My closing keynote from the inaugural UX Homegrown conference in New Zealand. It focussed on the need to bridge the perceived gap between design thinking and UX, building on my previous "Beyond Design Thinking" presentation. It identifies the richness and diversity of both approaches and how they are better when they are closely connected, especially when framed in a digital context.
I don't present from notes, so they aren't included in the presentation, so you just see text from the slides. I am currently writing a blog post about the presentation, which I will add a link to in due course.
5. A goal-directed activity and
the designer is trying to proceed
in a direction called good.”Bruce Archer,
Systematic Methods for Designers, 1965
“
6. Everyone designs who devises courses
of action aimed at changing existing
situations into preferred ones.”Herbert Simon,
The Sciences of the Artificial, 1996
“
9. DESIGNTHINKINGTIMELINE
Wicked Problems
– Rittle & Webber
Design Thinking
– Peter Rowe
Design Thinking
Research Symposium
Design for the Real World
– Victor Papanek
Design Methods
Movement
Four Orders
– Richard
Buchannan
1960s 1980s 1990s 2000s 2010s1970s
HBR –
Design Thinking
The Business of Design -
Roger Martin
Change by Design –
Tim Brown
14. A person’s perception and responses
that result from the use or anticipated
use of a product, service or system.”ISO 9421
“
UXIS…
15. UXTIMELINE
Winslow Taylor –
optimisation
of work
Toyota –
Human
Production
Henry Dreyfuss -
Designing for people
Alan Turing -
Theoretical
Computer
Greeks –
Ergnonomics
of tools
Xerox Parc –
GUI & mouse
5c BC 1940s 1950s 1980s 2000s1900s
Apple – iPhone
IBM –
Personal
Computer
Don Norman –
“User Experience”
24. DESIGNTHINKING
bias toward certain orientations,
tools and tends to be prescriptive
OODA
embraces wider perspectives
and requisite variety
OPlaunch.com
25. DESIGNED/
BUILTWORLD
Products. Communicaions
Environments and Research
NATURAL
WORLD
DESIGN
FORSERVICE
Moderate change:
Existing paradigms
and systems
DESIGNFORINTERACTIONS
DESIGN
FORSOCIAL
INNOVATION
Significant change:
Emerging paradigms
and systems
TRANSITION
DESIGN
Radical change:
Future paradigms
and systems
DESIGNTRACKS AREASOFDESIGNFOCUS CONTEXTFORALLDESIGN
Carnegie Mellon University
29. This argument is valid, albeit in a very
crude form, as it is crude to say that
anyone who picks up an instrument
is a musician.”Steph Di Russo,
Understanding Design Thinking in Complex Environments
“
30. Design has its own distinct intellectual
culture; its own designerly ‘things
to know, ways of knowing them,
and ways of finding out about them’.”Nigel Cross,
Research in Design Thinking, 1992
“
31. Process Method Vision
Naive Novice Advanced
Beginner
Competent Expert Master Luminary
Developed from Kees Dorst
DISCIPLINE
32. Process Method Vision
Naive Novice Advanced
Beginner
Competent Expert Master Luminary
Developed from Kees Dorst
DISCIPLINE
Profession
Practice
Process
Project
33. It is talent, mastery and experience
that together classifies a professional
from an amateur.”Steph Di Russo,
Understanding Design Thinking in Complex Environments
“