Chris Dreyer explains 14 proven link building strategies to help local businesses get more leads from the Internet. You'll learn about tactics like scholarship campaigns, outreach to local organizations, the best local directories for businesses, and how to build out a consistent web presence using search engine optimization.

1. Local Link Building Strategies
14 Local Link Building Tactics To Set You Apart from Your Competition
(with examples)

2. About Me
Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency
for lawyers. Chris has been featured in numerous legal and search
marketing publications such as Legal Ink Magazine, Law Marketing,
Attorney At Work, Moz, and more.
With over 12 years of experience in Search Engine Optimization
(SEO), Chris has helped hundreds of law firms get first-page
positions in search engines using innovative campaigns that are
difficult for competitors to reproduce. He is dedicated to helping
lawyers get more leads and win more clients.

3. Local Link Building vs.
Traditional Link Building

4. Local
Every other kind of link.
Getting links relevant to
the location of your business.
Traditional

5. 1. Relevance for local searchers
2. Trust signals for Google
Why build local links?

6. Local Link
Building Tactics
1. What the tactic is
2. How to implement
3. Examples

7. Citations &
Business listing sites

8. 01 Citations
1. Mentions of your business
name on other sites.
2. Use Bright Local
3. Yelp.com, Yellowpages.com,
Manta.com

9. 1. Profile on your local CoC
site.
02 Chamber of Commerce Sites
2. Use boolean operator
inurl:chamber.org “become a member”

10. 1. Profile on BBB.org
2. https://www.bbb.org/en/us/get-listed
03 Better Business
Bureau

11. 1. Join local business associations
2. Use boolean intitle:association +
"become a member"
04 Local
Associations

12. Charities & Fundraisers

13. 1. Links from local org raising
funds for the community.
2. Use boolean: charities
intitle:our sponsors + “city
name”
01 Local Causes/
Fundraisers

14. 1. Sponsor local sports teams,
events, activities.
2. Contact local schools
02 Sponsor a Local
School activity

15. 1. Providing free or low cost
products/service for local
events
2. Reach out to event organizers
(Chambers of Commerce, etc)
03 Participate
in Local Events

16. 1. Providing low cost or free
services to local non-profit
2. Reach out to local NPOs
04 Volunteer with
Local Non-Profit

17. Collaboration w/
Local businesses

18. 01 Testimonials
1. Leaving testimonial on
another business’s site.
2. Email and offer a
testimonial

19. 1. Links from local websites that list
other local businesses
2. Use boolean: intitle:local resources
+ “city name”
02 Local Community
Resource Pages

20. 1. Getting awards from incubators,
business associations, or clubs
2. Use boolean: inurl:awards “local
association”
03 Apply for an Award

21. Gorilla local link
building tactics

22. 1. Local sites where you can post job
listings.
2. Use boolean: intitle:”jobs” + “city
name”
01 Local Job
Posting Sites

23. 1. Sites that offer local deals
2. Use boolean: inurl:discounts or
inurl:”employee discounts” +
“city name”
02 Local Discounts

24. 1. Links from the manufacturers of
products/services you sell
2. Ask your suppliers
3. Example: Google Photographer
03 Manufacturer and
Wholesaler Links

25. QA & Contact
• chris@rankings.io
• @rankingsio
• linkedin.com/in/christopherdreyer/