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Social Media Marketing for Dance Studios

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Information, tips and techniques for dance studio owners about using social media marketing for their small business. General background on online marketing, with specific focus on using Facebook, Twitter, Instagram and YouTube for dance studios to use social media marketing.

Publicado en: PYMES y liderazgo
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Social Media Marketing for Dance Studios

  1. 1. Title SlideUsing Social Media to Market Your Dance Studio
  2. 2. Agenda • Why social media? • What is social media marketing? • How to monitor, moderate and measure your social channels. • How to use social media without taking all your time. • Your Dance Studio marketing plan.
  3. 3. Internet Usage Worldwide Source: International Telecommunication Union (ITU) and United Nations Population Division
  4. 4. Internet Usage • The number of internet users has increased tenfold from 1999 to 2013. • The first billion was reached in 2005. • The second billion in 2010. • The third billion will be reached by the end of 2014.
  5. 5. 73% of Online Adults Use Social Networking Sites 0% 10% 20% 30% 40% 50% 60% 70% 80% Twitter Facebook Instagram Pinterest LinkedIn Source: Pew Research Center
  6. 6. 500 Million Active Facebook Users Source: Tech HeraldPhoto Credit: Oversocialized
  7. 7. 7,300 Tweets Every Second Photo Credit: Rosaura Ochoa Source: Mashable
  8. 8. 2 Billion Videos Are Streamed Each Day On YouTubePhoto Credit: jonsson Source: Techcrunch
  9. 9. Social Media Demographics
  10. 10. In May 2013, 74% of women were users of social networking sites, compared with 62% of men.
  11. 11. Between February 2005 and August 2006, the use of social networking sites among young adult internet users ages 18-29 jumped from 9% to 49%.
  12. 12. 40% of cell phone owners use a social networking site on their phone.
  13. 13. What Is Social Media Marketing?
  14. 14. “Social Media Marketing: Enables Others to Advocate for Your Business Through Compelling Content” Image credit: Ian Sane
  15. 15. Your Sweet Spot What You Know What Your Followers Want
  16. 16. Goals of Social Media Marketing • Increasing and improving brand awareness • Collecting, measuring & using behavior-based data • Converting more website visitors into customers
  17. 17. Goals of Social Media Marketing • Humanizing your brand • Managing your brand’s reputation • Creating brand advocates • Generating leads and sales • Resolving customer service issues • Handling crises
  18. 18. “Facebook is a social network that connects people personally and professionally through connections, messages photos, & videos.” Photo Credit: Marvin Kuo
  19. 19. Facebook Fan Pages Let Businesses Interact with Customers and Prospects
  20. 20. How People Use Facebook • Typical user joins 10 fan pages • 33% are likely to do product research on Facebook • 51% are likely to buy a product from a business whose page they follow • 60% are likely to recommend a fan page to their friends • 68% are likely to buy a product recommended by a friend on Facebook Source: deZine Club
  21. 21. Facebook Users by Age 48% 30% 14% 8% 18-29 30-49 50-64 65+ Source: Pew Research Center
  22. 22. Facebook Usage Among Teens is Declining.
  23. 23. Facebook EdgeRank
  24. 24. Facebook Do’s & Don’ts • Do: Post a variety of content to attract interactions from a higher percentage of your users, raising your affinity score. Source: HubSpot
  25. 25. Text Posts Get Commented More Source: HubSpot
  26. 26. Facebook Do’s & Don’ts • Do: Create a community around your brand. – Ask questions to elicit a response from your fans – Respond to comments that your fans post on your wall – Thank followers who offer kind words and positive feedback.
  27. 27. Facebook Do’s & Don’ts Don’t Overpost Post regularly, but not too frequently.
  28. 28. Facebook Do’s & Don’ts
  29. 29. Facebook Do’s & Don’ts
  30. 30. Facebook Do’s & Don’ts Boost your posts occasionally
  31. 31. Facebook Do’s & Don’ts • Don’t delete negative comments. – Viewed as a sign that your brand is dishonest – Respond quickly – Don’t feed the trolls
  32. 32. The 1-9-90 Rule • 1% of your population will create content • 9% will comment or engage with it • 90% will just browse
  33. 33. Let’s Get Started
