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2017
WeChat Data Report
WeChat Lifestyle Update for
Tencent Global Partners Conference
Data as of September 2017
Overview
Year-over-year
Average daily logged in users
in September 2017
902 million 17%
Daily Logged In Users
Monthly Active Senior Users
Monthly active senior users in September 2017
50 million
Users 55-70 years old
Year-over-yearVoice messages sent every day
6.1 billion
Connected calls every day
205 million
26%
Year-over-year
106%
Year-over-yearMessages sent every day
38 billion 25%
Daily Sent MessagesMessages
Daily Sent Voice MessagesMessages
Daily Connected CallsVideo & Voice Calls
Data as of September 2017
Messaging
Videos posted every day
68 million
Year-over-year
Monthly time spent on calls
per user
139 minutes 114%
Year-over-year
22%
Year-over-year
Monthly connected calls
per user
19 135%
Monthly Connected Calls Per User
Video & Voice Calls
Monthly Time Spent on Calls Per User
Video & Voice Calls
Daily Posted VideosMoments
Messaging
Data as of September 2017
Mainland China WeChat users
logged in from abroad during National Day holiday, Oct. 2017
Greater China excludes China mainland travel
National Day Travelers
Travel Abroad
2017 2016
Year-over-year
62%
Travel
Southeast
Asia
East
Asia
Greater
China
North
America
Europe
Most Isolated Check-In on Moments
Travel Abroad
Greenland
Daily Active UsersWeRun
Year-over-yearActive WeRun users every day
115 million 177%
Travel
Data as of September 2017
Year-over-year
Monthly active users of
Official Accounts
797 million 19%
Monthly Active Users of Official Accounts
Official Accounts
Year-over-yearMonthly active Official Accounts
3.5 million 14%
Monthly Active Official Accounts
Official Accounts
Open
Platform
Average daily active WeRun users, Sept. 2017
Transportation,
E-commerce, Utilities,
Lifestyle Services, Tech
Most Popular Industry Categories by
Monthly Visits
Sub-industry categories
covered
Industry categories
covered
20+ 200+
Industries Covered by Published Mini Programs
Mini Programs
Mini Programs
Open
Platform
Data as of September 2017
Total Monthly Social Payment Transactions
WeChat Pay
Total Monthly Offline Commercial Transactions
WeChat Pay
Pay
Year-over-year
23%
Year-over-year
280%
Data as of September 2017
WeChat Lifestyle

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2017 WeChat Data Report

  • 1. 2017 WeChat Data Report WeChat Lifestyle Update for Tencent Global Partners Conference Data as of September 2017
  • 2. Overview Year-over-year Average daily logged in users in September 2017 902 million 17% Daily Logged In Users Monthly Active Senior Users Monthly active senior users in September 2017 50 million Users 55-70 years old
  • 3. Year-over-yearVoice messages sent every day 6.1 billion Connected calls every day 205 million 26% Year-over-year 106% Year-over-yearMessages sent every day 38 billion 25% Daily Sent MessagesMessages Daily Sent Voice MessagesMessages Daily Connected CallsVideo & Voice Calls Data as of September 2017 Messaging
  • 4. Videos posted every day 68 million Year-over-year Monthly time spent on calls per user 139 minutes 114% Year-over-year 22% Year-over-year Monthly connected calls per user 19 135% Monthly Connected Calls Per User Video & Voice Calls Monthly Time Spent on Calls Per User Video & Voice Calls Daily Posted VideosMoments Messaging Data as of September 2017
  • 5. Mainland China WeChat users logged in from abroad during National Day holiday, Oct. 2017 Greater China excludes China mainland travel National Day Travelers Travel Abroad 2017 2016 Year-over-year 62% Travel Southeast Asia East Asia Greater China North America Europe
  • 6. Most Isolated Check-In on Moments Travel Abroad Greenland Daily Active UsersWeRun Year-over-yearActive WeRun users every day 115 million 177% Travel Data as of September 2017
  • 7. Year-over-year Monthly active users of Official Accounts 797 million 19% Monthly Active Users of Official Accounts Official Accounts Year-over-yearMonthly active Official Accounts 3.5 million 14% Monthly Active Official Accounts Official Accounts Open Platform Average daily active WeRun users, Sept. 2017
  • 8. Transportation, E-commerce, Utilities, Lifestyle Services, Tech Most Popular Industry Categories by Monthly Visits Sub-industry categories covered Industry categories covered 20+ 200+ Industries Covered by Published Mini Programs Mini Programs Mini Programs Open Platform Data as of September 2017
  • 9. Total Monthly Social Payment Transactions WeChat Pay Total Monthly Offline Commercial Transactions WeChat Pay Pay Year-over-year 23% Year-over-year 280% Data as of September 2017