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I DESIGN THINK,
therefore I am a UX’er.
UX HOMEGROWN
CHRIS
JACKSON
@NORTHWARDSDS
SLIDES WILL BE ON SLIDESHARE
MY RELATIONSHIP
TO DESIGN THINKING
LOVE
HATE
WHATISDESIGN?
UX
DESIGN
A goal-directed activity and
the designer is trying to proceed
in a direction called good.”Bruce Archer,
Systematic Methods for Designers, 1965
“
Everyone designs who devises courses
of action aimed at changing existing
situations into preferred ones.”Herbert Simon,
The Sciences of the Artificial, 1996
“
Design is purposeful creativity.”Andrea Siodmok,
2015
“
WHATISDESIGN
THINKING?
DESIGNTHINKINGTIMELINE
Wicked Problems
– Rittle & Webber
Design Thinking
– Peter Rowe
Design Thinking
Research Symposium
Design for the Real World
– Victor Papanek
Design Methods
Movement
Four Orders
– Richard
Buchannan
1960s 1980s 1990s 2000s 2010s1970s
HBR –
Design Thinking
The Business of Design -
Roger Martin
Change by Design –
Tim Brown
DESIGNTHINKINGIS...
ACOGNITIVE
STYLE
AGENERAL
THEORYOF
DESIGN
AN
ORGANISATIONAL
RESOURCE
Lucy Kimbell,
Rethinking Design Thinking Pt. 1
BUT,MOSTCOMMONLY...
EMPATHY
DEFINE
IDEATE
PROTOTYPE
TEST
A PROCESS
DESIGNTHINKINGTHEMES
EMPATHY ABDUCTIVE PROBLEM–SOLUTION
FRAMING INTUITIVE
OPTIMISTIC FUZZYFRONTEND WICKEDPROBLEMS ETHNOGRAPHIC
INVENTIVEAND
INNOVATIVE HUMAN-CENTERED VISUALISATION SYSTEMICTHINKING
COLLABORATIVE MULTI-DISCIPLINARY ITERATIVE RAPID
Steph Di Russo,
Understanding Design Thinking in Complex Environments
WHATISUX?
A person’s perception and responses
that result from the use or anticipated
use of a product, service or system.”ISO 9421
“
UXIS…
UXTIMELINE
Winslow Taylor –
optimisation
of work
Toyota –
Human
Production
Henry Dreyfuss -
Designing for people
Alan Turing -
Theoretical
Computer
Greeks –
Ergnonomics
of tools
Xerox Parc –
GUI & mouse
5c BC 1940s 1950s 1980s 2000s1900s
Apple – iPhone
IBM –
Personal
Computer
Don Norman –
“User Experience”
INFORMATION
ARCHITECHTURE
COMPUTER
SCIENCE
ARCHITECTURE
INDUSTRIAL
DESIGN
HUMANFACTORS
ANDERGONOMICSINTERACTION
DESIGN
MOTION
DESIGN
COMMUNICATION
DESIGN
USEREXPERIENCE
DESIGN
Software
Development
Functional
Requirements
Data and Info
Visualisation
Navigation
Design
Contextual
Requirements
Digital
Science
Spatial
Experience
Mechanical
Engineering
Electrical
Engineering
Philosophy
Cognitive
Science
Scenario
Design Psychology
Usability
Engineering
Human
Computer
Interaction
Interactive
Controls
Ubiquitous
Computing
Interactive
Environments
Media
Installations
Guidance
Systems
Application
Design
User Interface Design
User Interface
Scenography
Sociology
Audio Engineering
Sound
Design
Marketing
Generative
Design
Writing
UXIS…
DAN SAFFER
UX is a useful concept,
just not as a job title.”Michael Jansen,
@dawuss
“
Don Norman - UX link
SOWHAT?
