1. Unlock data possibilities
Data and Analytics: Creating or Destroying
Shareholder Value?
Paul Blase
Global & US Consulting Data and Analytics Leader

2. PwC
Do you have any regrets about
Big Decisions you’ve made?
2

3. PwC
Big decision …
3
“Guitar groups are
on the way out.”
Dick Rowe, Decca Records
executive, 1962

4. PwC
Really?
4

5. PwC
Decision redemption
5

7. PwC
What will you
do differently?
7
4 V’s of Data 10,000 Brains
Anywhere, Anytime
Show Me a
Picture, Please
To Trust or
Not to Trust

8. PwC
Big ambivalence …
7
Science: Analytics & Data
“We are now able to get
responses back from the
technologies in a fraction of the
time, and over a large dataset.”
Executive from Western Union
Art: Experience & Advice
“… Another part is
management intuition based on
market insight, feet on the
street, which the data may not
tell you.”
Executive from Western
Union
Is there a better
way to combine Art
& Science in
Decision Making?

9. PwC
Data-driven decision making is still a new frontier of competitive advantage…
PwC’s Global Data & Analytics Survey 2014: Big Decisions™ ®
• Big decisions have a big impact on future profitability; the majority of respondents
(59%) in our survey pegged their next big decision at a value of $100 million or
more
• More big decisions are made opportunistically (67%) than deliberately (33%)
• Almost 50% of companies expect to make Big Decisions monthly or more
frequently in the next 12 months
• The majority of executives 62% rely more on experience and advice than data to make
business-defining choices.
• 4 of the top 5 barriers to getting more value from data and analytics are behavior
and skill related (limited benefit to role, senior management lacks skills, assessing which
data is useful, communicating insights)
1,135 senior
executives
interviewed
from across the
world
representing a total
of 18 industries
where majority
(74%) of companies
reported annual
revenues last year
of at least $1bn
Highly data-driven companies are three times more likely to report significant
improvement in decision making, but only 1 in 3 executives say their organization is
highly data-driven.
Source: PwC’s Global Data & Analytics Survey: Big Decisions™ ®

10. PwC
The technology is advancing rapidly and is ready…
10
Machine
Learning
IoT/Sensors
Simulation/
Gaming
Advanced
Visualization
When will you be ready?
Man
+
Machine
New
Value

12. PwC
Machine Learning
13
83% - Sports Car
12% - Sedan
5% - Coupe
1. Image Source: Lee, Grosse, Ranganath, and Ng. "Convolutional Deep Belief Networks for Scalable Unsupervised Learning of Hierarchical Representations."
(2009)
1 How would you
benefit from better
informed design
choices?

13. PwC
IoT/Sensors
What would you
connect with
instant access to
millions of sensors?

14. PwC
Simulation/Gaming
13
How should you alter
your strategy to more
effectively align with
market demographics
and exploit new
opportunities?

15. PwC
Advanced Visualization
13
Is there a better way to
see how your business
is performing?

16. PwC
Framework for unlocking data possibilities
16
@
Discovery: Discover value in your
internal and external data
Insights: Apply analytic techniques on
internal and external data for tailored,
value-creating insights that you can trust
Actions: Make decisions; deliver quick
wins; build operational capabilities to
enhance products and services
Outcomes: Test and learn; link insights
and actions to financial and operational
metrics; enhance shareholder value

17. PwC 13
What is the group’s role in creating value?
Centralized vs. Decentralized?
Basic vs. Advanced Applications?
Business vs. IT?
Performance Metrics &
Incentives?
Data and Analytics Operating Models

18. PwC 13
The operating model leaders
choose can determine
whether shareholder value
is created or destroyed
• The Information Enabler Model
• The Functional Model
• The Performance Optimizer Model
• The New Value Creator Model
Data and Analytics Operating Models

19. PwC
Key takeaways
17
Are you targeting
value at the right
level?
Adopt mindset of
shareholder
value creation.
What changes are
needed to convert
insights to outcomes?
For your
organization
to win …
What is the risk of
delay?
Decisions have a
big impact on
future profitability.
What operating model
will deliver on your
objectives?
A robust operating
model is critical.

20. Thank you
Paul Blase
Global and US Data and Analytics Consulting Leader, PwC
paul.blase@pwc.com
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