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NHS health campaign investigation and analysis.pptx

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NHS health campaign investigation and analysis.pptx

  1. 1. NHS health campaign
  2. 2. REQUIREME NHS OF THE CAMPAIGN
  3. 3. The NHS client research • The NHS stands for the National Health Service. It refers to the Government-funded medical and health care services that everyone living in the UK can use without being asked to pay the full cost of the service. These services include: • Visiting a doctor or a nurse at a doctor’s surgery • Getting help and treatment at a hospital if you are unwell or injured • Seeing a midwife if you are pregnant • Getting urgent help from healthcare professionals working in the ambulance services if you have serious or life-threatening injuries or health problems - this might include being transported to hospital
  4. 4. Client research continued From the website • Kickstart your health • Healthy changes start with little changes. Whether you want to lose weight, get active or quit smoking, Better Health is here with lots of free tools and support. You can also find simple ways to lift your mood with Every Mind Matters. • There has never been a better time to kickstart your health. Let's do this!
  5. 5. Promotional material Direct images from the website with the four different focus areas of the campaign Apps recommended by the nhs to support the target audience of their campaigns
  6. 6. Current advertisements for the campaign
  7. 7. • Current products for the campaign are extremely colourful using bright blues, pinks, yellows and greens as their main colours drawing the eye of the audience to the advertisements . • For the most part the posters use real life people and examples showing them in the middle of their own journey or just starting out . • This can allow the audience to see themselves in the posters due to wide range of representation almost motivating them to give it a try as if someone who looks like them can why can't they. • However, for the quit smoking section of the campaign it uses flowers and living life to represent the lungs and what can happen to them in a less gruesome way than showing real lungs. • Eventhough real lungs are not used within the campaign it is still impactful enough to get the message of the campaign across with one side of the lungs being filled with colour beauty and life whilst the other side is barren bare and dead almost a reflection on a smoker's life such as if you stop smoking the flowers will grow back and your health will improve allowing you to live a happy long life however if you start to smoke or continue to smoke your lungs and health will deteriorate like dying flowers eventually making your life barren bare and unhappy. Analysis of current campaign products
  8. 8. Quit smoking-from the NHS • Download the free NHS Quit Smoking app • Use the NHS Quit Smoking app to help you quit smoking and start breathing easier. • The app allows you to: • track your progress • see how much you're saving • get daily support • If you can make it to 28 days smoke-free, you're 5 times more likely to quit for good!
  9. 9. Stop drinking-from the NHS • Drink less • Cutting back on the booze can be an effective way to improve your health, boost your energy, lose weight and save money. • Any reduction in the amount you drink every week will be beneficial – and with the right help, it's easier than you think. • We have some simple tips and tools to help you start cutting down today. Let's do this! • Download the Drink Free Days app • Feel healthier, lose weight and save money by picking your days to go drink-free. • One simple way to cut down is to have at least a few drink-free days every week, so choose yours and get practical support to stick with it. • With the app you can: • update and track your drink-free days • get simple and practical tips to help you control your drinking • receive reminders when you need it most • celebrate milestones
  10. 10. Lose weight-from the NHS Download the free NHS Weight Loss Plan Download the free NHS Weight Loss Plan to help you start healthier eating habits, be more active, and start losing weight. The plan is broken down into 12 weeks so you can: set weight loss goals use the BMI calculator to customise your plan plan your meals make healthier food choices get more active and burn more calories record your activity and progress Don't worry, the app makes it easy for you – just take it one week at a time. Let's make "one day" today!
  11. 11. Get active-from the NHS • It's the perfect time to get active. No matter how much you do, physical activity is good for your body and mind. Adults should aim to be active every day. Some is good – more is better still. • A daily brisk walk can give your body a boost, lift your mood and make everyday activities easier. • Try these tools, tips and special offers to move more every day.
  12. 12. Previous NHS or NHS supported campaigns
  13. 13. Previous NHS campaign • Act F.A.S.T campaign • The act fast campaign targets everyone to be able to recognize the signs of a stroke and call an ambulance when one or more of these signs are present • This campaign was carried out on all major platforms of media such as tv adverts radio advertisements and posters. • The information was presented in a short sharp direct way using an anagram to make it easier to remember and recognize for the public • This may be useful for my campaign to get the message across directly and for the target audience to remember it jogging their memory to stay on track.
  14. 14. Previous NHS campaign • Help us Help you campaign • This campaign was designed to keep accident and emergency departments quieter to allow real emergencies and major illness and injury be seen quicker advertising that people can go to a pharmacist before going to accident and emergency. • This campaign uses a dramatized old Hollywood horror genre style genre to reinforce their message • The reference to movies suggests that it is made up and the complaint they have is not urgent however is made to seem worse reinforced by the line ,"take the drama out of minor illness, see a pharmacist" • This campaign mainly used posters as its promotional material but also had some tv adverts in the same animated old Hollywood horror genre style. • This may be a strategy to use in my campaign to reinforce my message.

Notas del editor

  • Don't include screenshots from the brief try and put in your own words
  • Include examples of their previous campaigns
  • Always explain your screenshots and how this is helping with your ideas
  • Include links for where you find out information
    Explore 16-20 year olds also
  • Explain how this research helps you
  • As before, include links to your research, and explore 16-20 year olds
    Explain how it helps you
  • Explain how this helps you

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