SD
Multi-stakeholder
systems design and
execution
CX
Customer-centric
ideation
DT
Structured
innovation
ID/
VISCOM
Touchpoint
design
Service marketing
and management
UX
Digital touchpoint
design
PEOPLE
LAYER
ACTIVATION
LAYER
EXECUTION
LAYER
Florian Vollmer
Touchpoint Vol 6, issue 3
DT
Structured
innovation
UX
Digital touchpoint
design
PEOPLE
LAYER
ACTIVATION
LAYER
EXECUTION
LAYER
Florian Vollmer
Touchpoint Vol 6, issue 3
CYNEFIN
Complex
>> Enabling constraints
>> Loosely coupled
>> Probe–sense–respond
>> Emergent practice
Complicated
>> Governing constraints
>> Tightly coupled
>> Sense–analyse–respond
>> Good practice
Chaotic
>> Lacking constraint
>> De-coupled
>> Act–sense–respond
>> Novel practice
Obvious
>> Tightly constrained
>> No degrees of freedom
>> Sense–categorise–respond
>> Best practice
OBSERVATION DECISIONORIENTATION ACTION
CULTURAL
TRADITIONS
PREVIOUS
EXPERIENCE
NEW
INFORMATION
ANALYSIS&
SYNTHESIS
GENETIC
HERITAGE
OBSERVATIONS ACTION (TEST)DECISION
(HYPOTHESIS)
FEED
FORWARD
FEED
FORWARD
FEED
FORWARD
IMPLICIT GUIDANCE & CONTROL
FEEDBACK
UNFOLDING
ENVIRONMENTAL
INTERACTION
UNFOLDING
INTERACTION
WITH THE
ENVIRONMENT
UNFOLDING
CIRCUMSTANCES
OUTSIDE
INFORMATION
DESIGNTHINKING
bias toward certain orientations,
tools and tends to be prescriptive
OODA
embraces wider perspectives
and requisite variety
OPlaunch.com
DESIGNED/
BUILTWORLD
Products. Communicaions
Environments and Research
NATURAL
WORLD
DESIGN
FORSERVICE
Moderate change:
Existing paradigms
and systems
DESIGNFORINTERACTIONS
DESIGN
FORSOCIAL
INNOVATION
Significant change:
Emerging paradigms
and systems
TRANSITION
DESIGN
Radical change:
Future paradigms
and systems
DESIGNTRACKS AREASOFDESIGNFOCUS CONTEXTFORALLDESIGN
Carnegie Mellon University
FRAMEINNOVATION
ARCHEOLOGY PARADOX STAKEHOLDERS
PROBLEMARENA THEMES FRAMES
FUTURES TRANSFORMATIONS CONNECTIONS
Kees Dorst,
Frame Innovation
Ezio Manzini,
Design When everybody Designs
DIFFUSE DESIGN
CODESIGN
EXPERT DESIGN
Everybody is a designer.”Tim Brown,
IDEO
“
This argument is valid, albeit in a very
crude form, as it is crude to say that
anyone who picks up an instrument
is a musician.”Steph Di Russo,
Understanding Design Thinking in Complex Environments
“
Design has its own distinct intellectual
culture; its own designerly ‘things
to know, ways of knowing them,
and ways of finding out about them’.”Nigel Cross,
Research in Design Thinking, 1992
“
Process Method Vision
Naive Novice Advanced
Beginner
Competent Expert Master Luminary
Developed from Kees Dorst
DISCIPLINE
Process Method Vision
Naive Novice Advanced
Beginner
Competent Expert Master Luminary
Developed from Kees Dorst
DISCIPLINE
Profession
Practice
Process
Project
It is talent, mastery and experience
that together classifies a professional
from an amateur.”Steph Di Russo,
Understanding Design Thinking in Complex Environments
“
COOK
CHEF
CHEFISTOFOOD
ASDESIGNERISTODESIGN
DESIGNTHINKERISTODESIGN
ASCOOKISTOFOOD?
COOK
CHEF
FIVETAKEAWAYS
SERVICES
SYSTEMS
1. MOVE BEYOND SCREEN
CURATE
CREATE
2. BE A MAGPIE WITH TOOLS AND METHODS
COLLABORATE
CONNECT
3. BE THE GLUE THAT MAKES THINGS HAPPEN
HISTORY
QUALITY
4. BRING A POINT OF VIEW AND
EDUCATE ABOUT DESIGN CULTURE
STRATEGY
DELIVERY
5. BE MORE MERCENARY AND GET INTO THE BOARDROOM
FINALTHOUGHT
A chef should be a leader,
connecting people and
searching for new ingredients.”Alex Atala,
The Chef’s Table, Netflix
“
I AM A UX’ER,
therefore I design think.
THANK YOU
UX HOMEGROWN
IMAGEREFERENCES
http://assinvexis.org/wp-content/uploads/2015/01/descartes1.jpg
http://designtransfer.net/wp-content/uploads/2015/09/dt_HBR_1200_800.png
https://upload.wikimedia.org/wikipedia/commons/1/15/Cynefin_as_of_1st_June_2014.png
https://upload.wikimedia.org/wikipedia/commons/thumb/3/3a/OODA.Boyd.svg/2000px-OODA.Boyd.svg.png
http://design.cmu.edu/sites/default/files/users/user10/CircleDiagram_TransitionDesign.png
http://pixel.nymag.com/imgs/daily/intelligencer/2014/10/30/30-tim-cook.w750.h560.2x.jpg
https://assets.bwbx.io/images/users/iqjWHBFdfxIU/imY3CRnj0tuM/v2/-1x-1.jpg
https://upload.wikimedia.org/wikipedia/commons/1/1b/BeansOnToast.jpg
http://finedininglovers.cdn.crosscast-system.com/ImageAlbum/6162/original_7.jpg
http://www.gadgetdaily.xyz/wp-content/uploads/2011/11/Aliph-Jawbone-Jambox-in-Color-7.jpg
https://i.kinja-img.com/gawker-media/image/upload/eyccvtfe1pzvjs4pjr9y.jpg
http://www.siliconbeat.com/wp-content/uploads/2015/10/SharedBusSecond.jpg
https://3c1703fe8d.site.internapcdn.net/newman/gfx/news/hires/2015/tipstertalks.jpg
http://animal-dream.com/data_images/magpie/magpie2.jpg
http://i.huffpost.com/gen/795417/images/o-OBAMA-facebook.jpg
https://retroobsessions.files.wordpress.com/2012/07/1.jpg
http://vignette4.wikia.nocookie.net/starwars/images/5/58/ChewieCaptive_ST.jpg/revision/latest?cb=20080302010830
https://cdn2.vox-cdn.com/thumbor/rStBETVelixOtvakZNWXlgK96Rw=/0x540:3835x2697/1600x900/cdn0.vox-cdn.com/uploads/chorus_image/image/49367107/Chef_2_Atala_00044RC.0.0.jpg

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