1. Developing An E-Learning
Curriculum Plan – A Closer Look
Brigitte Barrett-Johnston, Director of
Curriculum – Global Learning Services,
Nielsen
1
Chicago E-Learning and Technology
Conference 2011
Copyright © 2011 The Nielsen Company. Confidential and proprietary.

2. Who Is Nielsen?
• We are a leading global information and measurement
company that provides clients with a comprehensive
understanding of consumers and consumer behavior.
• We deliver critical media and marketing information,
analytics and industry expertise about what consumers
watch and what consumers buy.
• We help our clients maintain and strengthen their market
positions and identify opportunities for profitable growth.
2
Copyright © 2011 The Nielsen Company. Confidential and proprietary.

3. Who is Brigitte Barrett-Johnston?
• Nielsen’s Director of Curriculum with Global Learning
Services.
• Global Learning Services drives results through innovative
design and technology, collaboration, leadership and global
influence for a consistent, high-quality learner experience.
• Over 15 years of experience in Communications, Television,
Media, Training and Development.
• Develop, design and deploy curriculum plans for Nielsen’s
clients and employees.
3
Copyright © 2011 The Nielsen Company. Confidential and proprietary.

4. Why Global Learning Services?
• Request from Media Client Services Executives within Nielsen
• Educate Client’s Sales Representatives on the business of
Nielsen
• Preliminary discovery meetings with key client players and
Nielsen
• Objective setting
• Curriculum Plan Design
• Curriculum Plan Deployment
4
Copyright © 2011 The Nielsen Company. Confidential and proprietary.

5. Client Objective Setting
5
Copyright © 2011 The Nielsen Company. Confidential and proprietary.

6. Client’s Training Objectives/WIIFM
• “Our Sales Reps need to know the different services
offered by Nielsen, notably the Television industry”.
• “Our Sales Reps need to go to market and effectively
discuss the buying process”.
• “Our Sales Reps need to know more about competitive
positioning”.
• “Our Sales Reps are located in 20 different markets –
scattered across the United States”.
6
Copyright © 2011 The Nielsen Company. Confidential and proprietary.

7. It’s a bird, it’s a plane! It’s a Curriculum Plan!
7
Copyright © 2011 The Nielsen Company. Confidential and proprietary.

8. Curriculum Analysis and
Objective Setting
8
Copyright © 2011 The Nielsen Company. Confidential and proprietary.

9. Objective: “The Daily Planet Sales Reps need to
know the different services offered by Nielsen,
notably the Television Industry
• Session
One:
Television
Industry
Overview
9
Copyright © 2011 The Nielsen Company. Confidential and proprietary.

10. Objective: “The Daily Planet Sales Reps need to go to
market and effectively discuss the buying process”
• Session Two:
Inside the TV
Buying Process
10
Copyright © 2011 The Nielsen Company. Confidential and proprietary.

11. Objective: “The Daily Planet Sales Reps need to
know more about competitive positioning”
• Session Three:
Media Selling
Strategy
11
Copyright © 2011 The Nielsen Company. Confidential and proprietary.

12. Objective: “The Daily Planet Sales Reps need to
know more about competitive positioning”
• Session Four –
Breakout
Sessions
including
recognizing the
Media Mix
12
Copyright © 2011 The Nielsen Company. Confidential and proprietary.

13. Curriculum Design
13
Copyright © 2011 The Nielsen Company. Confidential and proprietary.

14. Important item in Curriculum Design – know
your client’s delivery needs
• Daily Planet Management
staff expressed the following
during the discovery phase:
– The Sales Reps are scattered
across the United States.
– Difficult to gather all the Sales
Reps together for one meeting.
– Offer a variety of learning
options
– Need a quick turnaround time
for training
14
Copyright © 2011 The Nielsen Company. Confidential and proprietary.

15. Question – E-Learning the best option for this
client?
• Why or Why Not?
• Is E-Learning the best
option here?
• In-person, classroom
style training be more
effective?
• Let’s discuss!
15
Copyright © 2011 The Nielsen Company. Confidential and proprietary.

16. It’s a bird, it’s a plane! It’s a E-Learning
Curriculum Plan!
Global Learning Services
dedicated time and resources
to developing content for the
virtual instructor-led sessions
and offered The Daily Planet
the opportunity to enroll in two
e-learning courses prior to
attending the virtual instructor-
led training.
16
Copyright © 2011 The Nielsen Company. Confidential and proprietary.

17. Curriculum Deployment
17
Copyright © 2011 The Nielsen Company. Confidential and proprietary.

18. Nielsen U for The Daily Planet
Nielsen U? Tell me more about it!
18
Copyright © 2011 The Nielsen Company. Confidential and proprietary.

19. Nielsen U for The Daily Planet
• Nielsen U is our on-line, educational platform for clients
• Access to Nielsen U for all Daily Planet Sales Reps
• Recommended 2 online tutorials prior to attending virtual
sessions
• All four, instructor-led sessions to be delivered virtually
• Marketing directly to Daily Planet associates
19
Copyright © 2011 The Nielsen Company. Confidential and proprietary.

20. Nielsen U for The
Daily Planet
• Access to NU for all
Daily Planet
associates
• Recommended 2
tutorials prior to
attending Live
Meeting sessions
• Marketing directly to
Daily Planet
associates
• Direct Links to
tutorials
20
Copyright © 2011 The Nielsen Company. Confidential and proprietary.

21. Nielsen U for
Daily Planet –
Virtual,
Instructor-Led
Sessions
• 4 Live Meeting
Sessions
scheduled weekly
• 5 “pilot” Daily
Planet markets
• Customized post-
training survey
delivered after
each session 21
Copyright © 2011 The Nielsen Company. Confidential and proprietary.

22. Process for developing an E-Learning
Curriculum Plan
• Preliminary discovery meeting with your client
– Ask those key questions – audience size, location, limitations,
WIIFM
• Develop and present training objectives to your client
• Discuss delivery options – E-Learning is a fast-paced,
delivery method for training
– Virtual, instructor-led training
– E-Learning development tools – Articulate, Camtasia
• Design and Deploy E-learning
• Post-Training Evaluation – Metrics that Matter 22
Copyright © 2011 The Nielsen Company. Confidential and proprietary.

23. Questions?
23
Copyright © 2011 The Nielsen Company. Confidential and proprietary.

24. Thank You!
24
Copyright © 2011 The Nielsen Company. Confidential and proprietary.