Chris Farnum

Greater Detroit Area, MI United States

Lead User Experience Designer at Blue Cross Blue Shield of Michigan

Technology / Software / Internet

Core Values: -Investigating user needs and incorporating those insights into your project is the best path to a successful site strategy. -Make information easier to find by organizing content, utilizing metadata and providing key access points. -Understand key objectives and organizational context, then design to maximize return on investment. Specialties: Information Architecture, Usability and User Research, User Experience Design, Interaction Design, digital analytics, agile UX, prototyping, search, taxonomies, controlled vocabularies, blueprints, wireframes, site navigation