This is the PDF version of my Presi for UX Thursday Detroit (for full Prezi see http://bit.ly/17nyzXt) " --- Does everybody on the team know everything we know about our users? ProQuest's Chris Farnum decided to make an infographic to share important high-level user characteristics with everyone on his new project. He'll share how he conducted the research, discovered a friend in the analytics team, and shocked his co-workers.