This is a presentation analyzing crisis communications in environmental crisis cases. We also discuss corporate social responsibility (CSR) and the affects on the relationship amoung an organisation and its public.
2. Case: Häagen-Dazs and Honey Bees
Summarize
Brief summary of crisis
Analyze
The case is analyzed based on PR practices
Familiarize
Two related cases will be assessed based on the
similarities with the Häagen-Dazs case and the steps
they took
Sticking it together
Understanding the effects of the PR practices to these
organizations and those in similar natural crisis
Questions/Discussion
4. Häagen-Dazs loves Honey Bees and
smart PR practitioners
Best practices in Crisis Communication (Seeger, 2006)
The 10 best practices
1. Process Approaches and Policy Development
2. Pre-Event Planning
3. Partnerships with the public
4. Listen to the public’s concerns and understand the audience
5. Honesty, Candor, and Openness
6. Collaborate and coordinate with credible sources
7. Meet the needs of the media and remain accessible
8. Communicate with compassion, concern, and empathy
9. Accept Uncertainty and Ambiguity
10. Messages of self-efficacy
7. How it all sticks together
Corporate Social Responsibility
Best practices in crisis communication (related
cases)
Your role as a PR practitioner
Preparation in environmental crisis is essential
In addition to be prepared, be able to have fun
Do the Honey Bee
ANY QUESTIONS?
8. References
Haagen-Dazs. Help the honey bees. Retrieved from http://www.helpthehoneybees.com/#tv
Helpthehoneybees. (2009, August 21). Do the honey bee [Video file]. Retrieved from
http://www.youtube.com/watch?v=DpyY9_9y9Qw
MagicBulletMedia. (2008, July 10). Haagen dazs loves honey bees [Video file]. Retrieved from
http://www.youtube.com/watch?v=Ih-H6yYfZzw
(n.d.). Timberland earth keepers with cone. Retrieved from
http://prfirms.org/resources/timberland-earthkeepers-with-cone
Paine PR. P&g’s future friendly making conservation second nature. Retrieved from
http://prfirms.org/resources/pg’s-future-friendly-making-conservation-second-nature
Proctor and Gamble. (2012). P&G.com consumer education. Retrieved from
http://www.pg.com/en_US/sustainability/environmental_sustainability/products_packagi
ng/consumer_education.shtml
Seeger, M. W. (2006). Best practices in crisis communication: an expert panel process. Journal
Of Applied Communication Research, 34, 232-244. doi:10.1080/00909880600769944