The WeChat team released the 2017 WeChat Data Report,revealing fresh data of its ecosystem, from data concerning its actively users and Official Accounts to Mini Programs and WeChat Pay.
2. Overview
Year-over-year
Average daily logged in users
in September 2017
902 million 17%
Daily Logged In Users
Monthly Active Senior Users
Monthly active senior users in September 2017
50 million
Users 55-70 years old
3. Year-over-yearVoice messages sent every day
6.1 billion
Connected calls every day
205 million
26%
Year-over-year
106%
Year-over-yearMessages sent every day
38 billion 25%
Daily Sent MessagesMessages
Daily Sent Voice MessagesMessages
Daily Connected CallsVideo & Voice Calls
Data as of September 2017
Messaging
4. Videos posted every day
68 million
Year-over-year
Monthly time spent on calls
per user
139 minutes 114%
Year-over-year
22%
Year-over-year
Monthly connected calls
per user
19 135%
Monthly Connected Calls Per User
Video & Voice Calls
Monthly Time Spent on Calls Per User
Video & Voice Calls
Daily Posted VideosMoments
Messaging
Data as of September 2017
5. Mainland China WeChat users
logged in from abroad during National Day holiday, Oct. 2017
Greater China excludes China mainland travel
National Day Travelers
Travel Abroad
2017 2016
Year-over-year
62%
Travel
Southeast
Asia
East
Asia
Greater
China
North
America
Europe
6. Most Isolated Check-In on Moments
Travel Abroad
Greenland
Daily Active UsersWeRun
Year-over-yearActive WeRun users every day
115 million 177%
Travel
Data as of September 2017
7. Year-over-year
Monthly active users of
Official Accounts
797 million 19%
Monthly Active Users of Official Accounts
Official Accounts
Year-over-yearMonthly active Official Accounts
3.5 million 14%
Monthly Active Official Accounts
Official Accounts
Open
Platform
Average daily active WeRun users, Sept. 2017
8. Transportation,
E-commerce, Utilities,
Lifestyle Services, Tech
Most Popular Industry Categories by
Monthly Visits
Sub-industry categories
covered
Industry categories
covered
20+ 200+
Industries Covered by Published Mini Programs
Mini Programs
Mini Programs
Open
Platform
Data as of September 2017
9. Total Monthly Social Payment Transactions
WeChat Pay
Total Monthly Offline Commercial Transactions
WeChat Pay
Pay
Year-over-year
23%
Year-over-year
280%
Data as of September 2017