Menstrual Health in SEO (BrightonSEO Spring 2022)

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Chloe Smith

The slides from my April 2022 Brighton SEO talk on Menstrual Health in SEO.

Marketing

Menstrual Health in
SEO
Chloe Smith | Blue Array
SLIDESHARE.NET/CHLOESMITH123
@CHLOEIVYROSESEO

@chloeivyroseseo #BrightonSEO
🩸What are we chatting
about?🩸

@chloeivyroseseo #BrightonSEO
How the hell are you
qualiﬁed to talk about
this?

@chloeivyroseseo #BrightonSEO
🩸Why menstrual health?🩸

@chloeivyroseseo #BrightonSEO
Conversations about
menstruation have
been hushed,
reinforcing stigma
and shame

@chloeivyroseseo #BrightonSEO
Roughly 30% of people
who menstruate have
a reproductive health
condition
Source: Public Health England

@chloeivyroseseo #BrightonSEO
🩸The language of
menstruation🩸

@chloeivyroseseo #BrightonSEO
By using gendered
language, we
exclude trans and
non-binary people
who menstruate

@chloeivyroseseo #BrightonSEO
"Feminine hygiene" or
"sanitary products" vs
"Period products"

@chloeivyroseseo #BrightonSEO
For most, period or
menstrual products is
preferred

@chloeivyroseseo #BrightonSEO
🩸How can
menstruation affect
work?🩸

@chloeivyroseseo #BrightonSEO
Physical & mental
symptoms

@chloeivyroseseo #BrightonSEO
Social impact

@chloeivyroseseo #BrightonSEO
Career progression

@chloeivyroseseo #BrightonSEO
🩸This level of fear and
shame is unfair and we
need to do something
about it🩸

@chloeivyroseseo #BrightonSEO
So, I surveyed 188 SEOs
and Digital PRs to get
their experiences...

@chloeivyroseseo #BrightonSEO
…and got some abusive
responses. Naturally.

@chloeivyroseseo #BrightonSEO
Of 185 legitimate
responses, only 30 (16%)
were non-menstruators

@chloeivyroseseo #BrightonSEO
Men outnumber women
2 to 1 in the SEO industry
Source: https://moz.com/blog/seo-gender-gap

@chloeivyroseseo #BrightonSEO
The rest of the
responses were
immensely helpful

@chloeivyroseseo #BrightonSEO
53%
of menstruators have taken at least one day off sick
because of menstruation.

@chloeivyroseseo #BrightonSEO
69%
of menstruators surveyed have gone into work instead
of calling in sick with menstrual health issues.

@chloeivyroseseo #BrightonSEO
£15.1 billion
Source: CIPD

@chloeivyroseseo #BrightonSEO
55%
of menstruators surveyed had lied about the reason
they were off sick when experiencing menstruation.

@chloeivyroseseo #BrightonSEO
54%
of everyone surveyed feel that they cannot talk to their
line manager about menstruation.

@chloeivyroseseo #BrightonSEO
50%
of everyone surveyed said their workplace does not
provide period products.

@chloeivyroseseo #BrightonSEO
🩸What can workplaces do
to make their environment
better for people who
menstruate?🩸

@chloeivyroseseo #BrightonSEO
Educate your
employees

@chloeivyroseseo #BrightonSEO
@chloeivyroseseo #BrightonSEO

@chloeivyroseseo #BrightonSEO
Source: Dan Lapham

@chloeivyroseseo #BrightonSEO
Provide free period
products in the office

@chloeivyroseseo #BrightonSEO
Source: OmniCalculator

@chloeivyroseseo #BrightonSEO
Introduce menstrual
health days

@chloeivyroseseo #BrightonSEO
🩸So, to summarise…🩸

@chloeivyroseseo #BrightonSEO
Language matters

@chloeivyroseseo #BrightonSEO
Foster an open
and honest
environment

@chloeivyroseseo #BrightonSEO
Educate employees
and lead by
example

@chloeivyroseseo #BrightonSEO
Provide free period
products in offices

@chloeivyroseseo #BrightonSEO
Create a menstrual
leave policy.

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