The key findings:
• The target audience is young females in their teens, aged 9-15 years.
• Their interests are shopping, fashion, male artists and celebrities, art,
swimming, cooking and music.
• They are attracted to magazines when they have competitions on them
• They like make-up and fashion articles in the magazine
• They like reading about real-life experiences so that they can relate to them.
• They like reading celebrity interviews and articles.