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2. In this presentation we have highlighted 17 great marketing tools
that will help us to showcase you as one of the best businesses in
town.
All of these fantastic marketing tools are at your disposal – the
more you take advantage of them, the more exposure you will
get!
To maximise your full potential as a thebestof Business Member,
it’s essential that you become familiar with all of these great
marketing tools and, more importantly, that you use them to
their full effect.
At thebestof our aim is to offer a first class marketing service,
raising our Business Member profile, connecting you to new
contacts and consumers – and maximising your Business
potential.
We care about our Business Members and we are there every
step of the way to ensure we offer you a great service.

3. Testimonials
Testimonials are one of the most
powerful marketing tools in the world,
and they are free! Collect as many of
these as you can (the dual-branded
testimonial cards will help you do this
effectively) and send them to us to add
to your website feature. It’s a fact that
businesses with lots of testimonials get
more new leads and enquiries AND
it helps position you as clearly one of
the best.

4. Dual-branded Postcards
This tremendous marketing tool has
been specifically designed to assist you in
collecting testimonials from your customers.
They are personally branded for you and are
reply-paid so your customers don’t have
to worry about postage. Alternatively,
they can be handed back to you to send
to us. Your customers will love them
and they enable you to build a valuable
testimonial bank quickly.

5. Mix and Match
Mix and Match is all about connecting
you to other bestof Business Members.
You never know when you’ll need a cleaner, a
landscape gardener, an accountant or a
hairdresser! Being part of thebestof gives
you a rich pool of best businesses in town
to draw on, all of which you know come
recommended. Whatever you need we’ll be
able to connect you with the best in town.
And of course we’ll connect others to you.

6. Commercial Photos
Commercial photos work so
effectively, simply because
‘People Buy People’.
Every thebestof Business Member
gets a photo shoot and we then
use these images to promote your
business in a fun, relaxed
and engaging way.

7. Certificates
These personally branded
certificates are for you to display prominently
in your reception/public area. They provide
a way of instantly showing your customers
that your business is one of the best in town.
They can also be a great talking point and
used to help you gain more business.

8. Brand Awareness
With thebestof you have the opportunity for
great brand exposure. “As recommended on...”
thebestof is a nationally recognised and
respected brand; that tells your local
community that you have been recognised as
one of the best local businesses. Display logo
on your website, business premises, windows,
vehicles etc. It’s great exposure for you, and
helps position you as one of the best.

9. Campaigns
thebestof offer a variety of marketing
campaigns that come in all shapes and sizes
to help your business grow. You’ll want to
get involved with our campaigns because
they’re specifically designed to generate
new business leads for you and dramatically
increase the amount of testimonials on
your website feature. Not only do thebestof
campaigns create local brand awareness,
they often generate national exposure which
is always good for business as well. We’ll let
you know what campaigns are coming soon.

10. Call Tracking
This effective marketing tool tracks phone traffic that comes to
you via thebestof marketing. We can assign you with a special
number that we use on all the marketing we do for you. When
you get calls it simply diverts to your current telephone number
(nobody can tell it’s a different number). We
can then provide reports to demonstrate
how effective thebestof has been for
your business.

11. An Evening with...
Don’t miss these great events as they provide
a fabulous opportunity for you to mix, mingle
and make new business friends! In essence
we’ll plug you in to all the other best
businesses in town. It’s like being part of an
exclusive best business club. There are also
opportunities to sponsor these evenings,
offering you a unique opportunity to promote
your business to a captive audience of like
minded business owners.

12. Social Media
Here at thebestof we are the vanguard of social
media in the UK. Everyday, thousands of local
people – your potential customers
– are on Twitter, Facebook and LinkedIn. So are
we and we can support your own social media
strategy and get you engaged on
these new and very important platforms. If you
have something you would like us to tweet
about, make sure you let us know and
we will be happy to do so.

13. Blog
If you’ve got something you want to share
with local people get it over to us! We’ll
optimise it for search engines and place it on
our blog. You can send us just about anything:
anytime you win an award, get a mention in
the paper, take part in a charity event or even
if you just have something to say, let us know.
Our blog is a powerful way for
you to get new customers and raise your
profile. Please use it.

14. Events
Publicise your events by placing them on
thebestof events page. You can either
add the events yourself through our
website, or send them to us so that we
can optimise them for search engines
before we add them to the site on your
behalf. We can even
add a photo.

15. Video
Video is a hugely powerful marketing
tool and we’ll help you exploit
it to grow your business.
Short, simple videos can bring a new
dimension to your marketing, and
breathe life into your products
and services in a way that no other
marketing tool can. Added to your
feature it will ensure you gain
increased exposure.

16. Special Offers for Members
These online offers are attached to your website feature
and are a powerful tool for you to get new customers.
All you have to do is come up with offers that are
unique to thebestof and we’ll upload them
to your feature. Local members of thebestof
print the voucher to use it, so you’ll know
where the business is coming from.
You can change these often to keep
them fresh with users coming
back for more.

17. Quote Me
Quote Me is a great marketing tool situated
on our website. Consumers enter the details
of the job they want done, then Quote Me
automatically passes the enquiry on to our
relevant Business Members. Yet another
great way that we can generate new
business for you.

18. Mobile Website and App
More and more people have mobile phones
capable of using the internet whilst they are
out and about. Our mobile website helps
the public to find thebestof businesses
while they are on the move! They can
even download your offers direct
from their phone!

19. Website Feature
This is your very own page on our website which
collectively gets over a million visitors a month.
It’s where we tell the local community what you
do and why you have been recommended as one
of the best local businesses. If you can supply us
with the text for the feature that’s great;
if not, don’t worry, we’ll write a search engine
optimised feature for you and make sure
you are happy with it before putting it live
on the site. Your member offers and testimonials
can be found on this page and if you have chosen
a video, this will be here along with your
contact and website details.