Types of TV
Advertisement
The Media Ant
Television
Commercials (TVCs)
1
2 Infomercial ads
Sponsorship mentions
3
4 Overlays
These are the promotional telecasts
that are aired during the commercial
breaks in the tv programs and in
between them.
These are lengthy advertisements that are mostly used
for teleshopping late at night or very early in the
mornings. They usually range between ten to thirty
minutes in duration, though sometimes they can run for
hours on end through the night.
These belong to the more subtle types of tv
advertising. Whenever you see the name of a
tv program followed by stuff like ‘’brought to
you by’’ or ‘’presented to you by’’, it is
sponsorship advertising.
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Aston Bands
L Band
In all the aforementioned types of tv
advertising, the ads are given airtime of
their own and are shown separately from
the programs.