Canon
creative pre-
production

Journeys inspiration

Canon inspiration

Canon magazine covers
After researching both canon campaigns and canon magazine covers, I have
found that canon usually uses one focal image in their promotional material
with the rest of the product then based on the theme of the image such as
using a similar colour scheme throughout the product. As I am making this
promotional material for canon, I will use this same concept to allow for it to
seamlessly blend into existing canon products. This approach will also allow
for the product to remain coherent throughout in order for it to be
aesthetically pleasing for the intended target audience to look at hopefully
make it more engaging for them.

Initial ideas
• Tram and bus beamish tram car and regular bus
• Where will the path take you white bridge
• holiday
• Social media
• Photography development
• Social media theme to link to target audience

Initial photography

Initial photography

Initial photography

Developed ideas
• Social media theme
• Take photos to impress followers with the camera
• Holiday and adventure

Created in paint as a first draft
Inspiration Photoshop first draft

Eve123
@Eve123

FIRST DRAWING
Capture the
moment
£6.99
Take your selfies up a gear
with a pocket-sized camera
printer, complete with mirror,
ring-light, remote shutter and
live view.
Canon
Zoemini S2

Flat plan magazine front cover
Magazine template
Capture the
moment
£6.99
Take your selfies up a gear
with a pocket-sized camera
printer, complete with mirror,
ring-light, remote shutter and
live view.
Canon
Zoemini S2

Analysis of flat plan
The magazine front cover uses a consistent colour scheme of sunset warm tones primarily red orange
and yellow. The cover uses the same layout of existing canon magazines maintaining the continuity of
the brand. The magazine also references social media this is to hopefully engage the audience as
through my research this age group is the biggest consumer of social media. The front cover also
advertises the canon Zoemini S2 a pocket-sized travel camera and when asked the audience said that
when they think of journeys they think of travel or adventure making it the perfect camera to take with
you as it states, "Take your selfies up a gear with a pocket-sized camera printer, complete with
mirror, ring-light, remote shutter and live view." I made sure to also include in my plan the strapline that
most canon magazines include advertising free products/gifts this is to not only maintain magazine and
brand continuity, but it also engages the reader making them think that they are getting more for their
money making it a value magazine this is also the case for the bottom left-hand corner of the magazine
where free videos are advertised which also makes the audience think that the magazine is value for
money.

Flat plan advertorial
Advertorial template
What's included:
A collection of related images
Information about the product
Quotes from relevant personnel
Take your selfies up a gear with a
pocket-sized camera printer,
complete with mirror, ring-light,
remote shutter and live view. Get
creative and customise your photos
with filters, emojis and text via the
Canon Mini Print app on your
smartphone. The Canon Zoemini S2
lets you print up to 25 photos on a
full battery. Save your favourite
shots to a Micro SD card for printing
later – handy if you run low on
paper. From pocket to palm in
seconds, each sticky-backed snap
can be used to personalise your
possessions. This sleek and slimline
mini photo camera, available in Teal,
Pearl White and Rose Gold, is the
ultimate portable companion and
includes Effects and Frames buttons
for filter flair and cool customisation.
8 Tips and Tricks to
improve your feed
1)Think like an editor.
You’ll want to start thinking
about your Instagram feed
as a whole entity and not
as individual posts
2)Design your aesthetic
3)Take high-quality photos
4)Rearrange the order of
your posts to make your
feed flow
5)Color coordinate
6) Consistent Background
Colors
7)Photo composition
8)Have fun!
Eve123
@Eve123
£144.99
Journeys
Canon allows you to capture
the moment whether you are
out on your first night out
since the coronavirus
pandemic started or just love
travelling or going to gigs
canon can provide the perfect
camera for you to
capture memories to
remember forever.
“To travel
is to live”
-Hans
Christian
Anderson
PROS:
 multi color design
 Simple and fast operation
 Rechargeable battery
 Support memory card up to
256GB
 It has mirror and ring light
 With NFC and Bluetooth 5.0
connectivity
 Beats other Zink-
format instants on quality
 Truly compact size
with premium looks
 Companion app
adds hands-free shooting
and wireless printing
A Journey is What YOU Make it.
Canon
Zoemini S2
REVIEW

Analysis of flat plan
For my advertorial I used the same colour scheme as the magazine front cover this allowed
for product similarity making it easier for the audience to relate the advertorial to the front
cover. I have also included social media tips and tricks to try to connect the audience as it is
proven that for this age range social media engagement is at its highest level therefore it
will actively engage the audience making them more likely to engage with canon as a brand
as they will feel as though their interests are being recognised and personalised to the
consumer establishing a strong company and consumer connection. The theme for this
campaign was journeys and therefore the first thing I thought of was going on a journey
and travelling somewhere and based on my research that is also what the audience most
identified with when asked what they thought of when they thought of journeys therefore
using this theme for my campaign allows for the audience to be able to understand the
theme of the campaign easily.