Design Thinking : Brainstorming Lecture An hour workshop that explores Human Centered Design practices for generating ideas and producing outcomes.

1. Design Thinking:
Brainstorming
Hello
DFA - UCLA
Wed 11:30 - 12:30
interaction education art/design systems
Chris R. Becker
UX Design @cbecker

2. Who is this guy?
Hi, I am Chris Becker
@cbecker
I
I am a
User Experience (UX) / Interaction Designer / Design Researcher / Educator
I have a background in
Graphic Design - BFA : Colorado State University
MFA - Art Center College of Design : Media Design Program
I have done projects for
Apple, Beats by Dre, Nissan, LAUSD, Art Center, Jet Propulsion Laboratory (NASA), VW,
CB2, Adobe, Toyota, EA, Mattel, Kraft Foods, Hyundai, Starwood Hotels, Fresh and Easy,
HTC, OKGO and more.
I have worked for
Red Design Consultants, JPL, Art Center, Schematic, Syynlabs, Saatchi & Saatchi,
Phenomenon, Innocean, Blitz, DeutschLA, the Ayzenberg Group, Handmade
Mobile, Boombang, TBWA/Chait Day, Two Bit Circus, Tool of North America, Yoi /
Ferrazzi Greenlight, R/GA and more.
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who dabbles in physical computing experiences
I teach at
Loyola Marymount University
UCLA - extension
General Assembly

3. Some of my projects
Apple Mac 30 - Interactive Documentary CB2 - Physical Interactive Campaign
Nissan - Passion Genome OK GO music video - Interaction Builder
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4. Introduction
Design Thinking is:
The essential ability to combine
• Empathy
• Creativity
• & Rationality
to meet user needs
and drive business success
Design Thinking has a human centered goal
that leads to Innovation
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5. Introduction
Design thinking = Methodology = System
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6. Brainstorming & Ideation
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11:30 - 11:45
Short Brainstorming Lecture
11:45 - 12:05 - Brainstorming Session I : Initial idea session
12:05 - 12:35 - Brainstorm Session 2 : I like, I wish, what if -

7. Brainstorming & Ideation
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Problem Solving

8. Brainstorming & Ideation
Ideation Session #1
1 - Gather in groups of 4
2 - Grab sticky notes & pen
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Problem :
Over use of Cellular Phone in Classrooms
take 20 min - write on the sticky notes as many
ideas about how to solve the cell phone in a
class problem.

9. Brainstorming & Ideation
Ideas are a product of thinking about a problem
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10. Brainstorming & Ideation
Ideation Session #2
1 - Gather in groups of 4
2 - Grab sticky notes & pen
3 - Do a second round
• I like
• I wish
• What if?
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11. Brainstorming & Ideation
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I like
I wish
What If?

12. Brainstorming & Ideation
Idea Direction
Ideas > More ideas > Prototypes
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13. Brainstorming & Ideation
Idea - Prototyping
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14. Thank you
UX Design @cbecker