organization and expecta- tions for management and employees, a company looses loyal and valuable employees and profits. Our expertise in workflow and management will add to efficiency, find solutions in productivity, management and employee relations. cmr4locals will analyse your company’s fan base to find the target market. The most common fan type, the Lurker/Sleeper are people who hear about or encoun- ter your business but intend on looking around. They do not intend to reveal who they are or purchase any- thing. Most businesses have a core group of Super Fan/ Loyalist/Ultras who already follow you without question, they know and trust you from past experience and personal connections. The real targets are Associates/ Dippers, who are refered or know people, are word of mouth viewer who just need to be convinced. In todays market, technology , competition and information is growing faster then most businesses can keep up with. cmr makes it thier buiness to keep up for thier clients. Once we establish your brand, create a profile, web- site and impliment a social media plan we gather your statistics to attack the mar- ketplace. Based on the data collected from sites like Hoot- suite, Sitemeter and Traffic we can work with individual companies to adjust market- ing as it is happening. cmr uses a social media busi- ness equation to determin the ROI- The bottom line. 20% Inform: First goal is to inform viewers of your prod- uct or sevices and why you are the best choice. 20% Entertain: Entertain- ing social media gets your message out and makes your company memorable. 40% Interact: Getting view- ers to interact is validation the customer is engaged. 20% Selling: The payoff is converting the viewer to invest CONSULTINGINSTRUCTION > E ducation - an ability to impart and acquire knowledge, methods and theories. Obtaining higher knowledge, developing the powers of reasoning and judgement. S kills - to have talent and expertise in executing tasks. The ability to do something well, arising from talent, training or experience. Special competence in performance. %
  • 7. 13 12 Creative Marketing Resolutions 26288 Roundtree Court San Juan Capistrano CA, 92675 cmr4locals@live.com 949.218.4847 w cmr4locals.com 949.607.9147 c cmr4locals@Twitter cmr4locals@Facebook cmr4locals.@Linkedin cmr4locals.com@Pintrest cmr has for over 15 years experience, designing, pro- ducing products, marketing and providing services to clients. cmr promotes busi- nesses, analyses and tracks clients needs, creates systems to find the most effective marketing techniques, al- lowing business to grow and change with current trends. cmr’s skills, experience and expertise provide corpora- tions seeking better and more efficient ways to conduct and promote their businesses with a solution. cmr’s business for all businesses allows you to take your business to the next level. I have gathered all the assets for the web and postings. My first goal is to establis a stong Linkedin ac- count with a resume, samples and portfolio links. To utal- ize pintrest and facebook as visual portfolio. NAME COMPANY BUSINESS TYPE WHAT SERVICES DOES YOUR BUSINESS HOW WOULD YOU LIKE US TO CONTACT YOU WHAT TIMES ARE MOST CONVENIENT FOR YOU CONTACTABOUT US A vailability - to be local, ready and willing regardless, without notice. Free or ready to be seen, spoken to, employed. At hand, accessible. resources availability R esources - the collective wealth. A source of supply, support or aid. Capability in dealing with challenges, skillfully and promptly. Skills,capital, knowledge. ! <