  34. 34. Privacy Settings • Do NOT use the same password for your Facebook account that you already use for your regular email account. • Do NOT leave your full birth date in your profile. Show nothing at all or show month and day only – no year. • Use the Privacy Controls. Especially drill down to phone numbers and choose custom and then select NONE. Don’t publish your personal phone number.
  35. 35. Can’t Think of Anything? • Don’t use a child’s name in photo tags or captions. If someone else does, delete it by clicking on Remove Tag. • Studio photos should be long, group shots or smaller groups of older, high school students. Don’t use photos of the young students. • Don’t post about your vacation – that you’re excited to go or that you are on vacation. It’s like putting a “no one’s home” sign on your front door.
  36. 36. Twitter is a tool that creates relationships and conversation
  37. 37. What you should know about • A “Tweet” has 140 character maximum • Users can follow other users or brands • Short time frame/Fast decay rate
  38. 38. “Twitter is like a Text Message with a BCC: To The World”Photo Credit: ydhsu
  39. 39. Businesses Use Twitter to Converse with Prospects, Provide Customer Service and Drive Website Traffic.
  40. 40. Twitter Users by Age Source: Pew Research Center 48% 30% 14% 8% 18-29 30-49 50-64 65+
  41. 41. 26% of Teens say Twitter is their most important social network
  42. 42. What Gets Retweeted?
  43. 43. Be Active: Follow, Retweet, Reply
  44. 44. Be Honest
  45. 45. Use #hashtags to Organize Topics
  46. 46. Twitter Tools Photo Credit: M ixy
  47. 47. It’s the social network that has seen the fastest growth, most engagement, and highest conversion from browser to shopper. Why Instagram?
  48. 48. Instagram Users by Age Source: Pew Research Center 60% 29% 10% 1% 18-29 30-49 50-64 65+
  49. 49. Social Media Use Among Teens 0% 5% 10% 15% 20% 25% 30% Instagram Twitter Facebook Google+ Pinterest Other
  50. 50. Why Instagram? Engagement on Instagram is 15 times that of Facebook’s, with users spending an average of 257 minutes per month.
  51. 51. How to Use Instagram • Document day-to-day life • Show off your fun, quirky moments • Tell a compelling story with photos • Post pictures you’re proud of, and your followers will probably “like” them too.
  52. 52. Who Uses YouTube • 50% of teens consider YouTube their favorite website • 83% of Gen Z visit YouTube at least monthly • 70% of Millennials visit YouTube at least monthly • 58% of Gen X visit YouTube at least monthly • Most viewed YouTube video ever?
  53. 53. Gangnam Style: 2 Billion+ views
  54. 54. Why Use YouTube • Improves search engine ranking • Easy to produce simple videos • YouTube videos play easily on mobile devices • Embed YouTube videos into your own website
  55. 55. How to manage your social media Without taking all your time
  56. 56. Social Media Publishing Tips • Create a content calendar
  57. 57. Social Media Publishing Tips • Use online tools to schedule and monitor your social media.
  58. 58. Facebook Insights
  59. 59. Social Media Marketing Calendar Photo Credit: PhotoDu.de
  60. 60. August in your Dance Year Prepare for Fall Class Registration • Promote registration and drive to the website. • Promote special classes. • Setup an "event" for an Open House or Registration Day. • Follow-up reminders on deadlines.
  61. 61. September in your Dance Year Classes Begin • Things You Should Know when starting a dance class. • Reminders for dates of Nutcracker and/or Xmas program. Setup an event for Holiday Show. • Reminder for dates of Spring Recital. • Communication regarding Costumes. • Consider a FB Ad for Holiday Show.
  62. 62. October in your Dance Year Classes in Session • Profile a Master Teacher. • Pass along articles on Nutrition, Injury Prevention. • Provide links to great dance performances found on web.
  63. 63. Can’t Think of Anything? • Describe a new trend. • Define an existing technique. • Post a link to classic dance performances. • Thank people - for attending, for supporting the arts, for donating to a scholarship fund. • Promote your students who are in other high school shows, community shows - promote the shows. • Post news articles, awards, scholarships.
  64. 64. Contact Us Chris Kelley chris@marketingV2.com Kath Velasco kathy@marketingV2.com www.MarketingV2.com 815-397-6052 @marketingV2

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